English composition advertising format

Advertising title is the core of advertising language, the most important part of advertising manuscript and the soul of advertising. The success of advertising variants largely determines the failure of the whole advertising draft. Therefore, the change of English headlines should have its own unique forms of expression, attractive, and can attract readers' attention and guide them to read advertising texts.

1. Highlight the theme. The advertising title is a high generalization of the advertising text, and the summarized advertising theme and information must be clear and concentrated. When people see the headline, they can understand what the advertiser wants to say.

2. It's easy to understand. Don't use difficult words in advertising headlines, but be easy to understand.

3. Novel and unique, short and powerful. To choose a title that can provide people with the latest information, the language must be concise and not too long.

Advertising text refers to the language part that plays a major role in advertising copy. Its main function is to explain or explain the advertising theme and introduce the advertising information in the advertising title in detail. The main function of advertising headlines is to attract "eyeballs", the number of words should not be too many, and the expression of commodity information is often point-to-point, so the text needs to further expand and explain the related contents involved in the headlines.

1. Authentic. The information provided by advertisements is authentic, which is the common requirement of consumers and can also provide convenience for people's lives. Advertising is at the intersection of science and art, it should first express the quality and function of goods strictly and accurately based on facts, and then take artistic expression as a means to gain consumer identity.

2. Highlight the key points. The emphasis in the advertisement is the most important "selling point" of the product. Advertising copy should be carefully prepared. Before writing, it is necessary to analyze the characteristics of products or services, consumers' psychology and needs, and market conditions in detail, so as to grasp the focus of appeal.

3. Very charming. Advertisements should be as novel and unique as possible to convey the latest information to readers. Also pay attention to sincerity, so as to impress people.