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Who can help me explain what this passage means?
Inside story of Amway MLM
In the headquarters of Amway in Shanghai, the bustling crowd is surging, and people seem to have found another shortcut to get rich. Although Amway
Our staff has repeatedly stressed that "our cause needs hard work", and people seem indifferent and eager to get it. big
A lot of money, Amway boxes, especially crowded people, are full of expectations and remind us of the past.
The scene of crazy buying in Shanghai stock market.
Not only in Shanghai, but also in Guangzhou, Chengdu, Nanjing and even relatively remote Guiyang, such scenes are staged every day.
. Once upon a time, China people were concerned about an "ordinary thing" that required a lot of efforts and could never break out overnight.
Industry opportunities ",so keen? Is there no other chance to "work hard" in such a big China? Sincerely recommend
What is the magic?
Amway was once notorious in China. In the middle and late 1990s, due to a large number of social problems, such as laid-off workers suffered.
Cheating, etc. The government has to ask Amway to stop its business and completely rectify all kinds of "rat clubs" that are rampant all over the country.
"。 However, Amway has made a comeback. And appear in front of us with a "new" look, and draw lessons from the past, more
It's a lie. This not only reminds us of the changes in vain.
Two. The secret of turning the stone into gold: where does the income of Amway marketers come from?
The products sold by Amway include home care series and personal care series, including general skin care products and cosmetics.
Cosmetics, washing products, hairdressing products and the latest nutritious and healthy food. Amway's products are varied, but they all have a * * *
The characteristics of, that is: the price is surprisingly expensive. As far as I know, the price of Amway products is compared with similar products on the market, such as Procter & Gamble and other products.
Compared with brands, the pricing of Amway products is 60% higher on average.
Such an expensive product should of course be aimed at high-end consumers. Strangely, most people who buy Amway products are
Ordinary working class, even laid-off workers. Then, these ordinary citizens have spent all their money on Amway products, and what they want is safety.
Lee's marketing representative, what's the picture?
The answer is not difficult to get from Amway (China) Marketing Personnel System Revised Edition (July 5438+0, 2006) issued by Amway Company.
Amway sales representatives can get 20% of the pricing of each product (before tax) as a "customer service reward". in addition
From the net turnover after deducting 20%, the sales representative can also get a commission ratio ranging from 3%-2 1%. According to this Amway
For example, Mr. Chen, the sales representative, has a monthly turnover of 4,000 yuan, and his income reaches 920 yuan, accounting for business.
23% of the industry. If the sales representative's turnover reaches 87,500 yuan, his total income can reach 32,200 yuan (20%).
Gross profit income is 17500 yuan +2 1% commission). In this case, the sales representative's income is as high as 36.5% of his turnover.
8%。 (Generally speaking, the income earned by direct sellers of direct selling companies generally does not exceed 10% of sales. )
It can be seen from this that the income of Amway marketers does not fall from the sky, but comes from buyers.
Pay too high a price. If Amway's pricing is reasonable and the sales representative is given such a high commission, I'm afraid it's still too early for Amway.
It doesn't exist.
Three: Is Amway an ordinary "mouse club"?
Amway claims that it is not a "mouse club". Of course, no "mouse club" will call itself a "mouse club". Sincerely recommend
After returning to Chinese mainland, in order to get the approval of the government and blind the public's sight, he claimed that he was "cooperating with store sales"
Sales representatives sell directly. At present, Amway has also opened 58 stores in 28 provinces and 10 autonomous region (up to 200 1, 1
65438+ 10 month). Does opening an Amway store prove that Amway is the same as other commodity manufacturers? The answer is obviously no.
Then emphasize to its marketing staff that the sales training meeting should not be held in cities without Amway stores. It can be seen that the store is just Amway.
The fig leaf on you. As long as you go to any Amway store to have a look, the shops in Laili are all Amway employees and
Marketing representative. An Amway store is just a stronghold for Amway storage and delivery. Real sales are achieved through interpersonal communication.
.
Amway claims that it is not a "mouse club" and swears that the income of marketers comes from their own sales.
Sell, not from its offline. If a marketer doesn't sell his products to customers well, he just goes offline.
There won't be any gains. Is that really the case? No, according to Amway, Amway is concerned about business.
Directors and managers have a "market development fund", which accounts for 9% of the total sales of business representatives trained and coached by directors or managers.
%。 Amway claims that it uses 265,438+0% of the net turnover of monthly sales as a "market development fund". Where did this money come from?
Be clear at a glance. In other words, if you have been in Amway for a long time, there will be enough sales representatives to "train and coach".
, you can get high "market development funds". Let's give an example:
If the total net sales of business representatives trained and coached by a business director reaches 70,000 yuan, "market development"
Fee "will reach 14700 yuan. If the sales of each sales representative is less than 4200 yuan, these sales representatives
Total * * * can get 2 100 yuan "market development fee". And the sales director can get it without selling any Amway products.
12600 yuan. The essence of Amway's "mouse club" is undoubtedly exposed. We can see that in Amway's dictionary, "training counseling"
Is to pull down the production line, the sales representative is a "little mouse" who has just started, and the sales director and manager are "big mice".
A "diamond" and "double diamond" senior business manager can be called a "mouse master". Amway provided it by itself.
