How is the situation inside MLM harmful to people...

The first step: "Principle of picking up people at the train station"

Usually the victim's friends will call him and use all means to lure you to Chongqing. I am not afraid that you will not participate if you come, but I am afraid that you will not come. When the victim arrives in Chongqing, he will receive an unusually warm reception from his friends. At this time, friends will not mention pyramid schemes. In fact, what he did was just follow the "28/20 rule", which requires the "salesmen" who recruit people to talk about relationships 80% and career 20%, and absolutely not talk about pyramid schemes. This is the first step in the entire mind control process, the purpose is to stabilize your emotions and pave the way for formal brainwashing.

Step 2: Instill the so-called "success learning"

After the victim is settled, his friends will find an excuse to lead the victim to attend classes. Although the victim has not yet joined the MLM organization, the formal brainwashing has begun.

Lecturers are usually very eloquent and their speeches are filled with a kind of empty passion. First, he will combine social reality and personal experience to analyze the factors that affect success - environment, concepts and human weaknesses: fear, dependence, laziness, procrastination, face, etc. This can shorten the distance with the victim and reduce their resistance.

Next, the lecturer usually combines typical cases related to self-employment and stocks during my country's transformation period to highlight their characteristics of seizing opportunities and achieving great achievements, and instills the theory of quick success and instant wealth into the listeners. This process aims to subvert the listener's understanding of traditional values, just like using an eraser to erase the original concepts in the mind.

Finally, change the topic to the present and emphasize that success must start from now, start from the small things around you, focus on the goal, and don’t think about anything else. Ever since, the enthusiasm of the listeners began to swell, and they were ready to do something big. At this point, the "washing" process has been completed and is ready to be poured into the minds of MLM distributors.

Step 3: Use the appearance of “direct selling” to cover up the reality of “pyramid selling”

After several training sessions, when the time is right, the lecturer will begin to instill new concepts into the listeners. , introducing the company's direct sales method of "Oliman" cosmetics to the victims. Each set of products is 3,350 yuan. "If you join the company and pay 3,350 yuan, you won't have to pay extra for a set of cosmetics when selling them. When you introduce 70 people, it will be easy for your monthly income to reach hundreds of thousands of yuan." Lecturer Use some new marketing theories and some new thinking works to make the listeners fall into blind worship of corporate culture. In fact, these so-called principles do exist in legal direct selling textbooks. But usually pyramid sellers talk about legal content but do illegal things in their actions. The content of the product has been completely conceptualized and abstracted inside, and no one can see the so-called "Oliman" product with their own eyes. In fact, the job of the "salesperson" in the "company" is just to constantly recruit people into the team.

Step 4: Create the illusion of “hardening one’s will”

After the victim arrives at the pyramid seller’s “home”, he must participate in “morning exercise” activities every day. After getting up at 5:30, they first read and memorized books. Many people read aloud some books on success and marketing. Then stand in military posture for 5 minutes.

Then comes the fun moment: everyone has to tell a joke. The last is impromptu speech, the purpose is to practice eloquence. These are all designed to make participants feel positive and fighting for a noble cause. In order to create the illusion of "hardening their will", most pyramid sellers don't need to buy food, but only pick up what others throw on the ground. Even if I buy it, I will only buy the inferior vegetable leaves and the oldest rice. In terms of accommodation, men and women live together in rented rooms, with the women sleeping on the bed and the men sleeping on the floor. Their lives are completely stereotyped. When new people join them, they will soon be assimilated into the stereotyped life. Because everyone has experienced the same ups and downs, the victims will have different opinions on what other people say. a sense of identity.

Step 5: Use the "ABC Rule" for thought induction

Since mind control is to be carried out, thought induction is naturally indispensable. However, when MLMs conduct ideological persuasion to new people, they usually follow the "ABC rule" for ideological persuasion, that is, after A brings B here, A cannot do B's ideological work, but let C do B's ideological work.

On large occasions, MLM organizations also actively create a grateful mentality, implement the "three praises" rule, and actively praise the "company", the "online" and the "company's philosophy", while newcomers gradually become mere thoughts. slave on.

After intensive and all-round brainwashing, within a week, many victims who were even skeptical at first will become convinced and pay money to "sign the bill." Once the victim pays the money, he is controlled both mentally and materially, and it is difficult to get out of this quagmire. /mag/post/mlm-brainwashing-psychology.html This is explained more clearly above.