Why do some people say Maserati is a fake luxury car brand?

Now the entry-level BBA is said to be a fake luxury brand, and some cars with high prices and low brands are also said to be fake luxury brands. Now even Maserati has become a fake luxury brand, which is really helpless; Actually, friends who drive luxury cars don't say that. Most friends who drive luxury cars change from low-end cars to luxury cars a little bit. For example, people who drive BMW 7 series will not look down on those who drive BMW 3 series, because everyone knows the hardships of survival and struggle, so they all know how to respect and think relatively rationally. Only those friends who drive around in old cars and ride electric donkeys will give directions everywhere. When their big mouths open, they dare to say anything and think anything.

Dreams have no limits. In their mouth, most luxury cars are fake. For example, Land Rover is made in India, which is fake. Aston Martin once had a relationship with Ford, and Bing used the platform of Volkswagen, fake luxury, and so on. There is nothing strange that they dare not say, so it is normal for Maserati to become what they call a fake luxury car.

Whether it is a supercar or a sports car, it is an absolute niche product. Those who have no money can't afford it, and those who have money may not necessarily buy it. Therefore, the seemingly scenic sports car enterprises, in fact, the living conditions are not as good as imagined; The money earned by Ferrari's entire department and annual sales can't even catch up with Toyota Corolla's high profit in a quarter, so this is the helplessness of super-running enterprises; Make money by selling cars, but sales are difficult to maintain. Compared with Ferrari and Lamborghini, Maserati lacks popularity, so it can't afford those that can be bought, which has a great influence on Maserati.

If this non-first-class super-running brand wants to survive, it can only share the platform with other brands to suppress costs; If we want to build a platform independently, combined with the actual bleak sales, I am afraid that cost pressure will take the lead in crushing enterprises. Martha is not as good as Ferrari, and Martha is far from being able to play with customization, so selling cars has become the way for this kind of super-running brand to survive. Therefore, Maserati shared the platform with other brands and launched the current hot-selling SUV；; This move is normal, in line with the enterprise's values of survival as the core, but it also depresses its own brand.

The first fake luxury car

In fact, it's just a joke, and few people care too much; Because Chrysler 300c has long been called a fake Hao, the president of Maserati who shares the platform with it is also said to be a fake Hao; In fact, brand theory, platform theory, power wheel and torque wheel are all wrong and not rigorous! Martha's disadvantage is that most models can't share the platform with Ferrari, which becomes its slot, but the slot doesn't mean it's fake.