Computer sales skills and rhetoric

About computer sales skills and words

Customers are the best teachers, peers are the best role models, and the market is the best school. Only by taking advantage of others can you be better than others. Below I will introduce to you some articles about computer sales skills and speech. You are welcome to read and refer to them!

Computer sales skills and speech 1

Sales is an important means of current business activities. Nowadays, more and more people are participating in sales activities, and how to do a good job in sales has become a focus of attention. Since sales is a business activity that relies on language to facilitate transactions, mastering some sales skills is essential for successful sales.

In today's era, there are countless salespeople who have been busy for a month and still have no results, so they are forced to find a new unit to work. Is it because they are too stupid? "No", People are not inherently "stupid" or "smart". The important thing is that they do not find a shortcut in sales when communicating with customers. I have been in sales for several years and have gained some experience in the process. *** Share it with my novice friends who love the sales industry.

Tip 1: Make a good opening statement.

I think a good opening statement is half the battle. The information a customer gets in the first minute of a negotiation is generally much more profound than what he gets in the next 10 minutes. Before the opening statement, you can Have a small chat with the customer to create a natural and open atmosphere, but don't chat for too long and waste the time of the visit. An effective way to attract the other party's attention at the beginning is to let the customer know what benefits they can get. Use the opening statement technique The advantage is that it can establish the direction and focus of the dialogue between you and the customer, so that the customer knows that his interests and needs have been considered; let the other party be prepared, and then exchange information to ensure that you and the customer can effectively use time, so that customers and you can synchronize.

Tip 2: Ask questions

In face-to-face sales, the salesperson should arouse the customer's desire to buy in a natural way. This method is to ask questions. By asking questions, we can get the following conclusions: Find out what is going on in the customer's mind; Find out what the customer's real motivation is; Find out what the customer believes?; By asking questions, you have control. right, and direct their attention to get them into the state you want. However, remember that when you ask a question to a customer, you must get some affirmative answers from the customer's mouth such as "yes" and "right". This makes customers feel comfortable.

Tip 3: Praise your customers from time to time.

Carnegie said | "One of the weaknesses of human nature is that we like to be praised by others." Everyone will feel that they have something to brag about. If a salesperson can grasp this psychology of customers and make good use of it, they will be successful. If you approach customers more closely and start selling with praise, you will easily gain customers' favor for you, and your chances of successful sales will be greatly increased.

Of course, praising the other party is not just a kind word. Just a few words of praise will be effective. If the method is improper, it will have the opposite effect. Therefore, the salesperson must be careful when using the method of complimenting. Target, understand the situation, choose the right time, and give the compliment just right. At the same time, your compliments should be sincere, so that customers can feel that your compliments come from the heart. Praise is one of the more important sales skills. Learn it carefully, practice it well, and use this skill well, and you will definitely get more and more orders.

Tip 4: Capture the hearts of customers, one sentence determines success or failure.

In fact, many salespeople have good eloquence, but not many good salespeople can impress customers. The reason is that all salespeople say the same thing, so if you want to be successful, you must be different. , have better eloquence. As a salesperson, if you can grasp the other party's psychology during sales negotiations, you can "win with one word" or "lose with one word."

The so-called victory with one word means that this word reaches the other party's heart, impresses the other party, and achieves one's purpose.

The so-called failure with one word means that if your words do not reach people's hearts and they don't like to hear them, then your words will be in vain. For sales, seizing the customer's heart is a powerful tool to persuade the customer and a guarantee to seize the initiative. Only by seizing the customer's heart can the customer be guided step by step, follow the temptation, stimulate the customer's desire to buy, and make them have this desire. The emotional impulse of a product prompts and guides customers to take purchasing action.

Tip five, don’t say negative things.

