Why is Lan Xiang being teased?

“When they first made their relationship public in 2000, Faye Wong was 31 years old and Nicholas Tse was 20 years old. Faye Wong was 1.55 times older than Nicholas Tse. Fast forward to 2014, and now they have reunited. Faye Wong is 45 years old and Nicholas Tse is 34. Years old, Faye Wong's age is 1.32 times that of Nicholas Tse. Now here comes the question: First, find the time series convergence function of the age multiple of the two people and the calendar year. Second, this incident has left a big psychological shadow on Cecilia Cheung and Li Yapeng. What is the shadow area? Third, if an excavator is used to fill the shadow area, which excavator technology is better? "

This post became popular, and it is not difficult to imagine the reason: it has the fashionable gimmick of Feng Fei Lian. , there are technical jokes like "Your QED can't solve the loneliness of my light quantum"... and the most critical breaking point is the sentence at the end, "Which company has the best excavator technology?"

Seeing this familiar question, I believe many people have involuntarily said: Shandong, China is looking for Lan Xiang!

Lanxiang, also known as "Bruflei" or "Buluxiete", its full name is Shandong Lanxiang Advanced Technical School. Although it is a technical school, its popularity is very rare among domestic schools and can even beat Tsinghua University and Peking University. Although the famous northern school "NewEast" is as famous as it in the world, it is at best an analogy of "Murong in the south and Qiaofeng in the north". It is called the "Gemini" technical school, but its strength is not on the same level. .

Lan Xiang’s popularity lies in the fact that it has become the basis for jokesters to dig out their cocoons. "Which excavator company is the best? Look for Lan Xiang from Shandong, China." This is the standard ending for many stories that turn into jokes. No matter whether the story is romantic, fantasy, or scary, adding this sentence at the end can create a comedic effect in the jumps and flips of the plot. The detonating effect of the word "Lan Xiang" on public opinion can eventually be converted into the spread of the joke.

Recently, a lot of news about Lan Xiang has made him even more famous. The flames of "The vice-principal led hundreds of people across the province to fight with the principal's father-in-law" hit the stick of "Lan Xiang" and quickly exploded in the public opinion field. For a while, "What's better about fighting? Don't look at the advertisements to find Lan Xiang" and so on. The teasing poured in. Subsequently, news such as "Lan Xiang's principal Rong Lanxiang was reported to have three ID cards" and "Rong Lanxiang's wife claimed that he had been domestically abused for 20 years" added fuel to the fire, causing Lan Xiang to be intensively exposed in a short period of time, and Become the object of ridicule to the whole people.

Yes, Lanxiang is very popular, but its popularity did not start today. This also makes many people wonder: Why is Lan Xiang so popular?

Why is Lan Xiang so popular?

1. Simple and crude advertising slogan.

Some people attribute it to its advertising slogan that has not changed in 24 years - "Which excavator company is better? Look for Lanxiang from Shandong, China." It is powerful, sonorous in tone, and most importantly, simple and crude. Under the bombardment of its advertisements, when many people hear these words now, they will naturally think of the scene of Tang Guoqiang giving a thumbs up. This is just like after listening to the divine song "Little Apple" too much, when you hear "You are mine...", you will instinctively continue with "Little Apple, little apple". Although NewEast's "Marry a New Oriental chef if you meet him" is something he has learned, his aura is still inferior.

2. "Strong strength".

Some people attribute it to Lanxiang’s strong strength: Lanxiang is the first vocational school in the country to win a well-known trademark; it is the first to implement the "moving the factory into the school" teaching model; the first to independently write "zero distance" "Employment Integration" teaching materials... This can certainly be called niubility, but hanging a "first-class" and "famous brand" around your neck to show off may not necessarily be popular. Besides, some advanced models and successful experiences are also just trumped up. Just like the "film stickers" prefer to describe themselves as "linear treatment of polymer compounds on the surface of intelligent high-end digital communication equipment", they are just trying to bluff people. .

3. Enjoy the dividends of the period of severe shortage of professional and technical talents.

Some people say that Lanxiang became famous because it happened at the right time - China was just at a time when the development of universities and vocational schools was uneven, resulting in a shortage of professional and technical talents. As a "Huangpu" in the training industry Lan Xiang of "Military Academy" acted as a pioneer to fill the vacancies and enjoyed the talent dividend.

4. Free advertising in the New York Times.

It should be said that these are important reasons for Lanxiang to "fly", but if he only relies on celebrities to appear in advertisements or show off his "strength" muscles, then Lanxiang may be like the Northern Automobile Repair School and Ji Gong. Mountain martial arts schools and others are still at the same level and it is difficult to stand out.

