In what year was the history of hard people founded?

1. The common name of Chongwenmen is 2. Brand During the late Qing Dynasty and the Republic of China, Hadmen was very famous in Beijing. Most foreigners call it "Hadamen" cigarette, which was designed by a British businessman and registered in China with the registration number 1924. As the English name of Hadamen, "Hadamen" echoes the English word "cigarette" in the middle of the cigarette label. 195 1 August, for various reasons, the English on the trademark was completely cancelled. Before that, the name of the manufacturer of Hadmen cigarettes had been changed several times. The English names of British Tobacco Co., Ltd., Zhong Yi Tobacco Co., Ltd. and Qidong Tobacco Co., Ltd. have appeared in the lower part of hardman cigarette labels, and the trademark design has been slightly changed. However, as an English idiom of Hardmen, Hatamen has been inherited. 1922, Qingdao Cigarette Factory decided to resume the production of "Hadamen" cigarettes, and made technical treatment on the trademark of "Hadamen" and re-enabled the logo of "Hadamen". In the 1920s and 1930s, "Hadmen" was a well-known cigarette brand. The newspaper at that time said: "No one does not smoke hardman, but everyone smokes hardman." Hardgate was registered and produced in China as early as 19 19 years ago. In order to build the Hadgate brand, British American Tobacco Company with deep pockets has invested huge manpower and material resources to promote and package the Hadgate brand. So Hardgate quickly became popular in China as soon as it was put into production, and this popularity lasted for more than 40 years. From generation to generation, Hadgate was made. Until 1963, "Hadmen" was forced to stop production because it was considered as a colonial brand and "a brand unsuitable for the people". "hardman" was put in the cold shoulder from now on. The entry into the 1980s and early 1990s coincided with the golden age of reform and opening up. At this time, the social and economic environment is not what it used to be. At this time, Qingdao Cigarette Factory (Hidemi Hara Tobacco) is eager to have its own brand under the situation that the enterprise continues to fall into a trough and the products are overstocked. It is more difficult to create a new brand. Is there a better way? In this form, the investigation of the old brand "Hadmen" began to be put on the agenda of Qingdao cigarette factory. After investigation, it is found that "Hadmen" is as famous as ever. Decades have passed, but "hardman" has not disappeared in people's minds. In the eyes of many smokers, the name "Hadmen" is still loud. Consumers have a high awareness of the quality of "hardman". Before the production stopped, "Hadmen" was popular for 40 years, and the old smokers had deep-rooted feelings for it, so it became a topic often mentioned in "Remembering the Past". It should be pointed out that the shutdown of "Hadmen" is purely an administrative order, not a quality or technical reason. In the early 1990s, "nostalgia" and "retro" became fashionable. In business culture, time-honored brands have received unprecedented attention, and the "Old Three" has become popular, and the "Red Sun" has become popular ... Qingdao Cigarette Factory discovered the great charm of "Hadmen" after investigating the brand assets and decided to put it back on the market. However, when the trademark of "Hadmen" was registered, it encountered insurmountable historical obstacles, which was enough to abort the revival of "Hadmen". A story about the origin of the name "Hadmen" has been circulating for 30 years: Britain threatened the Qing government to change the name of "Chongwenmen" in Beijing to "Hadmen" to commemorate the general who died in the Boxer Rebellion, so the name of "Hadmen" was "national humiliation". In order to change the statement that this matter is related to national dignity, Qingdao Cigarette Factory sent a special person to consult a large number of documents and materials, and finally refuted the statement about "national humiliation" with detailed historical materials: the name "Hadamen" actually appeared in the Yuan Dynasty, unlike the legendary story. In this way, the voice that "Hadmen" is a national humiliation gradually faded until it disappeared, and the trademark registration of "Hadmen" finally got what it wanted. 1In the autumn of 992, Qingdao Cigarette Factory officially resumed the production of "Hademen" brand cigarettes. As soon as "Hadmen" cigarettes went on the market, they quickly opened the market with its original influence. More than 2000 boxes were produced that year, all of which were sold out. 1993 produced 70,000 cases. Although the price has been adjusted several times, the demand is still in short supply. 