How to write the heart-wrenching copy of beer?

A heart-stabbing copy is a copy that makes readers feel impressed and willing to spread and share it on their own initiative. How to write a heart-stabbing copy with beer? I think one of the most effective and simple ways is to be related to consumers, so that consumers can have a * * * sound, stimulate their emotions and touch their hearts. We can look at some of Harbin Beer's liezhaxin copywriting:

1. Chasing the hot drama (the turning point of God)

Ode to Joy 2. Sister Fan:

That female relationship is that either the east wind overwhelms the west wind or the west wind overwhelms the east wind. You just drink northwest breeze

Ode to Joy 2, Qu Xiaoyu and Dr. Zhao:

You still have me, and I will support you. As long as you are here, I'm willing to

suffer a lot, so forget it.

Choose a day, Lu Han:

Mix with me, enjoy food and drink spicy food, and have whatever you want.

bah, I don't drink spicy food, I drink Harbin beer.

Wrestle, Dad:

Don't forget how you got here step by step.

taxi driver, he took me here!

second, students' articles (the fact that it hurts)

senior high school students, don't sigh, once they graduate, this class will not get together.

I tell you, in college, you can't get together in class.

There was no road in the world, so when there were more people walking, the teacher began to call the roll.

someone asked me, why do you skip classes?

because people are ugly, they should read more books, but I don't have to!

Third, the classic lyrics (God's Reply)

Eason Chan's "Long time no see", will you suddenly appear in the coffee shop on the corner!

no, have a beer and continue to work overtime.

Wang Jie's whether I really have nothing, whether I really have nothing

No, you are short, poor and ugly.

In Rene Liu's Crazy for Love, I want to ask you if you dare. I think you said you loved me like that.

I dare not. Blow a bottle of Harbin beer for courage.

Fourth, single dog's topic can't escape

If you like someone, blow a bottle of beer and have the courage to confess.

Then you will know which spare tire you are.

why do you always drink Harbin beer alone?

I'm afraid that half a person will scare you!

believe in the goddess, delay delay

delay delay delay

delay delay delay delay

I have a Harbin beer ending

Are you drunk after reading this wave of beer copy? In fact, it is not difficult to write a copy of beer. These series of copies of Harbin Beer are created by using topics familiar to consumers. Familiar TV series, such as Ode to Joy 2, and familiar lyrics, such as Crazy for Love, make it easier for consumers to accept after watching it. The magical turning point makes people surprise, get more surprises and deepen their memories. To put it simply, it is easy to achieve the effect of stabbing the heart by finding a topic related to the target group and writing a copy.

Ye Xiaoyu, author of "New Media Copywriting and Communication", WeChat WeChat official account: Ye Xiaoyu Run Run (talkto52).