What happened to China animation?

Many people around me have loved watching anime since childhood, such as crayon Shinchan, Altman, Doraemon, and now the banned book catalogue of "Enchanted" and Naruto, which have left a deep impression on many people. But recently, a problem has been bothering me a lot. Why do people around us watch more Japanese anime?

The population is the largest in the world, and the land area of China is the third in the world, and science and technology are also in the forefront of the world. But when it comes to China animation, people will think of words such as low quality and slow development. Are we not as smart as the Japanese in the field of animation? People in China will say: Of course not.

Then why?

There are many reasons for this:

The most important thing is education. For decades, the storyline of China's animation seems to be the same tune, and the ending is the same, such as saving the earth, defending the homeland and so on. Without imagination and creativity, animation must be a wild world, and our national education obviously killed our fantasy wings. In this rigid education system, everyone is molded into a unified form. If we want to change the current situation of animation, our first task is to change education.

Animation has always been regarded as a child's play, with the purpose of "educating" children, and many truths are directly expressed. China is a country with profound Confucianism, and the idea of "entertaining through education" is deeply rooted in people's hearts. However, we overemphasize "entertaining" and the result is "teaching without pleasure". Children can't laugh at all. In fact, animation should bring us happiness and laughter, rather than trying every means to educate and re-educate.

Not close to life. The protagonists of many cartoons are cats and dogs, which are a little far from our lives and make people feel that they are in another world. Most Japanese cartoons are people-oriented and closer to life. We live every day, and the animation close to life will remind us of a plot of animation anytime and anywhere, and deepen our impression of this plot, making this animation very beautiful.

Many animations with wonderful plots can't be made. Anime makers in this era mostly read Japanese anime and online novels. In fact, everyone knows what is popular. But know what you know and do what you do. It can be said helplessly: "Those popular plots are not impossible to do, but dare not do-a series of tedious animation approval procedures, so that some excellent animations are abandoned at the moment of completion."

The animation is not fine enough. Let's take an example from the details: when dealing with anime characters, the mouth shape of Japanese anime is consistent with the pronunciation of real Japanese; China still stays in his mouth, and when he opens and closes, he speaks. The theme songs of Japanese anime are generally sung by popular singers except the theme songs; But in China, it can be said that few anime theme songs are pop songs.

Lack of funds for making cartoons. Too little investment leads to our inferior technology and poor animation quality. The production cost of an egg in Japan is about 40 million RMB, but for us, 500,000 RMB is good enough. How many anime fans are crazy about anime in China? People don't want to spend money on cartoons: they watch free cartoons online and have no interest in the surrounding cartoons. If an anime fan with an income of 1000 yuan can invest in 20 yuan or even 10 yuan in a month, then I believe that our funds will far exceed the current 10 times.

China has trained many animation professionals, but few people stay in China to create. Why? An animation practitioner said: "Because there is nothing we need at home, we have to turn to foreign countries for help. I hope you can remember that we are forced! " If China really has a good animation atmosphere, why go abroad?