Starbucks doesn't buy Evian water at all. Why does Starbucks insist on selling?

Starbucks dares to sell more than 20 bottles of Evian mineral water. If you switch to the familiar Nongfu Spring or Ipoh, I'm afraid consumers will not buy it.

In addition, Evian water of Starbucks is not bought by nobody, but by many people.

When I go to Starbucks, I will order a cup of coffee, but if I seldom drink tea or coffee, especially after that,

But about talking about things there, I ordered a bottle of water to avoid embarrassment.

More than 20 yuan a bottle of mineral water is really a bit expensive, but it is also a face for the store and yourself.

Because of the needs of the site, the company has a small area in the CBD, just a conference room. Regular customers need to discuss some business matters, and I

Will ask each other to talk to Starbucks downstairs.

On the one hand, it prevents disturbing other colleagues, on the other hand, a more relaxed atmosphere helps to relax and talk about cooperation.

I can't stand coffee alone. I drink a cup in the morning at most every day, otherwise it will be very uncomfortable. There are often guests who don't want to drink coffee, such as

Many women don't drink anything sweet. They want to avoid coffee and black tea, which may stain lipstick or teeth. ?

First, when you buy mineral water at Starbucks, the waiter will also give you a mug, so that you can drink it without mouth to mouth, but pour it into the cup. If the waiter forgets, he can remind and ask for it. Starbucks can ask for free boiled water. You go to the front desk to ask for it, and the other person will take it out of the hot water with a mug. Of course, you can also drink ice water. Even a glass of ice is free. So I don't want to save 22 yuan for mineral water consumption compared with 200 yuan for an hour in the conference room.

Instead of ordering coffee and tea you don't need, you will be wronged by your stomach. I'd rather order a bottle of mineral water and put it on the table, and we'll talk about it if we have time.

You can drink when you are thirsty. If you don't need it, take it back to the office. Evian mineral water is the cheapest drink in Starbucks, 22 yuan. But this is not the only one, because the water in Paris tastes like lemon.

22 yuan, a glass of milk. Yes, you can order a glass of pure milk. 22 yuan, too. If you count others, in fact, many sandwiches and desserts are cheaper than 22 yuan of mineral water. I remember it was a tuna sandwich.

Yes 19 yuan. Lollipop 7 yuan. Both pineapple bag and Scon are 16 yuan.

Second, all kinds of praises are from 16 to 18 yuan. Many people are willing to mention the theory of value anchor, which is actually not accurate. Because the current Starbucks product line is much more complicated.

Cup, dessert, coffee, yogurt, coffee beans, packaged food, ice cream, black tea, not too many categories.

Under such a complicated price structure, the so-called anchor point is a joke. Ordinary people are not sensitive to Evian water in supermarkets.

How much is the bottom? The so-called anchor point, if it exists, should also choose a common product that customers are very familiar with.

For soda water and Paris water, because they are carbonated drinks, many people don't drink them. In another case, the guests are two or three people. In order to show respect for everyone, some people don't drink coffee, so it's polite to give him a bottle of mineral water at least, instead of sitting next to him when he says he doesn't drink coffee. Of course, at this time, we can also occupy a corner for an hour or two as if nothing had happened. At least, I have never seen a waiter rush people, but after I finished, people are places to do business, and I felt it necessary to be polite. ?

Third, the price is actually not to buy a bottle of mineral water 22 yuan, but the cost of having a booth space in the business district of Starbucks for two to three hours. In fact, 22 yuan is very cheap, and water is also a gift.

Besides, if you are worried about whether this will make the coffee shop lose money, don't worry. In fact, Starbucks seems to be very satisfied with this.

In some office areas, they even held a small coffee shop promotion to help consumers who occupied seats in meetings raise their glasses.

Because these cafes originally moved to CBD most of the working hours, they are free, so it is better to use them to bring consumption.

For example, Starbucks, you go in and see Evian mineral water, and then you find that the prices of other coffees are actually good, so you will think this.

How high-end is the local coffee price acceptable? Then I'll buy one.

Corresponding to the Evian water of Starbucks is the ice cream of IKEA.

It is estimated that most customers will go to IKEA to buy ice cream for a few dollars. In this way, everyone will think that everything at IKEA is convenient.

Appropriate, so that everyone will have a stronger willingness to buy.

But in fact, IKEA still has things with low cost performance that you haven't found.

Fourth, for Starbucks, not only can they not make money from such people, but they also have to pay for Internet access and electricity. Then why are consumers allowed not to pay?

The guest is walking into the shop. One explanation is that I am a mobile billboard like everyone who studies at Starbucks. Rely on us,

Starbucks has been able to show the outside world that it is tolerant of people of all religions and can provide a comfortable environment.

It is not difficult to see that short-term economic irrationality and long-term economic rationality are not contradictory by analyzing business behavior. Starbucks probably didn't even plan on it.

Evian is sold outside, otherwise it will not provide unlimited free cold water.

However, a bottle of Evian is on the shelf, by contrast, brought it.

More importantly, we tell potential consumers that we are an enterprise that can put Evian on the shelves. anchor

The effect of calming the mind is quite powerful, because it will directly skip the rational thinking process. Besides, unlike those big supermarkets and stars,

Buck's shelf itself will not be easily occupied, nor can it be replenished, and the actual space cost is limited.

I buy Evian water in Starbucks because I think it is necessary, because sometimes I can neither drink coffee nor drink.

Juice.

As a girl, there are always a few inconvenient days every month. At that time, I will go to Starbucks. Anyway, I won't go for coffee.

Coffee, my choice of coffee is also very simple, either latte or cappuccino. There was once a legend that businessmen only drank American wine.

It looks very advanced, I can only say that it is not. I still think latte and cappuccino are better, so I usually order these two. ?

Sometimes, I also drink a little Starbucks juice, which is the kind of mango that I haven't fully read out after drinking for n years.

Balabala, fortunately, there are not many such things as Starbucks juice. As soon as I mentioned mango color, the clerk understood.

In addition, I don't try new varieties, such as osmanthus and oat milk. Anyone who has studied marketing knows that it is actually a classic mouth.

Taste is the best way to keep old customers, or for myself, I'm not interested in trying new tastes and leaving one behind.

Good impression.