How to mine customer data in CRM _CRM customer data

Customer data is the foundation of enterprise development, especially in the era of big data, enterprise development must be user-centered, and the data formed by the relationship with customers is the reference for enterprises to win the market, which makes R&D and sales more integrated. All channels, online, offline and mobile, are together and interact.

IDC report shows that big data applications have been integrated into traditional industries in 20 13 years, accelerating its data transformation. With the maturity of data mining technology and the continuous promotion of CRM software, CRM has played a vital role in this process, driving the rapid growth of business intelligence analysis and application market.

First, use CRM to centrally manage customer data.

Customers are undoubtedly the foundation of enterprise development, and enterprises need to establish their own customer database. CRM system has strong customer information management ability, which can record customer information in detail, centrally manage and share customer information, so as to comprehensively evaluate customer value: customer's future contribution, customer's future contribution, customer's loyalty, customer's credit and customer's growth potential.

Second, the summary analysis of data

The key to summarizing data is how to use it. If we don't integrate the analysis to form useful information, no amount of data will be valuable to the enterprise. CRM can filter and analyze customer data, and identify target customers according to customer consumption behavior and identity information. Analyze the products that customers are interested in from their hobbies; It is a key step for customers to analyze potential customers from historical business information and other dimensions to judge whether they can bring evaluable value to enterprises.

Third, create greater value for customers.

The satisfaction degree of enterprises to customer needs affects customer satisfaction and loyalty. Customer needs are diversified, differentiated and personalized, and customers are eager to meet their own needs. Customer contact information is recorded in CRM system. Sales staff can follow up and pay a return visit to customers in various ways, and also support sending messages or emails to specific customers regularly. CRM is used for multi-level analysis of customer data, which helps enterprises to understand the actual intentions of customers more deeply and develop customer value to a greater extent. Not only to meet basic needs, but also to provide value-added services.

Reasonable and efficient customer data mining in CRM software can provide accurate customer classification, loyalty, profitability, potential users and other valuable information. At the same time, it improves the decision-making ability of senior managers of enterprises and provides strong information support and technical guarantee for the rapid development of enterprises.