The Story Behind Ten Common Trademarks

The trademarks of major companies bombard all aspects of modern life and are easily ignored by all of us. But if you look closely, you will find that there are some interesting stories hidden in some trademarks you encounter every day.

Trademarks are everywhere in the urban ecosystem. The trademarks of major companies bombard all aspects of modern life and are easily ignored by all of us. But if you look closely, you will find that there are some interesting stories hidden in some trademarks you encounter every day.

Even if you hate coffee very much, avoid consumer culture like the plague, and live in a cave, you have seen the Starbucks logo. No matter on the outside of discarded cups, in misspelled Instagram photos, or in various scenes of FightClub, Starbucks' trademark should not be missed because it is green.

Its original creation was based on the woodcut of16th century banshee Sai Ren. Great changes have taken place in the past days, so that it is almost impossible to see it now. In fact, recent trademarks have made it hard to see that this lady who has decorated millions of coffee cups has a huge fish tail. It's hard to see her naked, too

Starbucks' original trademark-all subsequent trademarks were born-completely exposed Sai Ren's chest. Not surprisingly, since then, the trademark has either not painted her breasts or covered them with her hair sexily. Starbucks was afraid that the original trademark would offend people, so the company issued it in 2008? Classical? When the cup promoted the previous trademark, it modified the logo to make Sai Ren's chest less obvious, but people still complained.

Zhen Baozhu is a veteran of lollipop industry. Since it entered the market in the late 1950s, Zhenbaozhu has been a large commercial brand with almost no competitors. For how long it can exist, its trademark is a better proof-the trademark of this company has never changed since the establishment of 1969. If you have a Salvadoran? You won't change Dali's logo at will. Dali painted those melting clocks, owned a pet leopard cat named Babu, and designed a trademark for this popular lollipop company.

When Dali had lunch with his friends, he created the logo in an hour at the invitation of his friends. His good friend is also the founder of Baozhu Enrico? Enrique bernat. Although the graphics look simple, Dali's masterpieces always appear on the top of the lollipop, not on the side, which ensures that people can always see clearly.

If your computer crashes and runs Windows 8, you must hate this system as much as the agreement to commit suicide after murdering others and the argument about which gamepad is better. For the convenience of users, Microsoft has made all changes to Windows, and at the same time, it has quietly changed the iconic Windows trademark into a minimalist version suitable for modern devices. Now it looks more like a window than a flag.

When discussing the change of trademark graphics, one thing the graphic designer told the Microsoft representative was that your name was Windows. Why is the trademark the national flag? In order to explain this problem, the Microsoft representative thought hard for 10 minutes, and finally made up a nonsense to the effect that you can think whatever you want. As expected, the designer went back to the starting point and designed a logo that looked more like a window.

McDonald's is one of many trademarks that may last longer than ours-they are too powerful and rich. For decades, the iconic golden arch has been an important part of the company's brand, and its shape is more or less similar to the names marked on the doors of various branches, with few exceptions.

Do you think the golden arch is big? m？ From words? McDonald's? s？ Because there is a letter m at the beginning; But you are wrong. The golden arch actually comes from the appearance of the original McDonald's store-its outstanding feature is the golden arch, which makes this building unique.

The idea of designing arches can be traced back to architect Stanley? Meston suggested that this can guide the rainwater and provide convenience for customers and drivers in line. In 1960s, the restaurant updated its brand and decided to use the obvious arch on the expressway as the symbol of the whole brand.

There are many rumors about how the Apple trademark first came from. One of the most popular sayings is that the original professional trademark-the bitten colored apple-was the late great man Allen? Alan Turing's masterpiece. Turing committed suicide after being rejected by homosexuals, probably by eating an apple containing cyanide. This theory holds that Apple chose the Apple trademark to commemorate it? Father of computer science? .

This is a lovely story, but it's all nonsense. For a group of employees, the company is called Apple just because of Steve? Jobs thought the word sounded good. When Jobs came up with this name, it didn't symbolize or imply Newton or Turing. He just thought the word sounded like he was on a fruit weight loss program. Interesting? . As far as the trademark itself is concerned, the original designer Rob? RobJanoff has repeatedly clarified that it is not what many people think, not for Turing or Newton or? Fruit learning? It's a tribute. It's just an apple. As for why I was bitten, I just don't want people to think of it as a cherry. Apple fans will feel pity that their trademark is actually just an apple.

