Internet celebrity anchor Wei Ya has a strong lineup for her party. Is her career at its peak now?

Now is of course her peak period, but she has slowly started to decline. After all, live streaming is a trap. Of course, this is not to say that Wei Ya is cheating everyone, just watching the live broadcast to buy. Things are as addictive as online shopping. This is what I mean by a trap.

And more importantly, after-sales is very troublesome. Online live streaming and sales are all one-time, and there is no after-sales at all. Unless you buy sugar-watered bird's nests, of course you can report it.

First, Weiya is now in its peak period

Now Weiya is said to be in its peak period, but in fact it can also be said to be on the decline, because some people watch live broadcasts to buy goods It's just out of curiosity. The anchor holds a product in front of the camera and starts to introduce it. You feel curious and then buy it. Although you know what the product looks like, you can't see reviews or more products like shopping platforms. Details, so for you, after receiving the goods, it is like receiving a blind box.

Basically, people who buy things in the live broadcast room do so out of curiosity, but if curiosity disappears as soon as it disappears, the performance of Internet celebrity anchors will not improve and will soon decline.

Second, are there people around you who often buy goods in the live broadcast room?

You can look around you. Are there people who often buy goods in the live broadcast room? Absolutely not, there are very few, so these anchors seem to make money, but in fact they are not that profitable, but more about earning traffic. Maybe you don’t know, selling live broadcasts is the main business, but the side business is to earn traffic. It still makes money, so once the company behind it is up and running, it will spend money to hire those celebrities to support Wei Ya.

It is basically impossible to make money by selling goods. Who would turn on their mobile phone at eight o'clock every night to see what goods you are selling? Those are only people who are sick and can't live like that, and these goods are basically sold to people who don't have much money. Who among the rich would go to the live broadcast room to buy goods? It's a joke.

Of course, you can also say that that so-and-so is the very famous one who buys things in the live broadcast room! Let me tell you, that is advertising behavior, so although Viya is at its peak now, it will soon go downhill.