How to effectively improve wedding planning capabilities

Wedding planning (the many years of wedding planning experience of wedding planners) in the modern era can basically be divided into two types: large planning and small planning.

The former covers a long time span. Packaging and operation start from the early stage of the wedding. From the model and quantity of the wedding fleet to the driving route, the selection of wedding candy and wedding wine, everything will be meticulous and organized. arrangement.

The latter only designs the plot, overall layout, lighting and stage beauty of the wedding scene, etc. This is what we call on-site planning.

From a literal point of view, small planning seems to be included in big planning. In fact, this is not the case. The so-called peripheral planning has a certain degree of fixity, that is, patterning. What really plays a core role in a wedding should be the small planning of the simple wedding ceremony process.

As the whole society pays more and more attention to weddings, wedding forms have made great progress, and all kinds of weddings have also been enriched with various types of planning, making them more beautiful. This cannot but be said to be Wedding planning makes a huge difference. Ever since. Planning, which was supposed to be the entry point for weddings, has become a fig leaf for wedding negotiations. More people are selling Beijing’s artificial meat while hanging Shandong sheep heads. So what is wedding planning really? How to improve your wedding planning skills? The author summarizes the following points;

1. The real wedding planning is based on the high-definition life picture of the prospective couple (what exactly does wedding planning plan for the couple?), and uses their emotional line as the main line Put together the scattered storylines, and then summarize comprehensive information from all walks of life. Effectively arrange on-site stage art, lighting and sound, photography and videography, etc. Create a "comic book" tailored for them.

2. Talk about improving the level of wedding planning. The author summarizes three things to avoid and three things to overcome. Three reinforcements.

Three, three, don’t; don’t be preconceived. Don't take the easy route. Don't be opportunistic.

Three overcome; overcome the prestige. Overcome sitting in a well and looking at the sky. Overcome mechanical imitation.

Three strengthening; strengthening integration. Strengthen word choice and sentence making. Strengthen the innovation of ideas.

1. Don’t have preconceived ideas; the newlyweds-to-be are mostly laymen when it comes to weddings, so don’t do it when the newlyweds-to-be have just entered the door and their buttocks haven’t been warmed up yet. Before I could express my thoughts, I had already knocked down seven or eight ideas. There were only two consequences of doing so. One was that the smart person left after saying a few words. The second type is that the newlyweds sign the contract in a daze, while the wedding company does the wedding carelessly. Remember, you must position yourself correctly and learn to listen. After all, the wedding is the wedding of the couple.

2. Don’t be familiar with things; it usually happens to planners with extremely inertial thinking. When a client comes, they just tell them their age, hotel, occupation, and hobbies. We immediately thought of similar weddings we had done before, so we led the client by the nose and returned to the familiar track. As everyone knows, although the weddings are roughly the same, each couple's love story is different. Coping with cats and gourds not only delays the wedding event of the couple. It also ruined my brain.

3. Don’t be opportunistic; as a wedding planner, when listening carefully to the customer’s words, don’t take chances and take advantage of the customer’s verbal loopholes. You must consider the problem from the customer’s side, promptly remind and supplement. . To avoid mistakes.

1. Overcome the overestimation; the overestimation mentioned here means that during the wedding planning process, the priorities in the wedding are unclear, blindly increasing efforts in the secondary links, and ignoring the part that should be the highlight. This kind of thing usually happens at the opening, where a large number of people and things are gathered to perform, thinking that they have caught the audience's attention, but in fact they are not. As a planner, you must know what artistic conception this wedding wants to express, where its shining point is, and what techniques to use to express it.

2. Overcome the temptation to sit in a well and look at the sky; this is easy to understand. In today’s wedding planning team, there do exist such people. These people are usually hosts and planners. Due to age or other reasons, The reason is that they are unwilling to come out and take a look, holding three or four sets of notebooks in their arms. The belt becomes wider and wider, and I will never regret it. We encourage planners not to always fix themselves in a relatively small space. A person's thinking is always limited. There are stones in the mountain that can be used to attack jade. Listen more, watch more and learn more. This is the right way.

3. Overcome copying by rote; since the wedding procedures are similar, not every wedding may have new ideas, but this does not mean that the planning can be copied. Maybe there will be a joke at B's wedding. In the past few years, the author has seen many jokes made due to mechanical application. (Talk about the steps and processes of wedding planning and some suggestions)

1. Strengthen integration; when planning, everyone usually relies on external forces and uses some successful cases of others. This is understandable, but when planning, After passing it, you need to reflect several times on where the same method can be used, how to expand its scope, and how to discover its new ideas. In other words, it is to crush it, steam it, digest it, and sublimate it. . Only in this way can we trade less for more and gain greater development space.

2. Strengthen the wording and sentence making; why we advocate the host to plan, that is because planning is actually a job of wording and sentence making. The planner can conceive ingenious scenes and fresh links, but it is difficult to find them. To find the right vocabulary to express it, today's weddings tend to be colloquial, catchy, and easy-to-understand articles are the direction of development. This requires the planner to have some skills as a host. Before writing the copy, he must first read it and feel whether it is as perfect as imagined.

3. Strengthen the innovation of ideas; looking at today’s weddings, there are many different styles and names. But most of them are just changing the soup without changing the medicine. As far as the reason is concerned, it can be attributed to the fact that wedding planners are still bound by the inherent wedding format and cannot liberate their ideas. As a wedding planner in the new era, you should look beyond the wedding to planning. Only then will you realize how wide the world is and how varied weddings are. So everything in the world is for my use, and the wedding is different every day.