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How to get the name of the official account of WeChat?

A long time ago, I saw such a joke. The teacher said, "Ding Yi, why are you late again?" If you are late again, write your name 500 times! It's hopeless. Look at your deskmate kuí, and you will remember once ... "From this little joke, you can see how important a good name is. Similarly, if you want to operate new media well, it is also very important to choose a good official account name of WeChat. Today, I want to talk to you. What should I do if I think of a good official account name of WeChat?

First, why is it important to have a good name?

A good name is very easy to attract everyone's attention. For example, the first time I heard such names as Jiang Shuying, Liu Yifei and Maggie Cheung, it is estimated that most people will have a good impression. But if you hear the names of Yang Cuihua and Zhang Tiedan for the first time, you may think this person is a bit vulgar. It can be seen that a good name will naturally attract everyone's attention.

In the new media industry, a good official account name of WeChat can not only attract the attention of fans, but also gain popularity. Recently, in a course, I heard from Mr. Kun Long that when he used to run the official WeChat account of "Practical Psychology in the Workplace", he found that 300 new followers were searching for this name every day. Similarly, Captain Feiyu once said that even if he didn't post for a while, many fans paid attention to his official WeChat account named "Operation Control" by searching for keywords such as "Operation".

Through these two cases, we can find that choosing a good official account name of WeChat will have great advantages. Even if you have no money or resources to promote, you can get new fans every day through your name. This is much easier and more efficient than the practice that some authors work hard to write articles every day, and the final reading volume is only 100, and they can't add 10 fans a day.

What are the general characteristics of a good official WeChat account name? After observing and studying a large number of account names, I found that some high-quality official account names of WeChat generally have one or more of the following characteristics:

Second, the four characteristics of a good name

0 1, a good name to remember.

An easy-to-remember official account name of WeChat can be impressive and unforgettable. When I saw the name of an official WeChat account, I immediately remembered it. If subsequent users recall his content, it will be very easy to pay attention to this account again. For example, the account of "Operation Control" saw one of his dry articles in the circle of friends before, and later hoped to find this article again. I can find it by directly searching for the name "operation control", which is particularly convenient.

02. A good name will arouse curiosity.

In life, the names of some shops are easy to remember. Even some excellent shop names can arouse people's curiosity, such as the barber shop named after the Supreme People's Hospital and the teahouse named after the Federal Tea Bureau. Sometimes when I see such a name, I will be curious and want to go in and have a look.

Similarly, an interesting official account name of WeChat can also arouse people's desire to know about it. For example, an official WeChat account run by Mr. Kun Long "happens to be there", and I think the name is particularly interesting. I brushed the article of this account in the circle of friends. If I happened to be free at that time, I would be curious to see the content of this account.

03. A good name is easy to understand.

A good name should be easy for users to understand, so that users can know what the account will write at the first sight when they see the name, thus reducing the education cost of users. There is a large one called "Late Night Delivery". Although it has been done very well at present, I personally feel that the account name is not very good. First of all, the word "elder brother" is so uncommon that some people may not know it. Secondly, when you first see the name "Late Night", you may not know what the account means, so it is difficult to understand what the account is about, which undoubtedly increases the education cost of users.

04. Good names spread easily.

A good name should be easy to spread, catchy and convenient for everyone to pass on from mouth to mouth. I have a friend. Her official WeChat account name is "Linglong Heart". When you just type, you often make mistakes, and it becomes a "exquisite heart." Even when I want to recommend her account to others, I have to emphasize that "zero" is the zero of capital figures. This will undoubtedly increase the cost of communication and the effect of communication will be greatly reduced.

Since a good official WeChat account name is so important, and we also know what features a good name may have, how to name a good WeChat official account? Here are seven ways to share with you.

Three or seven ways to get a good name

1, analyze the audience characteristics of roll call.

When we create a new account, we definitely need to determine the location of the account and consider what we write and who to show it to. Therefore, we can analyze the attributes of the target users, including their age, cultural background, gender ratio and other information, think about their common life scenes and work scenes, understand their spiritual needs and material needs, and then determine the account name.

I want to create an account in the automobile field. How to name it? We must think that paying attention to our users must be interested in cars or some users who have already bought cars. In view of this feature, it would be great to have the name of an industry account. His name is "After having a car". The simple four words reflect the main contents of the account and the target users it covers. Even, some people imitated this naming method and created an official WeChat account named "After Having a Number" to provide services for users who don't know how to operate the official WeChat account, which is doing very well at present.

2. Highlight keywords and name them

Naming the official WeChat account is sometimes like naming an article. It's better to be simple and direct. We need to set up an account in a certain field, directly combine this keyword, and add the combination of nouns and adjectives. For example, well-known accounts in the financial field, such as "Kung Fu Finance" and "Bread Finance", all combine the key words of finance and economics. For example, accounts in the field of travel, such as "traveling together", "Feekr traveling" and "traveling around the world", all highlight the key word of travel. There are many such examples. This is a very practical and simple naming method. You can try.