Weibo Raiders: How to write the content of Weibo?

Many people are more or less confused when they first start using Weibo. For example, watching others talk noisily in Weibo, but I don't know what to say; Write a lot, just can't attract the attention of others; I have been in Weibo for a long time, and the number of fans is still single digits. As mentioned earlier, Weibo is a brand-new social media. On the one hand, Weibo is easy to use and can be used at any time and anywhere, but on the other hand, you need to change your way of thinking when using Weibo, and don't always cling to the old ideas of posting articles and blogs. To put it bluntly, Weibo is a big stage where I take the lead, freely create distinctive content, and then try my best to attract fans' attention and make friends. The people who are the most popular in Weibo and publish the Weibo with the highest quality usually have the following characteristics: personality, desire for expression, ability to express and show themselves, social charm, ways to attract everyone's attention, fun, not boring, not following others' advice, providing the most valuable and even exclusive information, updating Weibo every day, But it's not nagging. I often interact with fans or other netizens. Weibo's content types are diverse and the content ratio is relatively balanced. I care about and understand what fans want to see, instead of blindly writing what I want everyone to see and how to skillfully promote my Weibo, but I don't brag and show off that Weibo gives everyone equal opportunities. As long as I really invest, everyone can become a popular blogger. In fact, for beginners in Weibo, both the skills of creating high-quality content and attracting fans can be continuously improved through study and practice.

Be prepared. For a novice in Weibo, don't send Weibo after opening an account in Weibo. Sharpen the knife and don't miss the woodcutter. Only when you are fully prepared can your road to Weibo be smoother.

First of all, if you want to position yourself as a Weibo, see if you can answer the following two questions? Weibo for whom? Is it for relatives and friends, for yourself, or for a specific group (such as travel enthusiasts, friends in the investment field, friends in the scientific and technological field)? What is the main purpose of writing about Weibo? Is it for recording your life, making friends socially, learning knowledge and technology, sharing ideas and experiences, influencing others, showing yourself, or for leisure and entertainment? After answering these questions, you will know what kind of Weibo you should write. For example, if you are writing to travel enthusiasts, you should post more interesting photos of your previous travels or useful travel information. If you just write for friends and relatives, you can be casual. If you want to attract fans, make friends and influence others, you must learn the skills of writing and attracting fans.

It is precisely because Cai Wensheng has a clear understanding of his position in Weibo that he regards Weibo as a platform for publishing personal information and a place for displaying his personal image. When he writes about Weibo and promotes himself, he can share the most valuable information for netizens in his most familiar fields such as investment and entrepreneurship. For example, the following two Weibo have attracted great attention from fans, with a large number of reposts and comments: Cai Wensheng: I met an entrepreneur today, and I asked him: What do you think are the future risks of doing business? He replied: there may be many risks, such as wrong direction, insufficient cash flow, brain drain and malicious competition in the same industry, but these can be avoided and overcome by efforts. What worries me most is the policy risk, because it is unpredictable. If you think about what he said carefully, it makes sense. In China, the policy risk should be considered as one of the risks of force majeure.

Cai Wensheng: A person's proudest and most painful things can only be buried in his heart, and he can't tell others. Because the most proud success is often obtained at the expense of others' interests, which is the darkest part of the soul; The most painful thing is often to endure unfair treatment and injustice, and it is also the most vulnerable part of the soul. There is no other way but to extricate yourself. The first one is to share the experience of venture capital, and the second one is your own life experience. Because of a clear positioning, Weibo in Cai Wensheng has a distinct personality, information and ideological value, and will be sought after by fans.

For example, if you want to write Weibo about food promotion to share with your friends, you might as well look at how the most popular food Weibo owners wrote Weibo. Chef Ferry, a professional chef and editor of Celebrity Chef magazine, has hundreds of thousands of fans in Weibo. His Weibo is full of color, flavor and mouth-watering: Chef Ferry: tomato and egg-wrapped rice: put the egg liquid into a cake after oil heating, because the egg is not easy to roll and form when it is old, don't heat it for a long time; Put the fried rice in the center of the omelet, turn the pot with one hand, fold the omelet with a shovel with the other hand, and wrap the rice in the omelet; Serve with olive oil tomato sauce. Without kitchen experience, it is likely to lead to egg holes, separation of eggs and rice, and even to the original fried rice with eggs. In any case, it is a delicious ferry chef: under the red appearance, there are extremely rich connotations of duck blood, eel segments, fat intestines, beef omasum, yellow throat, ham, Flammulina velutipes, bean sprouts and other materials, which originated in ciqikou ancient town, Chongqing. I especially like the feeling of eating Mao Xuewang, regardless of its comfortable taste. At the end of eating, you can see some pairs of chopsticks exploring in red soup. It's really disappointing for those who don't get it. One Weibo introduces tomato egg-wrapped rice and the other introduces Mao Xuewang. Although they are all common dishes, in Weibo, the ferry chef, from the practices and raw materials to the true feelings of chefs and diners, it makes people's forefinger move.

third, read before speaking, learn before writing. Learn more about Weibo's skills and successful models, and don't be too eager to publish them. For example, after observation, it is not difficult to find that writing humorous content on Weibo, especially funny stories, jokes and cold jokes that happen around you, is of great help to enhance popularity.

Fourth, we should not only learn to use the various functions of Weibo on the web, but also learn to skillfully use Weibo on the mobile phone. You can go to Weibo and Weibo anytime and anywhere, and you can capture life moments or real-time news events around you with your mobile phone. Only then can your Weibo be truly real-time and have valuable content that others can't replace.

in a word, opportunities don't favor unprepared people. Only when you are prepared can you write Weibo well and use Weibo well.

Write a good self-introduction. Every Weibo host has his own home page in Weibo, with the self-introduction of Weibo on the home page, so that netizens who visit the home page of Weibo can get to know Weibo host and Weibo host. The self-introduction information provided by different Weibo service providers is not exactly the same, but it usually includes several parts, such as avatar, nickname, brief self-introduction and label.

when choosing an avatar, you should choose a photo with personality, and the shape of the photo is preferably square. In the photo, your face should be big enough, so that even if it is reduced to a small picture, everyone can recognize you.

of course, the avatar doesn't have to be yourself. If Weibo is the kind of person who is fashionable, cute and trendy, choosing a funny cartoon image can also attract many people. Look at the head portrait of the most popular Yao Chen on Sina Weibo. Isn't it cute? You must think of a name or nickname. It's good to use your real name directly, but there are many other ways to name it: add modifiers in front of the name to let people know you quickly, such as someone who likes golf, so that people with the same hobby will find you quickly through search.

directly use a cute screen name or nickname, such as luck, the 7th classmate.

combine the screen name or nickname with the real name, such as the ghost Emma Wu.

Use the main contents of your Weibo as your name, such as life wisdom.

it is not easy to write a good self-introduction in short sentences. But this self-introduction is the first information about you that other netizens read when they get to know you. Well written can attract others' attention at the first time, just as good temperament and appearance are the necessary conditions for love at first sight. Therefore, self-introduction must be concise and clear, highlight the most important information, and clearly tell visitors who you are and what your characteristics are. At the same time, it would be perfect if self-introduction could be humorous or poetic.