The positivity and negativity of words, or affirmation and negativity, is another important aspect that must be paid attention to when speaking. Under normal circumstances, who will listen to those words that are toneless, gray, and cold? Will be depressed. Just as it is difficult to be in a good mood in misty weather, it is difficult to expect a positive response from customers when faced with such a topic. Excellent salespeople are usually cheerful and often smile, making people feel very comfortable. Their words are often positive and full of energy.

Tip 6: Think of your customers and speak from their perspective.

Looking at the current situation, how many salespeople are busy all day long, but never achieve anything at all. Why? Because they are only thinking about their own needs, and do not imagine the customers and their anger. If they need to buy anything, they will go to the streets to buy it themselves. On the contrary, if the salesperson can understand that their service is to help people solve their problems, in this case, people will of course pay for his stuff. Everyone needs to satisfy their own needs to understand others, so that they can be appreciated by others and gain their kindness and welcome.

Tip 7: Expressions are silent language.

Expression is the external expression of a person’s inner spirit. It is revealed naturally and is not pretended. It is impossible for anyone to pretend to have a touching expression. If you want to sell yourself, you must have Sincere attitude, with a sincere attitude, you will have a natural and moving expression, which will infect customers.

When non-verbal actions conflict with spoken content, non-verbal behavior is far more influential than words. In other words, contact, posture, gestures and face are far more important than words and determine the transmission of information. feeling. Therefore, you must be consistent with your words and deeds in front of customers. Therefore, when you communicate with customers, if you want to quickly establish an rapport with them, you must understand that speech and body language are important factors in establishing rapport.

Tip 8: Avoid disputes with customers.

Anyone in sales has heard a mantra: "The customer is always right." Because when a dispute occurs, it will make the customer feel unhappy, and then he will never want to buy the product you introduce. The purpose of a salesperson is to sell goods rather than to show off his or her knowledge or talents. Therefore, a salesperson must be humble and courteous and always act as a consultant to customers. If he wants to successfully achieve the purpose of selling goods, he must first establish good interpersonal relationships with customers. When it comes to relationships, don’t be arrogant and don’t immediately refute when a customer says something wrong. You must know that what you are selling is a product, and the people you are facing are the ones who are likely to accept your product.

So, he is your God. If you think about it carefully, what will be the benefit if you offend God? So no matter what the occasion, the customer must be respected throughout the entire process without Criticism should be used to destroy his image. If you must offer a different point of view or correct someone else's words, do your best to speak as appropriately as possible, and focus on being right to the issue and not the person.

Tip 9: Use other people’s words to speak your own words.

It is obviously very far-fetched to let the other person know that you are a friend of his friend or a relative of a relative, but ordinary people will not refute a friend's reputation and will not let you be rejected. Especially the first meeting with the other party is particularly important. However, you cannot take all the information provided by a third party as a matter of fact. You must make choices based on your needs, cooperate with your own on-the-spot observation, and apply it flexibly through personal experience.

At the same time, it is very important to clearly understand the relationship between this third party and the person being entrusted, otherwise, the effect may be counterproductive. "Putting my innermost thoughts through words" is a shortcut to sales.

Tip 10: Listen more and speak less.

When God created human beings, why did he give Human beings have one mouth and two ears. The purpose is to allow us to listen more and talk less when selling. Salespeople should be aware of the principle of "speak three times and listen seven times." When talking, you must pay attention to what the customer says. Only by understanding what the customer says can you say what the customer wants to hear and be able to speak. The purpose of speaking is to understand the other person's mind. If you let the other person speak, you will be able to capture the other person's mind. The words are just an introduction. As long as you elicit the other party's inner needs, you can persuade the other party in a targeted manner.

Correctly understand the importance of sales skills in sales and do not hesitate to practice them consistently. Everyone who is determined to make a difference in the sales world must do it seriously. It can make you an excellent salesperson. Computer Sales Skills and Speech 2

Computer Sales Skills and Speech 1

First of all, we have to write our own sales speech. What we want to sell is computers, and the writing of sales speech is centered around computers, including computers. Configuration, performance, brand positioning and market vision, etc., this is our winning weapon and a key part of sales.

