Understanding of medical representatives

A medical representative refers to a person who is responsible for the publicity of related drugs. Some are in charge of hospitals, doctors as customers, some are in charge of pharmacies and dealers as customers, all of which require strong communication and coordination skills.

The professional ability and professional ethics of "medical representatives" are very important. The pharmaceutical industry in many countries has formulated a relatively perfect system of "qualification certification of medical representatives" to ensure the qualification of this profession, and standardized and restrained the behavior of "medical representatives" through the Code of Conduct for Drug Promotion.

The standards in most countries are based on the International Federation of Pharmaceutical Enterprises and Associations (IFPMA) and the Code of Conduct for Drug Promotion. In China, RDPAC took the lead in promoting the Code of Conduct for Drug Promotion in 1999 member companies to standardize drug promotion behavior. It has been revised and updated twice.

Extended data

Pharmaceutical business representatives are recognized as high-paying occupations in today's society. Of course, pharmaceutical business representatives also have the commonality of most sales businesses: wages mainly depend on commissions. With the standardization of the pharmaceutical industry, more and more criticisms from representatives of pharmaceutical enterprises have been discovered. Of course, this only exists in some medical representatives and cannot be generalized.

There is a growing demand for highly educated, high-quality and experienced pharmaceutical business representatives, which makes the industry more and more tight, and at the same time, the threshold of this industry is getting higher and higher to meet the definition of real business representatives.

Baidu encyclopedia-medical business representative

Baidu encyclopedia-medicine representative