Why use humorous language to draw closer relationships with customers?

[Classic Review]

Humor is an art. It is the embodiment of wisdom and wealth. In our lives, he has a magical effect. No matter in any situation, he can resolve embarrassment and anger. In the face of serious and indifferent scenes, he can play a mediating role and make all unharmonious environments immediately change. become active.

A person with humor is like a dancing butterfly, able to rotate freely in the forest and cope with all harsh environments, while a person without humor is like an animal living in Antarctica. , it makes people feel cold as soon as they speak.

In the vast crowd, everyone has his or her own characteristics, and at the same time, everyone has someone they admire and admire. But among these people, there is one type of person who is the most popular, and that is a person with a sense of humor. This kind of person can have both sides of the circle, both in their circle of friends and in their own client circle. Humans are actually very strange animals. Sometimes we feel very lonely and isolated, and need to communicate with our close friends. Sometimes when we meet strangers, we will naturally remain on guard. posture, then close your mind and slowly understand and observe the other person. If you are a very humorous person, then you will open the other person's heart with your hearty and funny words.

When meeting with customers, our humorous language can often have the effect of getting twice the result with half the effort. If we can use humorous language to make the opening remarks during the first meeting, then the customer's attention will definitely be attracted by us. Attraction, when customers find various reasons to reject our products, if we use humorous language to follow the customer's words, we will find that it is not so difficult to communicate with customers.

[Case Analysis]

Wang Shuo is a salesman of an insurance company. He is very popular with other employees of the company and is known as the "best person" in the company. At the same time, he is The company's performance has always been far ahead, making colleagues envious.

In fact, the reason why Wang Shuo’s insurance business is so good is inseparable from his humorous language. This is also recognized by many colleagues. Other colleagues really want to be like Wang Shuo and have the same skills. He uses humorous language, but in the process of communicating with customers, he feels very embarrassed and unnatural after barely speaking a few words.

Once, Wang Shuo went to see a female client. The client said, "I'll think about it before I say it." In fact, Wang Shuo had long been tired of hearing such words. Although such a rejection was very tactful, the client's What he really thought was: "I've met a lot of people like you, and I just don't want to buy it." Wang Shuo saw the customer's true thoughts and said in very humorous language:

Wang Shuo: " You can think about it slowly. Anyway, I will wait at your house every day to look after your house."

Customer: "Haha! Stop joking"

Wang Shuo: " Haha, of course I'm just joking. If I did this, I would be drunk! Why don't you consider buying it now? I will go to meet customers elsewhere tomorrow. I guess I can come to you next time. Just next year, if you take out insurance early, your children will be protected earlier. What a good thing it is."

Customer: "You are indeed right, such a major matter must be. We need to discuss it with your husband."

Wang Shuo "I can see that you respect your husband very much. I think your husband will be very happy, but if you make this decision today, your husband will You will also be very happy. On the one hand, it protects the health of your children. On the other hand, it also forces you to save, so that the whole family is protected together. When you retire in the future, you can enjoy it without any worries. I feel very excited when I think about my happy old age."

Customer: "Haha, you are right. What if my husband blames me?"

Wang Shuo: "I believe your husband must be a very good person. If he gets angry, just let him scold me.

”

……

In this case, we not only saw Wang Shuo’s excellent eloquence, but also his humorous language. Although the customer refused before, Wang Shuo did not Giving up, he used humorous language to instantly close the distance with the customer.

If Wang Shuo gives up the conversation after hearing the customer's rejection and visits such a customer again in the future, then the problem will arise. It becomes very tricky. At this time, if we use other language to deal with it, the effect will not be very good, and the customer will not tell the real reason for not buying. In the case, Wang Shuo used humorous language to deal with this. Therefore, it is natural to open the other party's heart, so that the communication with the customer will become very smooth, so as to truly understand the customer's true thoughts

[Skillful touch. ]　

The famous Irish writer Bernard Shaw once said: "Humor is an element, it is neither a compound nor a finished product. "Although we can use humor to make people laugh and instantly improve our affinity, it contains profound wisdom. Many people think that humor is just a tool to make people smile. In fact, there is nothing to learn and use. This view is completely wrong. In addition to getting people's smiles, it also has many functions.

First of all, when we learn humor, we must grasp the size, because many people are using it. When you use humor, it eventually changes its flavor and becomes glib, which is what we often call glib. It is a very, very low-level language. When you face customers, it will not only fail to bring you closer to them. The distance between us will push customers further and further away. Therefore, we must use humor appropriately.

In the process of talking with customers, we will always encounter some very embarrassing situations. For example, when a customer is arguing with us over a technical issue, by the time we find out that both parties are speechless, we can use humorous language to break the atmosphere and give the other party a chance to step down. , and then continue the conversation with the customer.

Secondly, use humor to avoid using strong words. What he emphasizes is a moral, but it is very plain, and the meaning he wants to express is in another form. It is deeply hidden in it, but sometimes it has the power to hit the nail on the head. The famous writer Mark Twain once went to France to visit a famous person. In order to make fun of the short history of the United States, the other person said: "Americans always like to miss when they have nothing to do. His ancestors, but as soon as he thought about which generation his grandfather was, he couldn't continue. "Mark Twain immediately said in humorous language: "When a Frenchman is fine, he always wonders who his father is." Such humor should be kept as little as possible in conversations with customers.

When talking to customers, we should speak briskly, avoid arguing with customers, and always show our smile and charm of conversation. During the conversation, we should tell some small jokes appropriately, which is helpful to promote the depth of the conversation. Able to achieve successful transactions quickly, people with humorous personalities are often the undefeated ones in the shopping mall.