What exactly does the fourth S shop mean?

Set sales, after-sales, accessories, information feedback in one store.

4S shop is an automobile franchise model with "four in one" as the core, including vehicle sales, spare parts, after-sales service and information investigation. Have a unified appearance image, a unified logo, a unified management standard, and only operate a single brand. It is a tangible market with outstanding personality, consistent channels and unified cultural concepts. The advantages of 4S stores in enhancing the image of automobile brands and automobile production enterprises are good.

4S shopping mall has a series of customer complaints, opinions and claims management systems, which left a good impression on the owner. However, due to personnel quality and management problems, ordinary refitting shops often can't find the responsible person, and they pass the buck and blame each other, leaving a very bad image to the owners. In the past, 4S stores didn't deal in auto supplies, so car owners had no choice but to go to retail refit stores. 4S stores have this business and will definitely not go further and further. 4S stores will be their first choice.

Because most of the 4S stores are only aimed at the series models of one manufacturer, with the series training and technical support of the manufacturer, they are very professional in automobile performance, technical parameters, use and maintenance, and have achieved "specialization". Moreover, auto parts dealers are exposed to many models and are not very proficient in each model. They can only be "miscellaneous and rich", knowing only one of them and not the other in some technical aspects. Therefore, 4S stores have great advantages when refitting some products that need technical support and after-sales service.

With the intensification of competition, merchants in 4S stores pay more and more attention to the establishment of service brands, and the backing of 4S stores is automobile manufacturers, so after-sales service can be guaranteed. Especially for automotive electronic products and automotive audio-visual products, it is necessary to change the original circuit of the automobile when refitting, which will bring trouble to the after-sales service in the future. Some automobile manufacturers even strictly stipulate that it is not allowed to modify automobile electronics. If it is modified, the manufacturer does not guarantee it. If the car modified in the 4S shop can promise the warranty to the owner and eliminate the worries of the owner, it will be one of the important means to attract the owner to modify. It is the first choice for car owners to modify some high-tech products in 4S stores, and at the same time, it can avoid direct price competition with retail modification stores.

In 4S stores, car owners can really enjoy the feeling of "God". When they are tired, they can have a rest room. When they are thirsty, they can read magazines, books, newspapers and surf the Internet. If they are in a hurry, there is a spare car for you to use. There are special service personnel to take care of the whole process, and the whole business can be completed without worrying about it. In these aspects, auto parts modification shops simply can't do it.

The good side of the same object or medium will also show the weak side. The accessories in the repair station are all original accessories, but due to the interests of manufacturers, the accessories are constantly changing. There are also many cold parts (parts that are not frequently maintained) provided by the successful parts manufacturers, which cannot be provided according to the benefits of vehicle model renewal. Personalization is manifested in the unexpected help of 4S stores. Maintenance hours and parts are the main profit sources of 4S stores.