Lan Xiang was finally able to "stand out" thanks to free advertising from the New York Times - in 2009, American companies such as Google were exposed to hacker attacks. At that time, the New York Times wrote an article stating that the hacker attack was related to the Lanxiang Technical School in Jinan, Shandong, China. The article also deliberately emphasized its "military" background, saying that it was established with the support of the military and so on.

Being "hacked" by foreign media made Lan Xiang famous and also gave him a layer of mystery. Since then, various jokes have been deduced from this, such as "Lan Xiang has eight majors: CNC, which is actually Gundam control major; chef, which is actually chemical weapons manufacturing and defense... welding, which is the design of laser weapons and high-energy particle weapons; radio , Magneto-Electro-Acoustic-Light Wave Detection and Early Warning System; Computer, no explanation”... Although Lan Xiang categorically denied the hacker’s accusations, network experts also said that stealing third-party IP addresses is a common method used by hackers, and there are many professional hackers. IP addresses will not be registered at the station; although Lan Xiang ended training cooperation with the local army as early as 1997, rumors still continue to grow based on the Zhengyu joke.

The sense of mystery is meant to arouse people’s interest in snooping. Because of this, the martial arts anecdotes about the sweeping monk with a negative sense of existence in "Dragon" who turned into a master in the martial arts in minutes can arouse people's excitement. Lan Xiang, who has the aura of a local cannon, also has this potential in the eyes of the public. Under the exaggeration of rumors such as "military background" and "cradle of hackers", excavators and truck cranes with a strong mountain gun feel are as tall as aircraft carriers.

Grassroots become winners in life, diaosi marries Bai Fumei, this type of counterattack plot has always had a huge market. Lan Xiang seems to have all these factors in place: he is from a humble background and has an unattractive appearance, but he possesses world-class martial arts skills, but he just "hides his merits and fame". No wonder its popularity is beyond the reach of even Tsinghua University and Peking University - if Tsinghua University and Peking University are like Shaolin and Wudang, belonging to the traditional famous sect that dominates the order of the world, then Lan Xiang is comparable to Mingjiao, relying on poor and lower-middle peasants and working at the bottom However, it can grow rapidly and even directly challenge the elite-dominated order of the world.

5. The promotion of social network communication.

To become a "god-like existence", just by adding fuel and jealousy to rumors, it is probably the first step to practice "Sunflower Book". To achieve mastery of cultivation, you have to rely on the promotion of social network communication.

Fortunately, in the Internet culture where populism and diaosi genes dominate, Lan Xiang’s natural temperament is very suitable for the needs of netizens to spoof and deconstruct it - no matter how skilled the technicians of his products are and how high the salary is, It is also difficult to separate from "waking up and moving bricks to imagine".

So it is not difficult to see that many ridiculing jokes and videos have caused Lan Xiang to be "hacked" and spread virally on the Internet; and in order to create laughter, film and television works will often plant Incorporate Lanxiang elements, such as in the movie "Love Is Not Blind", when Wang Xiaojian wanted to cut Huang Xiaoxian's bangs, Huang Xiaoxian frowned and asked: "Do you have a beauty and hairdressing diploma from Lanxiang Technical School?"... As for Lanxiang, Then the entire receipt will be accepted. The staff of Lanxiang's advertising department also cut "free product placements for Lanxiang" from film and television dramas, media, and netizens into a half-hour film and spread it online.

6. Have a relationship with Tsinghua University and Peking University.

In August this year, there were rumors on the Internet about what Lanxiang Principal Rong Lanxiang said at the 2014 graduation ceremony: "Students, our Lanxiang Technical School is about learning skills in real terms, and we don't play with lies. , if you learn to be an excavator, you can dig the ground well, if you learn to be a cook, you can make good food, and if you learn to be a tailor, you can make good clothes. If we, Lan Xiang, don’t learn our skills down-to-earth, what difference will there be between us and Tsinghua and Peking University?” Although Rong Lanxiang later denied mentioning Tsinghua University and Peking University, this did not prevent the popularity of the "mocking other style" style - "Lan Xiang style".

Many netizens made sentences based on this: "Students, we at Peking University and Tsinghua University are just awesome elites. We don't play tricks. If you study literary creation, we will kill Mo Yan. If you study economics and finance, we will marry Wang Sicong. We at Tsinghua University and Peking University If you don’t pursue higher life goals in a down-to-earth manner, what’s the difference between you and Lan Xiang Technical School?”

And getting along with Tsinghua and Peking University is also something Lan Xiang is good at. For example, when the ice bucket challenge became popular, Lan Xiang made a video, "Lan Xiang students completed the ice bucket challenge with an excavator and named Tsinghua and Peking University." I manually connected to the "Wifi hotspot" called Hot Topic, and deliberately matched my "username" with Tsinghua University and Peking University. It can be seen that if you want to be popular, you have to add fuel to your fire.