1994 reached 260,000 cases, maintaining a good situation of "the off-season is not weak, but the peak season is more prosperous". In that year, profits and taxes were 470 million, equivalent to nearly 1/8 of Qingdao's fiscal revenue. In a short period of two years, Qingdao Cigarette Factory sold its old assets and realized virtual assets, which is called "Hadmen phenomenon" and has become a hot topic in the industry. A foreign merchant once proposed to transfer the trademark Hademen, but it was rejected by Qingdao Cigarette Factory. Qingdao cigarette factory's opinion is: one billion won't be sold! In the eight years of the Anti-Japanese War, a joke was widely circulated in the mountain city of Chongqing: a Sichuanese and a Xiajiang person got together for tea. Sichuanese asked Xiajiang people, "What cigarettes does my brother smoke?" "Sichuan brand!" "Where is this brand?" Xiajiang people took it out of their wallets and showed it to Sichuanese. It turned out to be a "golden mouse card". In the old society, there were many rats in Chongqing, and Sichuanese were smart, so people nicknamed them "Sichuan rats". Xiajiang people asked, "What do you smoke?" The Sichuanese replied, "Xiajiangka." Take out a look, what is this "Xiajiang brand", but it turns out to be a popular cigarette "robber brand". A joke is purely entertainment, but the two brands of cigarettes, "Golden Mouse" and "Robber", tell a historical fact that domestic cigarettes and British and American cigarettes are competing for the market and leading each other. Since 1904 imported cigarettes infiltrated Chongqing, there have been many imported cigarettes on the market! Five packages of "weight cards" and "shark ship cards" were distributed along the street, plus gifts. This is a scene when foreign cigarettes first entered the mountain city. Then, Golden Flower, Double Knife, Embassy, Commander, Winch, Double Eagle, Kingfisher, Phoenix, Big Fort, Yellow Fort, Third Fort, Daqianmen, Greater China, Hadmen and so on. "Robber card", also known as "broadsword card", is a foreign cigarette, which is quite popular in the market. At that time, there were only a handful of domestic cigarettes in Chongqing market, only "patriotism" and "Julian" of Shanghai Nanyang Brothers Tobacco Company; "Golden Mouse" and "Beauty" of Huacheng Tobacco Company. Since then, there have been more and more domestic cigarette brands, such as Bai Jinlong, Wanhualin, Gaota, Chyi Chin, Sanma, Baifeng and Bank. 1926 Chongqing foreign cigarettes were seized, and the limelight of foreign businessmen was blocked. Two years later, British American Tobacco Company made a comeback by spending money to get through the joints and capture the local warlords alive. In order to regain the lost market as soon as possible, foreign businessmen secretly instructed dealers to buy a large number of domestic cigarettes in bulk, put them in damp places until they were damp and moldy, and then put foreign cigarettes and local cigarettes on the counter for sale together. Deceive the public by this means: "The quality of British and American cigarettes is good, and the quality of China cigarettes is poor." After the conspiracy was discovered, domestic cigarette factories wrote in advertisements: "China people please smoke China cigarettes", "patriotism does not forget domestic products" and "Don't let robbers rob our bank!" Despite this, Chinese businessmen are still jittery, and scheming foreign businessmen have already laid traps. Before the action, foreign businessmen first launched low-priced "Hadmen" cigarettes. Hadamen, Chongwenmen in Beijing in Yuan Dynasty had Hadafu. The people are commonly known as Hadamen, also known as Hadamen, which means "the gate of good fortune". Foreign cigarettes take this name to win the favor of smokers in China. When the moldy domestic cigarettes were sold and the prices of domestic cigarettes in Chengdu and Chongqing plummeted, foreign businessmen solemnly launched a large number of high-priced "Hadmen" cigarettes. And printed a large number of color posters, posted in the streets, advertising pictures, painting a China man, holding a "hard man" in one hand, giving a thumbs up in the other hand, and spitting out a two-part allegorical saying: "It's better to be him-hard man!" In the whole commercial war, although China businessmen and smokers were cheated, the advertising word spread like wildfire. This two-part allegorical saying actually tells a bitter history of China tobacco industry.