How many ways are there to promote online marketing?

At present, online marketing is generally divided into the following 15 ways: search engine marketing, instant messaging marketing, online viral marketing, BBS marketing, online blog marketing, chat group marketing, online knowledge marketing, online event marketing, online word-of-mouth marketing, online direct selling, online video marketing, online photo marketing, online soft text marketing, RSS marketing and SNS marketing.

The first way: search engine marketing.

Search engine marketing is one of the most important marketing methods of websites at present, especially the promotion of search engines based on natural search results, which is free of charge and attracts the attention of many small and medium-sized websites. Search engine marketing methods have also become the main part of the network marketing system.

The main methods of search engine marketing are: bidding ranking, classified directory login, search engine login, paid search engine advertisement, keyword advertisement, search engine optimization, address bar search, website link strategy and so on.

The second way: instant messaging marketing.

Instant messaging marketing, also known as IM marketing, is a means for enterprises to help enterprises promote products and brands through instant tools IM. There are mainly one or two common situations:

First, online communication. When small and medium-sized enterprises establish online stores or corporate websites, they usually have instant messaging online, so that potential customers will naturally contact online merchants if they are interested in products or services.

Second, advertising, small and medium-sized enterprises can publish some product information and promotional information through IM marketing communication tools, and can also publish some expressions that netizens like through pictures, and at the same time add signs that enterprises want to promote.

The third way: viral marketing

Viral marketing is a common online marketing method, which is often used for website promotion and brand promotion. Viral marketing uses the principle of word-of-mouth communication among users. On the Internet, this "word-of-mouth communication" is more convenient and can spread like a virus, so viral marketing has become an efficient way of information dissemination. And because this kind of communication is spontaneous among users, it is almost a free online marketing method.

The great power of virus marketing is like a pebble thrown into a calm lake. For a moment, it seemed that only a small ripple was aroused, and then the lake was calm again. But after a while, you will see the ripples extending layer by layer. In just a few minutes, the whole lake was shocked. This is the charm of virus marketing.

The fourth way: BBS marketing

BBS marketing, also known as forum marketing, is "taking the forum as the network communication platform to spread the information of enterprise brands, products and services through words, pictures and videos, so that the target customers can have a deeper understanding of enterprise products and services. Finally, it is an online marketing activity to promote corporate brands, products and services and deepen market awareness.

BBS marketing is to use the popularity of the forum to provide efficient communication in the forum space through professional forum post planning, writing, distribution, monitoring and reporting processes. Including all kinds of top posts, ordinary posts, serial posts, debate posts, multi-picture posts, video posts and so on. Then use the forum's powerful gathering ability as a platform to hold various activities such as stepping on the building, watering, posting pictures and videos to mobilize the interaction between netizens and brands. And achieve the purpose of corporate brand communication and product sales.

The fifth way: blog marketing

Blog marketing is a marketing activity that contacts bloggers and visitors through blog websites or blog forums, and uses bloggers' personal knowledge, interests and life experiences to spread commodity information.

The essence of blog marketing is to share knowledge through original professional content, strive for the right to speak, establish a personal brand, and establish its identity as an "opinion leader", thus affecting the thinking and buying behavior of readers and consumers.

The sixth way: chat group marketing

Chat group marketing is an extension of instant messaging tools, especially using group functions in various instant messaging software for marketing. At present, there are qq group, msn group, Want Want group, Yes group and so on.

The use of instant messaging tools for chat group marketing has the characteristics of low cost, quick effect and strong interactive effect, and is widely adopted by enterprises. He spread the information of corporate brands, products and services by publishing some words and pictures, so that target customers can have a deeper understanding of corporate products and services. Finally, it is an online marketing activity to promote corporate brands, products and services and deepen market awareness.

The seventh way: question and answer marketing

Network knowledge marketing is to use Baidu's "Know", "Encyclopedia" or the self-built question-and-answer section of the enterprise website to spread the information of enterprise brands, products and services by answering questions with users.

