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Funny advertising words in Lan Xiang technical school
It seems that netizens are not satisfied with the original slogan of Lan Xiang Technical School, and they have played the game of "spoofing Lan Xiang" one after another.
In many movies, "Lan Xiang Technical School" has also become the object of spoof. Let's relax and see what works are "spoofing Lan Xiang".
20 1 1 year1/month, in the 84th minute of the movie "33 days of lovelorn love", Wang Xiaojian wanted to cut Huang Xiaoxian's bangs. Huang Xiaoxian frowned and asked, "Do you have a diploma in hairdressing in Lan Xiang Technical School?" Let hundreds of millions of viewers remember.
20 13 65438+ 10/0 online talk show "Don't spit" and "Blasting the Master" phase II quoted "Lan Xiang Technical School" in 2 minutes and 8 seconds, and was a netizen in Lei Zhen. "Chen Changxing in Tai Chi is very different among the masters, because he is the best nail in history. He destroyed the Urban Management Brigade and spent huge sums of money in Lan Xiang Technical School.
February 20 13, Columbia University held the Spring Festival Gala. The cross talk "Kong Qiu Cheats to Eat and Drink" describes the graduates from Lan Xiang, Shandong Province, saying that "farming can generate gold, and when you go home, you can grab tickets from Spring Festival travel rush".
20 13 in February, the famous actor Wang starred in the movie "Country Night is Better and Better". When applying for a five-star hotel chef, Yi Nengjing, a famous actor who plays the role of recruiter, said, "The youngest chefs here are graduates from two universities, Blue Ribbon and Lan Xiang."
How does Lan Xiang Technical School react to being spoofed?
Lan Xiang doesn't seem to mind these passages of spoofing, teasing, mocking and consuming Lan Xiang, and even wrote them into the enrollment brochure. In addition, the staff of Lanxiang School edited all TV dramas, media and netizens into 3 1 minute videos, which were widely circulated on the Internet.
Lan Xiang Technical School Funny Advertising Words 2
China Shandong, with strong excavator skills, is looking for Lan Xiang.
Who is better at digging? Find Lan Xiang in Shandong.
There is no charge for trial in January!
Shandong Lan Xiang Senior Technical School (English: Shandong Lan Xiang Senior Technical School), referred to as Lan Xiang Technical School, was founded in198410; The school has seven majors, including auto repair, beauty salon, chef, electric welding, computer, numerical control and excavator, with more than 60 positions. It can train junior, middle and senior technicians and reserve technicians, with an annual school scale of more than 30,000, and has trained more than 400,000 skilled personnel for the society.
The rudiment of Shandong Lan Xiang Senior Technical School —— Jinan No.57 Middle School-run Technical School was born in an obscure quadrangle in Bao Hua Street, tianqiao district, Jinan in 1984. 1988, "Lan Xiang" cooperated with the army to run a school and founded Shandong Lan Xiang Vocational Training School. In September, 2005, Lan Xiang Senior Technical School, which covers an area of 150 mu and has a building area of 654.38+10,000 square meters, officially opened and enrolled students.
As early as the early 1990s, Lan Xiang Technical School carried out enrollment promotion through TV advertisements in a timely and convenient manner. For more than 20 years, its simple and rude advertising slogan-"excavator, which is better?" China, Shandong, Looking for Lan Xiang "spread all over the country, and it is well known and well known.
With excellent publicity and marketing work, Lan Xiang Senior Technical School, New Oriental cooking school, Xinhua Computer School and Northern Automobile Specialized School are also called "Four Kings" in the field of vocational education and training in China.
school motto
Export a youth, enrich a family and bring a living economy.
Lanxiang Technical School is changing every day, and the only constant is its mission-developing vocational education, improving the quality of workers and serving economic construction. Lan Xiang Technical School trains talents for the society, makes students become talents, and prevents an unqualified student from going to the society.
Rong said: "An excellent enterprise must have a strong sense of social responsibility, and it must convince people with strength, reason and morality. It can be said that adults and adults complement each other. To strengthen yourself is to achieve others, and to achieve others is to achieve yourself. The harmonious development between enterprises and society, human needs and the surrounding environment is what society needs most. "
Self-blackening
In August of 20 14, it was rumored on the internet that President Rong said at the graduation ceremony of 20 14: "Students, our technical school has solid learning skills, and we don't play with vanity. You learn from excavators to dig the ground well, you learn from chefs to make dishes well, and you learn from tailors to make clothes well.
If we don't learn our skills in a down-to-earth way, Lan Xiang will be no different from Tsinghua Peking University. Although Rong denied mentioning Tsinghua Peking University afterwards, this did not prevent the popularity of "mocking others"-"Lan Xiang style".
Lan Xiang, who is good at self-deprecating and spoofing, takes every opportunity to make himself appear in public view. Some netizens commented on the success of Lan Xiang's hype: under the network culture dominated by diaosi gene, Lan Xiang was born with this temperament, which met the needs of netizens to spoof and deconstruct. Their technicians are sought after, which is the main story of online heroism with the theme of diaosi counterattack.
publicize
Principal Rong knows the importance of media communication to the development of the school. Since the founding of Lan Xiang, he has been advertising on radio and newspapers. Surprisingly, all the advertisements in the history of Lanxiang School were taken by the school itself, and no advertising company was ever found.
At the beginning of his business, Rong attached great importance to school advertising. From 1990 to 199 1, Lan Xiang put the first TV advertisement on Shandong TV station, which continued the temperament and mode of radio advertisement "learn technology to Lan Xiang+school address" and broadcast it many times. Moreover, Lan Xiang has been advertising for more than 20 years, and has always adhered to the style of that era until now.
He spends as much as 20 million to 30 million yuan (RMB, the same below) on advertising every year. "I don't think slogans should be changed often, otherwise people will have to get to know each other again," he said. Almost every student in Lan Xiang will mention advertisements when asked "Why come here to study". Jiang Tao, a student majoring in automobile maintenance, said: "In Shandong Satellite TV, advertisements are broadcast on a rolling basis every day." . He comes from Nanchong, Sichuan, only 24 years old, and his tone is a bit sophisticated. "I have known Lan Xiang since I was a child, and I have been there for twenty years."
201April 2 1 day, Lan Xiang's latest advertisement captured a big scene. Thousands of students in red and yellow school uniforms stood neatly on the playground. The weather is very hot, and many students are still very excited, because Tang Guoqiang, a famous mainland actor, is also there. In fact, many students choose to come to Lan Xiang only because they heard the advertisement of the famous actor Tang Guoqiang on TV, and after searching online, they got up and set off.
20 14, 10, Lan Xiang released a new version of the promotional film. In the video, you can see the domineering aerial photography, the shocking excavator lineup and thousands of students surrounded by "super-burning" music, which is simply shocking.
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