Computer Sales Skills and Speech II

Complete sales. Speaking skills, next we need to practice our sales skills. If you are selling by phone, you must pay attention to your sales tone and pronunciation. This is very important. It must be gentle but also powerful, and you must adjust yourself based on the other party's reaction.

Computer Sales Skills and Speech 3

If you are selling computers in a store, what you need is to understand the psychology of people who come to buy computers. There are two or three people coming at the same time. It is very important to convince the one who wants to buy, and even more importantly, the one who wants to pay. So the sales skills also include a little knowledge of psychology.

Computer sales skills and. Word Skills 4

Computer sales skills and words also need to be matched with our observation and action capabilities. Many people will first recognize you as a person before they will recognize the computer you sell, so sales The skills also include how to be a good person. Only by being a good person can you get more sales.

Computer sales skills and speech skills 5

Computer sales skills are also important. It depends on the situation, and we need to prepare several sets of words. For people of different levels, people of different ages, and people with different needs, we need to have different response plans. We need to know what we are selling. Whether it is a computer or a service, software or something else, you must know the purpose and meaning behind your actions. Computer Sales Skills and Words 3

How will a good shopping guide welcome you?

Many shopping guides say the wrong thing the first thing they say when a customer comes in! The first thing a general shopping guide says when seeing a customer is: "Hello, welcome to visit!" In fact, this sentence is wrong! More people said the second sentence wrong! "What do you want to order?" Wrong "Can I help you?" Wrong "Sir, please take a look!" Wrong "What price do you want to see?" Wrong "Can I spare a few minutes of your time?" Wrong "What can I do for you?" Wrong "If you like it, you can take a look!" Wrong These are several common sayings, but they are all wrong. You are wrong at the beginning. A good start is a success. Half, then the wrong failure is also half the failure.

We can think about it, how will customers answer you when they hear these words? Basically, one sentence can get you done, that is: "Okay, let me take a look!" How about that? Sounds familiar!

How do you answer the call? Many shopping guides said: “Okay, you take a look first, and you can call me anytime if you need anything.

"Then the customer looked around and went out! If he wants to see him again, he doesn't know when we will meet again. A piece of clothing may take one or two years, a TV may take eight years, and a refrigerator may take ten years. If you sell As for the urn, you will probably never see it again in this life!

If the sale does not occur at your place, but at someone else’s house, then you have lost an opportunity to make money, and it may be your child’s. Clothes become other people’s children’s clothes, and your child’s school bag becomes other people’s child’s school bag.

The reality is so cruel!

So a good opening line is to keep the customer. The first condition! Choose your opening statement to make your customers stay.

Usually the first sentence is: "Hello, welcome to the XXX counter! "Speak out your brand, because the customer may be browsing in the mall. There may be many stores on the roadside. He just comes in to take a look and may not know your brand. At this time, you have to tell the customer that your brand Brand! Another reason is that you have to do an advertisement in front of the customer, and the effect of this kind of advertisement is many times stronger than that on TV and print, because you are really telling him! Maybe he won’t buy it today, but when he wants to buy it, there will be a faint voice in his ear: “XXX counter! " will think of you. The second sentence is to attract the customer and make him stay! How can we attract him? That is to give him a reason to stay! When a girl marries a boy, she must also have A reason, even if the reason is far-fetched! "Marry me!" I'll give you 20 million! "This is a reason! The second sentence usually goes like this: 1. "This is our new model! "People like to look at new things, such as a new daughter-in-law! This is human nature, but this new one is not highlighted, so we use an image to highlight the new model, because now there are too many new-style counters! Why? To highlight the new style, we will talk about this in detail later when it comes to composition! The second statement: "We are doing XXX activities here! "Use activities to attract customers, but don't say: "We are having activities here! "Because now every store is organizing activities, and there are too many activities! Customers have become numb! This requires us to tell the content of the activities: "We are organizing an activity to buy enough 3,000 yuan to go to the Maldives! "In this way, customers will be interested! They will listen to you carefully! The third statement: uniqueness, the fourth statement: creating a hot-selling atmosphere, the fifth statement: time limit, etc.! I won't explain them one by one here. Friends, you can organize your own language! Remember: practice a statement and blurt it out