According to the data, in 1999/2000, the average annual income of Amway business directors was 72,000 yuan, and that of senior business directors was 72,000 yuan.
The annual income is 6.5438+0.4 million RMB, while the average annual income of business managers is 330,000 RMB and that of senior business managers is 790,000 RMB.
Yuan RMB. Do these people earn these commissions by selling Amway products? Of course not. From the above analysis.
We can see that the real income of Shuo comes from offline. Those at the bottom are all new to Amway, no.
Cherish your own blood, spend all your money, buy a lot of Amway products, and wear out your mouth from relatives and friends, hoping to achieve "Shuo" one day.
The income level of our general public.
Amway is not an ordinary "mouse club", but an extremely cunning and ferocious "foreign mouse"
Four: Amway's deception and truth
Fraud: Amway sells real goods.
Truth: Yes, Amway does sell products. However, the key to the problem lies in the price of the product. For example, I
I will sell you a physical object worth 100 yuan at the price of 200 yuan. Although there is nothing wrong with the product, it is also cheating.
Amway's high commission (up to 40% of sales) proves that its products are overpriced. Although Amway has used various methods
Methods, such as providing shampoo concentrate. , making its price not easy to compare with other products on the market. But pay a little attention
It can still be found that its price is much more expensive than the same year-on-year product. Such as Amway Lichijian fluoride toothpaste (product number: 36833).
The price is 42.50 yuan, while similar products in the market are generally below 5 yuan, and the most expensive one is only a dozen yuan.
Fraud: Amway's products are clearly marked, and there is no fraud.
Truth: This question follows the next one. Some people may ask, since Amway's products are so expensive, why do people buy them?
What about buying? The answer lies in the high profits of Amway salespeople written in the last section. In other words, I don't know the east of Amway.
It's expensive in the west, but Amway products are bought for investment, not for consumption. People who buy Amway products hope to find them in the future.
Offline ",so as to obtain high profits. It's like buying stocks, if the stocks you buy can be bought at a higher price later.
Sell, then it doesn't matter whether the current purchase price is higher than the stock value.
Fraud: Amway never asks sales representatives to pay in advance, and the products sold can be guaranteed to be returned. This is reputation.
Truth: Yes. Because of Amway's elaborate scam and people's greed and shortsightedness, Amway need not worry.
People return goods unless you don't want to get rich.
Fraud: Amway has provided employment opportunities for many laid-off workers and others.
Truth: A few laid-off workers may be really lucky, but their success is based on Qian Qian being fooled by thousands of people.
On the basis of being cheated. Moreover, the "efforts" of most people only support a very small number of people at the top of the "pyramid".
Instead of bringing benefits to consumers, they trapped themselves in the cage of infinite greed for money and could not extricate themselves. Zhenke
As the saying goes, "one will succeed, and ten thousand bones will dry up."
Fraud: Amway has contributed to the economic development of China.
Truth: Modern opium traffickers in China may make many people make money and promote the development of "industries" such as pipes, but this
Does not mean that opium contributes to China's economy. Similarly, Amway's investment in China is taxed by the government.
The high income of salespeople comes from the hard-earned money of ordinary people in China, and it is only a small part. Sincerely recommend
It is undoubtedly a "cancer" to China's economy and has no positive effect. The only effect is to encourage the greed of some people.
Desire.
Deception: Amway operates in many parts of the world, why not in China?
Truth: The core of Amway's scam lies in the ultra-high price of its products and the pyramid structure of its sales staff, while in other countries,
, may be different. For example, the price of Amway products in other countries may be relatively low, close to similar products in the market.
Products. So it can't give high bonuses to salespeople (otherwise it will go bankrupt). Under such circumstances, it won't work.
This is a scam. If Amway keeps its products at super-high prices in other countries, like in China, it will be a pyramid of salespeople.
Structure is undoubtedly an out-and-out "mouse meeting". How to kill rats depends on the local government. fact
In fact, China market is the fastest growing market boasted by Amway, from which we can easily get a glimpse of Amway's strategy.
Slightly, where it is easy to cheat, hurry to cheat, where it is not easy to cheat, just temporarily converge. This "big mouse" is really cultured.
All right.
Five: bones under the pyramid: help our compatriots! ! ! Save laid-off workers! ! !
"Wool comes from sheep", it is the bones at the bottom that prop up the myth of wealth explosion at the top of Amway "pyramid". although
If they are lucky and dare to drag their relatives and friends into the water, they may realize their dream of making money one day. "
The pyramids are built higher, and there will be more bones below. As long as Amway continues to exist, as long as people pursue the rich.
If this mentality continues, the pyramid will continue to grow.
Like all "mouse clubs", Amway's profits come from cheating and robbing, and from the greed of others.
Use. Such a pyramid will fall down sooner or later. It is like a "cancer". If we cut it off a day later, it will be harmful to our health.
The greater the damage. On the day when the pyramid of Amway collapsed, I don't know how many bankrupt families, displaced orphans and ruined ones will appear.
To this end, we strongly urge the China municipal government to comprehensively rectify Amway as soon as possible, and the price bureau will come forward to ask Amway to provide its
The cost information of producing products completely reveals the mystery of its ultra-high price; Seal up all Amway production plants and funds to prevent them from transferring funds.
Transfer abroad and compensate some victims.
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