Tik Tok sand sculpture advertising genius? Why must people be dissatisfied?

In Tik Tok, most people get angry and then reply to advertisements. We are used to it.

However, there is a person who is angry because of advertising, and is also called the most creative number by netizens. At present, only 44 works have won 778.3w praises and 55.7w fans. He is the man who wants to be the king of sand sculpture-Hao Fan.

Speaking of advertisements, we will think of a bunch of long and boring advertisements when we are waiting for TV dramas. The first feeling is boredom, not to mention wanting to buy the products advertised.

Now, why can we follow Hao Fan's advertising video and want to buy products? I think there are the following reasons:

First of all, sand sculptures are designed by people.

Of course, what the public likes to watch most now is the video of sand sculpture ~ Hao Fan's homepage introduces himself as a "man who wants to be the king of sand sculpture", and his video is also vividly reflected in sand sculpture.

Hao Fan's video shooting background is more life-oriented. At the same time, the plot design is ups and downs, and the actors perform well, but the sand sculpture can form obvious contrast effect. The timely collocation of sand sculpture BGM makes netizens feel more interesting.

Used to market products

Netizens are more likely to accept this form.

Therefore, his video has become the favorite sand sculpture advertising video of Tik Tok netizens.

Second, the idea is creative.

Hao Fan's advertising videos are all in the form of sand sculpture plot+commodity, which shows the efficacy of products in a more intuitive way, combines exaggeration with sand sculpture performance, and makes advertising products, whether hair gel, cream or mite soap, perfectly combine with the content.

Netizens responded significantly, and even released a normal video, which was ridiculed by netizens: "I came in expecting to see the advertisement. You let me watch this!" Where are the advertisements? " .

Just like the video recommending styling hair gel, the role of styling hair gel is that the styling effect is lasting. Hao Fan shows this by fixing his long hair spray to help his girlfriend keep out the sun.

Netizens intuitively felt the effect of hair gel.

His sand sculpture performance also brings happiness to netizens.

Third, the product is practical and cost-effective.

Although the video shows exaggerated sand sculpture performance, the products recommended by Hao Fan are basically practical products related to life.

It can be seen that most of his recommendations are good things in life, such as shower gel, hair gel, mite soap, and sleep-helping aromatherapy. The price is not high, the practicability is high, and it can also bring good results to life.

The actual experience Hao Fan will reply in the comments, and netizens are willing to buy such products, and the sales volume is good.

From Hao Fan, we can see that a good marketing advertisement not only needs sand sculpture to attract attention, but also needs sand sculpture to make netizens happy and willing to buy products.

I hope Hao Fan can bring better sand sculpture advertisements in the future.

At the same time, I also want to buy it at buy buy!