How did papi sauce make money after it became popular?

I don't remember the exact words. An American talk show actress said. I found that others laughed when I spoke, so I decided to pay. A week ago, papi sauce received a financing of 654.38+0.2 million yuan from Zhenge Fund and Luo Ji Thinking. This makes everyone realize that talking, or spitting, can not only make money, but also make money.

New online celebrity, second only to Wang Sicong.

Half a year ago, most people had never heard of the name papi sauce. Internet celebrities are a group of awl-faced and long-legged beauties based on Taobao. In just half a year, papi sauce has refreshed everyone's concept of online celebrities. Now she is recognized as a poor flat-chested woman who combines beauty and wisdom. She once named her short videos "Boutique Theater", "Is your favorite bean off the list", "Give you a few warm words in advance", "papi sauce will show you the entertainment circle for two minutes", "You don't understand the troubles of beautiful women" and "The Rules of Male Survival", and so on. She decorated them all by herself. Commenting on all kinds of daily trivia and hot events in the way of anti-chicken soup and grounding gas, she is full of gossip skills. In just a few months, the number of followers exceeded 8 million. Her official WeChat account article reading volume on WeChat is 65,438+million+,plus followers in applications such as second shot, beep beep, and beauty shot, the number of fans is definitely over 10 million. What is this concept? Probably only "national husband Wang Sicong" can match it.

After papi sauce obtained120,000 financing, a wave of unbalanced people appeared in the public reaction. "Why can you make so much money by telling a few jokes?" However, capital is not stupid. The industry believes that the valuation of papi sauce exceeds 300 million yuan, and the 5% equity of Xu Xiaoping's 5 million yuan is a discounted friendship price. Xu Xiaoping and Luo Zhenyu, who invested in her, are recognized as smart people. Luo Zhenyu announced that it will cooperate with papi sauce to sell video patch advertisements. Prior to this, papi sauce even rejected Samsung's advertisement of over one million, until the big IP operated by itself was valued at over 100 million. Think about those small Taobao advertisements on Aaron Kwok's girlfriend Weibo. This is the gap between two generations of online celebrities.

Famous students with full spit skills

Internet celebrities were not built in a day, but it doesn't take long. Papi sauce first tested the water on the second shot and the small card show, posted some short videos of mouth-to-mouth spoofs, posted photos of herself imitating Godzilla on Weibo, spoke Northeast dialect with Taiwan Province accent ... and played the role of a beautiful girl who was playful and a little fan. Until last year 10, she used a voice changer to vividly play the image of an eight-woman who loves to spit, which fully meets the interests of netizens in the new era, thus realizing the blowout of IP fans.

Why can papi sauce catch fire? "Some people get bored when they fall in love" is her most popular video, with a total broadcast volume of over 20 million. Tucao Double Eleven Handpicked Festival, hated relatives during the Spring Festival, and works of various tucao women ... Although they are so grounded, papi sauce itself is not a famous student who grew up in the vegetable market. Her real name is Jiang and she was born in 1987. She is from Shanghai. She studied in the director department of the Central Academy of Drama, and is still studying there. When netizens speculated on how to realize her next career, people were not carried away by money at all, showing the sobriety and pragmatism of high IQ schoolmasters. "Now my mind is full of video content and graduation thesis."

The godfather of rock in contemporary life

So do you see the characteristics of network celebrities in the new era? Don't pretend, be true, and love to spit. Yao Ming has a handsome face and big eyelids, but he insists on sitting in a messy bedroom without makeup, laughing and cursing. Papi sauce can be said to firmly grasp the pulse of netizens. And her level of network celebrities, as well as the famous Mi Meng, her crazy article "To Bitch", imagine that it is not contradictory to let papi sauce be interpreted incisively and vividly. Netizens will definitely follow the post, "I am so happy and have spoken my mind."

The smog index is so high and the pressure of life is so great. Who wants to listen to your lecture with a straight face? Who doesn't hate that bitch who lies in the office? Can't say hate, but there is papi sauce! Funny, funny, funny, self-deprecating, and most importantly, it helped me vent my emotions, which is why we opened the papi sauce video at our own expense on the way to work. For this kind of network celebrity, netizens have a wonderful metaphor-"the godfather of rock in contemporary life", which is really appropriate. (Reporter Wang Huichun)