Double effect of comparison effect

It often happens in interpersonal communication, such as different interests, identities and reputations. Generally speaking, when the differences between people are small and relatively fair, the comparison will be weakened; If the differences between people are too great, the possibility of comparison will be reduced. Only when the interpersonal level is equal and the strength disparity is not great will the possibility of comparison increase and the coefficient increase. It is more positive. When employees in a department, colleagues in a company, members of a team, students and soldiers in a class compare with each other in work, study and communication skills, they often find their own shortcomings and see the strengths of others, thus enhancing the role of "mirror" and promoting the process of individual socialization. In many cases, individuals have to seek a frame of reference from other people's behavior because of insufficient cognition or unfamiliar situations, and the comparison at this time is of positive significance.

However, comparison is more of a negative effect. The most common is based on the psychological basis of fair competition and not convinced. For example, two schoolmates, one started the company by his father's strength and the other by his own efforts. Three or five years later, the former company is far ahead, while the latter has a mediocre performance, and it is easy to develop a mentality of keeping up with the joneses, and perhaps it is 100% unconvinced by this unfair market competition. Zhang San and Li Si teach in the same school. Zhang San is good at getting opportunities and opportunistic. Although his teaching level is not as high as Li Sigao's, he may be promoted to a senior title first. How can Li Cansi not keep up with the competition? Can he be completely persuaded?

There is also a negative comparison effect, which comes from inferiority and vanity. Several men compare car grades, luxury villas and administrative positions.

Service level and economic income; Several students compare their parents' status and wealth, who wears more brand-name clothes; A few marketers have more customers than anyone else. What tactics are used to outsmart customers? Just grab the customer's heart and let him take out the money in his pocket. A's wife and birthday party, B family is not to be outdone, always surpassing the last one. The practice of saving face will inevitably lead to negative comparison.

Another negative comparison is driven by herd mentality. Everyone in the surrounding environment is like this. In order to be consistent with the group, we might as well "follow the crowd", on the one hand, we will not break away from the group code of conduct, on the other hand, we will not cause pressure on ourselves by the group. This kind of voluntary conformity, although the communication and exchange with social members is smooth, is conducive to adapting to the social environment, but it is also inevitably mixed with the elements of comparison. People always have a normal heart. I can't be worse than you. For example, in the twelfth lunar month before the Spring Festival, some areas in Hubei have the custom of pickling salted fish, bacon, filling sausages and making hooves. Any family that is not prepared or does little will be laughed at by others, so it will breed the psychology of comparison. Can't be less than your home, can't fall behind your home.

The double effect of contrast reminds us that the positive content can be compared completely, which is conducive to long-term ambition and abandoning the old for the new; Negative comparison is not desirable, it can only cultivate people's vanity, even jealousy and jealousy, which will lead to the distortion of the mind and the waste of resources. Negative comparison is an immature psychological state and a manifestation of lack of personality independence.