Network knowledge marketing is mainly because it expands users' knowledge level, allows users to experience the professional technical level and quality service of enterprises and individuals, thus generating trust and recognition for enterprises and individuals, and finally achieving the purpose of spreading enterprise brand, product and service information.

The eighth way: network event marketing

Network event marketing: it is a marketing communication activity that enterprises and organizations mainly use the network as a communication platform, through careful planning and implementation, let the public directly participate in and enjoy the fun, and attract or divert the public's attention through such events, improve and enhance the relationship with the public, shape the good image of enterprises and organizations, and seek greater effects of enterprises.

At present, the network celebrities appearing in the society and the "banning Wang Laoji" during the Wenchuan earthquake are typical cases of successful network event marketing.

The ninth way: online word-of-mouth marketing

Online word-of-mouth marketing is a new marketing method that combines traditional word-of-mouth marketing with network technology. It is based on the interactive and convenient characteristics of the Internet. On the Internet, consumers or business salespeople communicate with target customers through word-of-mouth information such as words, pictures and videos, and they discuss the brand, products and services of enterprises, so as to deepen the influence and impression of target customers and finally achieve the purpose of online marketing.

"Online word-of-mouth marketing is the most effective way of communication in WEB2.0. Online word-of-mouth marketing has been popular all over the world for a long time, and there are special associations in the United States to conduct special authoritative discussions in this field.

The tenth way: online direct selling.

Network direct selling refers to the marketing method that manufacturers directly develop distribution channels through the network or directly sell products to end consumers. For example: B2c, B2b, etc.

Network direct selling is a brand-new and subversive marketing model that organically combines traditional direct selling behavior with network. Many small and medium-sized enterprises have adopted online direct selling to achieve the characteristics of low cost and high income because of their high distribution cost and small strength. Achieve the goal of being small and broad.

The eleventh way: network video marketing

"Network video marketing" refers to the marketing means that enterprises put various video clips on the Internet in various ways to publicize the information of corporate brands, products and services. The way of online video advertising is similar to TV video short films, which has all the characteristics of TV short films, such as strong appeal, diverse ways and contents, and wanton creativity. , and has the advantages of interactive Internet marketing, active communication, fast communication speed and low cost. It can be said that online video marketing is a combination of TV advertising and Internet marketing.

The twelfth way: network picture marketing

Network picture marketing refers to the enterprise spreading the designed creative pictures in various forums, spaces, blogs, instant chats and other tools or automatically grabbing them through search engines, so as to finally achieve the purpose of spreading information such as enterprise brands, products and services.

The thirteenth way: network soft text marketing

Network soft-text marketing, also known as network news marketing, is a new marketing method to spread some expository, news and propaganda articles through network portals, local or industry websites and other platforms, including some network news releases, in-depth reports and case analysis. , in the form of news reports, timely, comprehensive, effective and economical dissemination of information about enterprises, brands, people, products, services, activities and other projects to the public.

The fourteenth way: RSS marketing

RSS marketing, also known as online electronic subscription magazine marketing. It refers to the network marketing mode that uses RSS as an Internet tool to transmit marketing information. The characteristics of RSS marketing determine that it has more advantages than other mailing lists, and it is a substitute and supplement for mailing lists. Most people who use RSS are people in the industry, such as R&D personnel, financial personnel and business managers. They will subscribe to their magazines and periodicals by mail on some highly specialized websites, such as science and technology, finance and management, to understand the new information needs of the industry.

Fifteenth way: SNS marketing

SNS, the full name of social networking services, namely social networking services, such as Renren.com and Kaixin.com, are all SNS websites. These websites are designed to help people build Internet applications on social networking sites. SNS marketing, a marketing method accompanying the rise of online community. The rapid development of SNS community in China is not long, but SNS has now become a popular way of network communication. SNS marketing is a kind of marketing based on the six-dimensional theory and using the sharing function of SNS website. Through the means of viral transmission, the information of products, brands and services of enterprises is known to more people.

The above are the 15 online marketing methods commonly used by enterprises. Whoever can market the network in the next 30 years will be able to market. If the enterprise has not started to do online marketing, you will really be like the network said.