In fact, there are only seven stages of customer psychology after my analysis, as long as we solve each stage. , no problem, it’s the same no matter what you sell, I want to say it again: selling computers is no different from selling popsicles! What do you say in the third sentence? Many shopping guides, including mine, also said this: "Hello, Welcome to XX counter! We are planning a trip to the Maldives for over 3,000 people.

Immediately the third sentence changed to: "Would you like to know more?" "Can I introduce it to you?" "This is wrong language! You ask the customer like this, and the customer's answer returns to the original point, "Let me take a look first!" "I don't want to!" cannot! "They were all rejected by customers! I usually call this kind of shopping guide superfluous politeness! Originally, people have been attracted, but you have given customers new choices! You have given customers a chance to refuse! A man was arrested on the bus A girl was slapped twice. When someone asked him why he was slapped, he said: "I saw that the zipper on her back was not zipped, so I zipped it up for her. She turned around and slapped me. She slapped me. I I thought she liked it unzipped, but then I pulled the zipper down her back! Who knew she gave me a slap in the face! "The mistake this man made was unnecessary politeness! So in the third sentence, he directly introduced the product! Say this: "Let me help you introduce it! "Pull him over directly, don't ask the customer if he is willing or not! Don't ask the customer if he can introduce you! Since he has been attracted to you, he just wants to understand. If you ask, he will wake up and it will be in trouble!

Summary: A good salesperson will tell you who they are, what activities they are currently doing, and will introduce the product directly to you as soon as possible.

Second, if you say it is too expensive, how will the salesperson deal with you?

“Customers said it was too expensive! How do we answer and resolve it! "Customers often say one thing when they come in and look at something: "How much does this cost?" "We said: "888." "It's too expensive! "Many salesmen will say this: "This is the price set by the boss, and there is nothing I can do about it! Customer: "Apply to your boss!" "Betray the boss! Do you dare to fight? Even if you dare to fight, what will the boss think of you!" This is already the price we have discounted! "It means you still think it's expensive after a discount! In fact, you're dead for saying that, because he still thinks it's expensive after a discount! "Sir, let me make it cheaper for you! "I also see this kind of shopping guide. Anyone can sell cheap goods. Even if you have a discount, the customer will ask you for another discount! When the customer says it is too expensive, you can't say anything above, especially "Sir, I Let’s make it cheaper for you! "Because the customer didn't ask you to make it cheaper, so you took the initiative to make it cheaper! The customer said it was too expensive! He didn't ask you to make it cheaper? So you can't take the initiative to make it cheaper! So when the customer says it's too expensive, we have to What we do is tell customers why it’s so expensive! How to tell them? But many people don’t know how to talk about products, and many people will say: “We are worth the money!” You get what you pay for! "It's very general, or it just talks about quality! In fact, when talking about products, we need to talk about them comprehensively. A product consists of many things: quality, price, material, service, promotion, function, style, shopping guide, and even the location of the store. (If you have any problems nearby, you can come directly to the store to solve them). When we talk about products, we will explain them from these aspects! We cannot just talk about product quality! Traditional F and A can also be used, features, characteristics, and advantages. Benefits, etc., I don’t understand this very well, please forgive me! After finishing talking, the customer will immediately say: “Can you make it cheaper? ”

Summary: If you say it is too expensive, a good salesperson will explain to you in detail why the product is expensive and will not take the initiative to give you a discount.

