Fuli Zong and Wang Sicong: Successful returnees, but not qualified successors.

On February 9, 65438, Wahaha Group announced that Fuli Zong was appointed as the vice chairman and general manager of the group to fully manage the daily operation of the enterprise;

Almost at the same time, it was reported on the Internet that after the bankruptcy of "Panda Mutual Entertainment" under Wang Sicong's name, 60 million creditor's rights were publicly auctioned online, with the starting price of only 6.5438+million, and no one responded for the time being.

Fuli Zong, Wang Sicong and the second generation in China are two representative figures. Their father is getting older and older. Zong is 76 years old and Wang Jianlin is 67 years old. The problem of inheritance is becoming more and more urgent. But are they ready?

Among many successors, Wang Sicong and Fuli Zong stand out. Wanda of the former is one of the largest real estate companies in China, while Wahaha of the latter is the strongest beverage brand in China.

My parents have made the enterprise the first in the industry, and the upward space is narrow after taking over, so it is good to maintain the status quo. Once an enterprise is in trouble, it will be labeled as a "black sheep".

The data shows that less than 30% of the global enterprises that choose their children as successors can survive, only 10% will be passed on to the next generation, and 5% will be passed on to the third generation.

For Wang Sicong and Fuli Zong, money is not a problem, but fame is the key. In other words, "rich second generation" is easy to do, but it is difficult for entrepreneurs to do it.

Fuli Zong and Wang Sicong have a lot in common in their identities: they were both born in 1980s, their businesses were household names (Wanda, Wahaha), and their fathers were the richest men. The two key people are returnees, and the experience of studying abroad has a great influence. "International norms" are deeply flowing in their blood.

Fuli Zong went abroad to study at the age of 14. He is too young. He has been abroad for eight years, and his values are closer to the west. At the age of 22, she returned to China to join Wahaha. Her management philosophy is completely different from that of her father, Zong Houqing.

For employees who can't finish the plan on time, they are directly fired "across the board" with foreign thinking, while Zong advocates retaining them: "Just transfer them to other departments, why should you fire people?"

For example, on the spokesperson Wang Leehom, Fuli Zong felt that Wang Leehom was no longer popular, and wanted to change him, find a traffic niche, and rebuild Wahaha's young brand image.

It is normal for a brand to change spokespersons. Zong Houqing, who is concerned about his old love, is puzzled: Wang Leehom and Wahaha have cooperated for more than ten years, and his endorsement fee has not increased in the most popular years. Is it a bit unreasonable to abandon it now?

China is an individual society, and on some occasions, human feelings are more useful than money. Entrepreneurs of the older generation know this well. If an enterprise wants to be big, it is not enough to have money, but also to manage all aspects of the relationship.

In the west, business belongs to business and relationship belongs to relationship, so we can't confuse the two. As a result, there was a "funny" scene in Wahaha: the front foot fired a person, and the back foot invited him back and stayed with him to work. But there is no contradiction between father and daughter, only different ideas.

The same problem lies with Wang Sicong. According to Wang Jianlin, "he has a sense of superiority in IQ." Wang Sicong thinks highly of himself and dares to say what others dare not say. As soon as he returned to China, he exposed Wang Xiaofei's background and said that he was a fake rich second generation-it turned out that the rich second generation circle also had a contempt chain. Such direct temper is worse than Fuli Zong's.

Wang Sicong has a clear understanding of succession: Wanda's stall is not easy to take over. First, I don't know much about real estate, and my interest is not in real estate;

Second, it is not good to be called a "black sheep" by the media; Third, most western enterprises adopt the manager model, so that people can give full play to their talents and become the shopkeeper of cutting in the future.

Wang Sicong has a high IQ and can see clearly that the successor of the rich second generation is not good. Under the banner of starting a business, I asked my father for 500 million yuan and hid from Wanda.

From Wang Sicong's fantastic remarks, it is not difficult to see that he does have a sense of "intellectual superiority" and feels that others are not as thorough as him. Frank expression is the same as westerners' thinking, and it is completely different from Wang Jianli's image of "good old man"

Compare the development of Fuli Zong and Wang Sicong in their respective industries.

Fuli Zong followed the rules, starting from front-line production management, managing a beverage factory, and then managing brand strategy and vice chairman. After 15 years of tempering, he has the conditions to take over.

Some people criticized Fuli Zong, saying that during her time in charge of Wahaha, Wahaha did not develop greatly and gradually degenerated into mediocrity.

This kind of criticism is inevitably suspected of finding fault with an egg. Wahaha's great development was in the 90' s when things were scarce. There are thousands of kinds of drinks on the market now. In the face of such fierce competition, it is not easy for Wahaha to maintain revenue.

Just like Ali, Ali is now in full swing because he is standing on the tuyere, and when he comes, heaven and earth cooperate, not sending heroes for free. After 20 years, Ali will be mediocre if he can't keep up with the next trend. Is it difficult to fight or defend our country? Different people have different opinions.

Wang Sicong started a business of 500 million yuan, with a starting point higher than anyone else. We have invested heavily in Panda Live and Banana Project, two companies related to e-sports. As a result, the panda went bankrupt and the banana lost money. Wang Sicong has almost become an "old lai", limiting high consumption.

I can't help thinking that when Wang Sicong first invested in pandas and bananas, the online self-media "Rainbow Fart" said that in just three years, his assets had risen from 500 million to 500 million, and he was really a business genius. If Wang Sicong really has $5 billion, why can't it repay tens of millions of debts?

It can be inferred that Wang Sicong's investment was hardly successful, at least it didn't make a lot of money. There is a joke on the Internet that Wang Jianlin gave Wang Sicong 500 million yuan, which became 5 billion yuan in three years, with an increase of 10 times.

My mother gave me two yuan and I bought a pair of gloves. Moving bricks on the construction site earned 200 yuan a day, 100 times.

In terms of return on investment, brick movers are much better than Wang Sicong. On the surface, it is a joke, and it makes sense to think about it carefully. But the person who wrote this paragraph did not distinguish between "labor income" and "capital income".

Wang Sicong, such a high starting point, has worked for so many years and has not made any money. It's really embarrassing.

Private enterprises in China ask professional managers to take over, which is a bit difficult for the older generation of entrepreneurs to accept. Cao said to him, "It is only natural that my son is gone." Don't be afraid of bankruptcy, but also pass on the business to your son.

Chen Tianqiao, another reclusive richest man, said more thoroughly: "I don't think there is anything wrong with the family business. There is no suspicion between relatives, and the work efficiency is high. Son of Softbank appreciates my point of view. "

In the absence of a credit system in China, it is emotionally unacceptable for Lao Lai to entrust the enterprise to outsiders rashly. Regardless of whether the child has the ability or not, it is more reasonable to entrust the enterprise to him, and it is more reasonable to lose it in your own hands than in the hands of outsiders.

Comprehensive experience shows that it is more in line with China's national conditions to pass on enterprises to children.

Author: You An Jiang Zuo