How to conduct effective regular meetings for promoters

The regular meeting of promoters is an important task for the management of promoters. Whether the regular meetings are effective or not directly affects the control of the terminal and is related to the team building of promoters. At present, regular meetings of promoters have been continuously valued and strengthened in various regions. How to carry out effective regular meetings of promoters has naturally become the hottest topic.

To carry out effective regular meetings of promoters, the following aspects must be comprehensively considered: What are the problems in regular meetings of promoters? How to understand the needs of promoters and help them solve practical problems through regular meetings? How to hold regular meetings that are unique and that promoters are happy to accept? How to get assistance and support from agents? Then summarize the above issues to improve the form and content of regular meetings.

Due to different regional operations, there is no system for regular meetings, and many places require the support of agents before they can be implemented. When an agent weighs something, the most important thing to consider is the benefits. The first thing an agent will consider is whether it will incur expenses and whether it will affect sales? As a marketing center/office staff, you must do a good job of coordination. First, draw up a plan for the regular meeting. The content should include a report, analysis and solutions on the recent market situation, and then put forward constructive suggestions based on the agent’s recent sales structure and inventory pressure to promote targeted sales, so as to achieve "spending a small amount of money to do big things" service effect. Regarding regular meetings, promoters are most concerned about the following aspects: What is the overall meeting arrangement? What's the incentive? Can practical problems be solved through regular meetings? How is the sales situation in other stores?

After clarifying the above issues, we must focus on the form and content of regular meetings of promoters, and select a more appropriate form to achieve the desired results.

Forms of regular meetings:

Generally common forms of regular meetings: outdoor meetings, celebration meetings, team competition meetings, mentoring meetings, etc.

Outdoor regular meeting. It is better to hold an outdoor regular meeting for a longer period of time. The format of this regular meeting is more activities than training, allowing promoters to relax and integrate into team building. The most suitable way is to discuss common terminal problems or share cases, etc., to avoid boredom. Something can't be opened.

Celebratory regular meeting. Celebration-style meetings (company celebrations, personnel birthdays) are relatively exciting meetings with various content forms. They can use meeting opportunities to promote communication and unite people.

Regular team competition meeting. This is an effective way to stimulate promoters' fighting spirit. The following links can be set up: assessment competition, store layout competition, product demonstration competition, debate competition (such as the affirmative debate "The dragon's electric shaver is better than the flying XX", the negative debate "The flying XX electric knife" "The sword is better than the dragon"), etc. This method can best enliven the atmosphere of the scene, improve the on-site adaptability of both parties in the debate and the depth of understanding of the problem, and help daily sales.

Regular meetings of mentoring and mentoring. According to the actual level of the promoters, mutual help is formed, the strong lead the weak, and progress together (the personal factors of the promoters, whether their respective strengths and advantages are complementary, etc. should be taken into consideration when combining).

Contents of regular meetings:

According to the needs of promoters and the requirements of the company, the content of regular meetings generally includes the following content (can be selected according to the actual situation): promoter incentives, Work summary and plan, sharing of successful cases, information feedback, group competitions, common sense of life of promoters, etc.

Incentives for promoters. If conditions permit, some material rewards can be set according to different stages and needs, such as sales awards, best demonstration awards, etc. The easiest thing to implement is spiritual motivation, such as naming the best sales star every time. Spiritual rewards will not easily pass the "shelf life", and the spiritual encouragement to promoters is long-lasting.

Work summary and plan. Summarize and analyze the sales rankings of the overall and each system, and give suggestions for their improvement. Arrange work arrangements and guidelines for the next week based on the needs of agents, centers or markets.

Information*** sharing. Collect industry, channel, competing products, and other relevant information, and promptly convey it to promoters to deepen their understanding of the outside world.

Product knowledge training.

Each period has focused training, which can be digested and mastered in time.

Sharing successful cases. Select successful cases of outstanding promoters to share.

Group competition. Through the competition, existing problems are discovered and corrected in time.

Common sense of life. The process of promotion is a process of communication. Explaining more common sense to promoters will help with daily sales.

A moment of humor. People are more likely to accept new things in a relaxed environment. A few small jokes interspersed with each regular meeting can liven up the atmosphere and ensure the quality of the meeting.

Other notes:

1. For questions raised by promoters at ordinary times, no matter what the results are, they must be answered in a timely manner.

2． Try to form a system for regular meetings, which will help promoters arrange their time in advance. If it is a regular meeting of promoters with a fixed period, the time of the regular meeting should not be too long, one and a half to two hours is appropriate.

3. Minutes of each regular meeting should be kept, and the issues raised at the meeting and the time taken to resolve them should be recorded in detail in order to advance the work process.