3. If you ask for a cheaper price, how will the merchant respond to you?

"Can you make it cheaper?" First of all, we cannot say: "No!" A strong refusal will make customers have a strong dislike for you! A boy chases a girl: "Shall we have dinner together tonight?" "No!" "Shall we watch a movie together?" "No!" "Shall we go for a walk together?" "No!" As long as girls reject boys like this, one day they will Children will get a sentence: "Do you think you are the only woman in the world?" So when encountering this kind of problem, we have to avoid the customer's question and don't answer it directly, because as soon as we enter into price negotiation, we will compare Passive, because the money is in the hands of the customer! And our advantage is the product, we know the product better than our customers! Any customer will negotiate the price when they come to buy something. You have to be mentally prepared for this, don’t be afraid! Do you usually buy things without making counter-offers? I will definitely pay it back, even if I say it casually, because I feel like I will be taken advantage of if I don’t counter-offer! He must have been ripped off! But there are also times when you can’t make a bargain, and sometimes you decide not to buy it, but you regret it halfway through, so you turn back, only to find that the item is sold out! I feel regretful all the time! Therefore, it is normal for customers to counter-offer. We should avoid the price first and let the product attract them without getting too entangled in the price! As long as the item is worth the money, don’t worry if he doesn’t buy it! Of course, don’t be too proud in front of your customers! So how do you answer customers? Say, "Can you make it cheaper?" If you are selling apples, don't answer him directly, ask him: "How much do you want?" Then he will have an idea: I want more, he It’s much cheaper! If you are not selling apples but buying apples, how do you answer: "How much do you want?" You should not directly answer how much you want, but instead ask him: "How much cheaper can you get?" At this time, the apple seller It’s time to think: I want it much cheaper, and he wants much more. You have seized the initiative again! What if you sell clothes? "Can it be cheaper?" You reply: "Put it on first and see if it fits. If it doesn't fit, you won't buy it no matter how cheap it is." Let him try it on! "Look at the quality first. If the quality is not good, you definitely won't buy it." "Look at it first to see if you like it. If you don't like it, you definitely won't buy it." Let's talk about the price and then talk about the product. Most customers will ask when they walk in: "How much is this?" "1888." "Cheaper!" Many customers don't even finish looking at the products, but only take a general look. Before the customer likes it, you will definitely suffer losses when negotiating the price! Introduce products and make customers excited! If you read the product and like it, how can you negotiate the price?

The first technique is the commonly used periodic decomposition method! "Miss, a piece of clothing sells for 720 yuan. It can be worn for two years. It only costs two yuan a day. It is very affordable!" "Miss, such a beautiful bag sells for 380 yuan. It can be worn for one or two years and only costs one day. It’s worth a few cents!” This is the most commonly used one. Here’s a trick that’s not commonly used! Replace “less” with “more”! What does it mean? We often hear this sentence: "If you buy less clothes, you will come here." "Smoking two packs of cigarettes less and you will come here!" "Stop playing mahjong and shooting two cannons and you will come here." "If you don't put on makeup twice, you will come here. Come here.” This is what we often hear or say, but it is very wrong! Because it reminded him of pain! A smoker feels uncomfortable if he loses one cigarette, let alone two packs! What I hate the most when playing mahjong is setting off the cannons, let alone firing two more cannons. It is not feasible for a girl to put on makeup twice less. She would rather stay at home and not go out than go out without makeup! All this makes them feel very painful. Then we turn these pains into happiness! Say this: "Just pretend you smoked two more packs of cigarettes." "Just pretend you won two more games of mahjong." "Just pretend you went to the beauty salon two more times." And so on. Let him think of happiness. Smokers should be happy if they smoke more, and beauties should be happy if they go to beauty salons more often. The more money you win, the happier you may be! In this way we avoid pain and yearn for happiness. He was thinking of happiness when you said it! When you are in a happy mood, it will not be so difficult to sell.

Summary: A great sales meeting is already very cheap if you express it from the side. Substitute other concepts to make you feel "really cheap". ;