In the past 50 years, Domino's has sent plates of hot dough frisbees covered with cheese to the public; They have won a huge market share, which can only be matched by McDonald's, Subway and the rest of the scattered parts. There are thousands of branches all over the world, and the trademark of Domino's is almost unknown in the west.

Domino started in Dominica, an independent pizza place. 1960, Tom? TomMonaghan and his brother bought this small shop together; After several years of hard work, he bought half of his brother's business with an old Volkswagen Beetle. Then Tom changed the name of the shop to? Domino's? (Domino? America), turn your attention to the franchise. Tom's original intention is that every time he opens a branch, he will add a place of origin to the currently famous trademark graphics. However, just one year later, the idea was forced to give up because it was difficult to realize.

Today, the logo graphic has three points, representing Tom's first three stores. This is quite different from his original idea-imagine that if he sticks to his original plan, the trademark will have 10000 origins.

The analysis tells us that about 50% of our readers are men, so it can be assumed that 90% of our readers grew up watching WWF. Rock music teaches us more about life than our closest friends.

Even if you don't care about wrestling, you may know that WWF became WWE (American Professional Wrestling, translated into World Wrestling Entertainment) in the 1990s, because it was involved in a trademark dispute with the WorldWildlifeFund. You may not have noticed that although the two companies reached an agreement on the use of abbreviations in 1994, their argument continued until 20 12!

This means that the two sides have been arguing about this issue for 18 years, although a friendly agreement was reached soon in the end. There is a joke that the wrestling association has never reached a satisfactory conclusion in the trial; But we have no time to imagine a wrestling panda.

The electronic mouse is a musician, and it faded out in the past 10 due to illness; He wore a huge plastic mouse helmet when he performed. He created a respectable brand with a mouse helmet, which even people who are not familiar with his music can recognize. So far, Joel has been wearing a mouse helmet? JoelZimmerman has let his trademark enter more than 30 countries.

But when Zimmerman's trademark tried to enter the American market, Disney thought it was too similar to Mickey Mouse's ear, which prevented his application. After a simple search, Zimmerman found that Disney appeared in an episode? Disneyland-Meeks? One of his very popular songs was used in the animation, but without his permission at all. Even funnier, this episode also has a huge electronic mouse logo-Disney thinks people will confuse such trademarks with their own trademarks.

Disney threatened him because he used similar trademarks and used his music to make illegal profits; Zimmermann thought Disney's hypocrisy was funny, so he sent a termination letter and posted a video to his fans on Twitter. To explain what zimmermann meant, Disney spent 10 years observing his trademark, but it took only a few days to delete the video. The case continues. Disney's simple and rude way of preventing zimmermann from applying for a trademark made the trademark more famous and appeared in various media.

There is an interesting phenomenon: Walter appears in all Disney media? Disney's signature is actually nothing like his signature. The company's iconic global logo is not even based on Walter's signature, but on the signature of an employee.

Imagine the scale of Disney, even in the early days, Walter? Disney also didn't have time to sign all the emails he received from fans. Therefore, it is not uncommon for him to entrust this task to a secretary or other employees authorized to sign on his behalf. Similarly, all Disney cartoons have Walter's signature, but he never draws simple lines. Artists sign everywhere? Walter. Disney? Because it's easier.

This leads to an embarrassing situation:? Fake? There are more signatures than real ones. In the end, the official version used by artists and secretaries became famous all over the world, while Walter? Disney's own signature for others was in trouble because his own signature didn't match the one used by the company in his name. Without the help of experts, it is almost impossible to find an authentic Walter signature, partly because Walter changed the signature method several times to make the signature as beautiful and standardized as the familiar version in the market.

MGM Lion is a mysterious trademark. Although it is not as well-known as Disney's trademark or Apple's trademark, some people think it is the best because it has a lion in it.

There are several obvious changes in trademarks. To put it mildly, they replaced four dead lions. But don't be sad, because although lions continue to exist, their bad shortcomings are gone. For example, when the lion Slatz used by MGM died, its body was buried under a huge marble slab. Asked why, Slater's animal trainer said, is this for? Suppress its soul? -this sentence is cool enough.

Similarly, the second lion Jackie experienced a train accident, an airplane accident, an explosion accident, a ship accident, an earthquake and another train accident. If that wasn't enough, Jackie adopted a group of kittens because she liked them. The next time I watch a movie, I just saw MGM's lion at the beginning, reminding myself that maybe the lion in front of me happened to appear in three consecutive movies. The one from Liam Neeson's movie.