Friends, the most hypocritical word in the mobile phone industry.

Author: Gong Jinhui

As we all know, there can't be only one player in all walks of life, which determines the natural existence of the magical species "Friends". What is a friendly business? Some people understand it as peers, while others regard it as opponents. Both views are correct, and each has its own reasons.

Like other industries, the word "friends" often appears in the mobile phone industry, even more frequently. However, when the top leaders of major mobile phone manufacturers say the word "friends", I really feel very hypocritical, and I can't help but wonder if their conscience will not hurt.

In November 215, Lei Jun, the head of Xiaomi, sharply summarized the changes in the mobile phone industry in the past five years at the red rice Note3 conference. "The past five years have been five years for Xiaomi and five years for the great changes in the mobile phone industry in China. Some people say that the biggest change is the successful transformation of the mobile phone industry into the entertainment industry, which is manifested in endless press conferences, and all the press conferences have the same theme, that is, the glittering five words: Friends are stupid X, and Xiaomi is stupid X first. "

To tell the truth, Lei Jun's summary is very incisive, and more or less tells Xiaomi's helplessness. In my opinion, in the past five years (21-215), while domestic manufacturers have developed collectively, the word "friendly business" has gradually changed, from peers to opponents to enemies, and Xiaomi, who is very eye-catching, has become the first target of public criticism.

On the one hand, the past five years have been the golden age of the rapid popularization of smart phones. It is reasonable to say that all major players have opportunities, and the competition among them is not a zero-sum game. However, some players narrowly think that friendly merchants are a roadblock to seize the market, and their competitive mentality has changed accordingly. The most intuitive manifestation is to confront them at the press conference.

On the other hand, as the saying goes, Xiaomi, as the trendsetter of this wave of smartphone popularization, ranks in the forefront of the industry in terms of overall strength and marketing volume. Other players, whether to prove that their mode is better than Xiaomi or to take the opportunity to touch porcelain and rub the heat of Xiaomi, are used to making a comprehensive comparison with Xiaomi without dead ends. It is a routine action to hang Xiaomi and step on Xiaomi at the press conference.

It is no exaggeration to say that "friend business" is the most hypocritical word in the mobile phone industry, at least I think so. Obviously, I hate my opponent so much that my teeth itch, but I want to show a very elegant appearance when I am interviewed by the media in Weibo. But when the performance is finally revealed, I will show my true colors as soon as I open the press conference, and my true attitude towards friends and businessmen will be exposed.

At the press conference, whenever a friendly business is mentioned, it is inevitable that there will be sour words, either hanging or insinuating, which just confirms the sentence "Friends are stupid X" summarized by Lei Jun at the beginning. The chief culprit that leads to the bad taste of the word "friendly business" is vicious competition. Note that I am not talking about competition, which is inevitable, but vicious competition, which could have been avoided, but often distorted by distorted mentality and gradually evolved into this result.

In fact, in the incremental stage of 21-215, the competition in the mobile phone industry has been very fierce, and in the stock stage of 216-22, the competition is even more fierce. Not only the living space of small and medium-sized players is greatly compressed, but also the head players are fighting to the point of knife and bone. In this case, it is more and more difficult to realize the word "friends". On the contrary, Zhou Hongyi, the head of running all the way 36, has a deep understanding of the word "friends" in the mobile phone industry.

He once bluntly said that 36 mobile phones were killed by friends. "Friends in the mobile phone industry have different definitions. Friends in the mobile phone industry mean killing you, so I quit such a terrible market." 36 entered the mobile phone industry twice, but both ended in failure, especially the second failure was a great blow to Zhou Hongyi. After all, it was ambitious and well-prepared before it entered the high-profile market. After the defeat, it is estimated that there is no courage to enter the market.

I think it's not difficult to correctly understand the meaning of "friendly business" if all major players can keep a correct attitude. First of all, friends are peers, doing the same business with themselves in the same field; Secondly, friends and businessmen are rivals and there is a competitive relationship with each other. However, the understanding of "friends and businessmen" should not be limited to these two points. Friends and businessmen are not only opponents who grab territory, but also teachers or grindstones worthy of appreciation and reference.

In other words, when dealing with friends and businessmen, we should not kill them with a stick, holding a negative view completely, but should treat them rationally, especially face up to their advantages. They have strengths and advantages that they don't have and are worth learning. It is not a good thing that they can promote their progress even if they can't catch up with each other through healthy competition with friends and businessmen.

This means that having a strong friend is not a bad thing, on the contrary, it is a blessing, and we can learn from each other's strengths, just like Lin Dan and Li Zongwei in badminton love each other and kill each other, and the final result is mutual achievement, and both of them are winners.

writing this, I can't help but think of last November when Lei Jun rarely publicly "showed his love" to Huawei. The background was that Xiaomi competed with Huawei at the camera track designated by Huawei. After unremitting efforts and struggling to catch up, it finally tied with Huawei. Xiaomi CC9 Pro and Huawei Mate 3 Pro DXOMARK ranked first in the world.

Lei Jun bluntly said that the slogan "Turn Huawei over" was misunderstood, and it was just a joke. It was not vicious competition with Huawei, but competition and transcendence. It was Xiaomi's greatest luck to have a friend like Huawei.

He said that the more he studies camera technology, the more he thinks Huawei is powerful, but the more he thinks Huawei is powerful, the more Xiaomi has to surpass it. Xiaomi made a 1-megapixel mobile phone to be a camera king, so he took Huawei as a catch-up target. Today, Xiaomi CC 9 Pro Premium Edition finally ranks first in the world with Huawei's most expensive Mate 3 Pro camera in flagship machine.

Lei Jun revealed that Xiaomi has made R&D layout in nine cities around the world in order to do a good job in the camera. He also thanked friends like Huawei for walking hand in hand with Huawei, loving and killing each other, competing with each other, surpassing each other and growing together. "A single flower is not spring, and a hundred flowers bloom in spring. I hope that everyone will support Huawei and also support younger Xiaomi."

In my opinion, Lei Jun's public "love" for Huawei is true. He doesn't agree with the extreme view that "the most unforgettable hatred in the world is friendship". He deliberately emphasizes hanging friends or rubbing them on the ground, but thinks that friendship plays a good role in spurring. Although Xiaomi has won and lost in the competition with Huawei, as long as the two sides maintain normal and healthy competition and learn from each other instead of developing into vicious competition, they can achieve * * * common progress.

In fact, Lei Jun's statement hit home and was thought-provoking. I believe that it is impossible for the top leaders of other manufacturers to understand similar principles, but it is often easier said than done. When the competition comes to a head, it is easy to completely forget the simple and easy-to-understand principles for the sake of their own interests, and they will not hesitate to attack their friends and step on their superiors. Although this move will be criticized by the outside world for eating ugly, they don't seem to care.

In the final analysis, the change of the word "friendly business" is all caused by interests, and all disputes are for the maximization of their own interests. Looking at the mobile phone industry, it is not only the weak who rely on the diss strong to brush their sense of existence, but also the strong who are afraid of each other from time to time. Friends have become the best "weapon" to highlight their sense of superiority. After all, there is no harm without comparison or they are all well set off by friends. The more they are, the more hypocritical they are when they openly talk about friendly businesses.

Perhaps, every player can calmly say that "friends are in a hurry" or pull hatred naked, but he doesn't know that he has become a friend who once hated.