Which company does LV law belong to? What are his brands?

Chinese name: Louis Vuitton

Brand products: men's wear, women's wear, leather accessories, jewelry, perfume, handbags.

182 1 year: LouisVuitton, the founder, was born in the eastern French province of Franche-Conde.

1837: LouisVuitton, 16 years old, left his hometown and went to Paris to pack for the nobles.

1852: Charles Louis Napolé on Bonaparte ascended the throne, and Louis Wilton was elected as the queen's royal bookbinder, and since then, he has set foot on the upper class.

1854: The first leather goods store (Paris).

1885: the first overseas branch (London).

1900: GeorgesVuitton, the son of Louis Vuitton, inherited his father's footsteps, diversified his luggage and introduced suitcases, shoe boxes and hat boxes including clothes to hang.

190 1 year: SteamerBag appeared, which is the pioneer design of modern soft package.

19 14: The world's largest leather goods store opened on the Champs Elysé es in Paris, which later became the core of LV's expansion of the world sales network.

1920: the feudal tradition collapsed and the global tourism boom was set off. LV's clients include many celebrities and nobles, such as Madame Chanel, the Queen of India and the President of France. Every time they travel, the number of luggage can be as many as thirty or fifty pieces.

1924: GeorgesVuitton designed the Keepall multi-purpose bag, which became the originator of modern luggage with long pillows.

193 1 year: gaston, the son of George Vuitton, carefully designed various cabin suitcases and tableware boxes for the convenience of passengers on the plane, and designed a portable suitcase that can be stretched at will.

1932: LV bucket bag was officially unveiled and named Noe (a name from the Bible). It is said that there was no suitable bag for sending five bottles of champagne to friends at that time, so a leather bag with narrow top and wide bottom was designed, and the mouth of the bag was tied tightly with a leather rope.

1936: The suitcase named after the famous conductor LeopoldStokoski is like a mini "activity office".

1954: On the centenary of its establishment, the store moved from the Champs Elysé es where tourists gathered to the vicinity of the Arc de Triomphe, which specializes in selling high-quality products. This is the world-famous LV shop.

1984: It is listed on both the Paris and new york stock markets. The agent was introduced to Taiwan Province Province for the first time, and set up stores in the famous brand areas of Dunhua South Road and Renai Road.

1985: Became a holding company and transferred the business of travel goods and leather goods to its subsidiary LouisVuittonMalletter. In addition, we also cooperate with LOEWE, a Spanish leather family, to expand all its overseas business.

1986: The first Epi series has attracted worldwide attention since its launch.

1987: In March, it acquired VeuveClicquot Group, which owns VeuveClicquot champagne and Givenchy perfume. In September of the same year, LV merged with Hennessy to become the world's largest boutique group LVMH(LouisVuittonMoetHennessy).

1989: A global image shop opened at 54 Avenue Montaigne in Paris, replacing the old one in the same district.

1990: started to move towards an all-round brand, and expanded all kinds of fine products, blankets, clothes, pens and other peripheral commodities besides leather goods.

1996: To celebrate the centenary of Monogram series, seven designers were invited to design a limited edition.

1998: MarcJacobs, a fashion master, joined in and published VernisLine to win a full house.

1998: Join the ranks of fine clothes. The World Cup soccer tournament was held in France, and LV specially refined 3,000 Monogram limited edition soccer balls, which cooperated with the important event of "hometown" and caused snapping up.

1999: The global image store in Taiwan Province Province, which was established on Zhongshan North Road, opened, and launched the men's and women's clothing series for the first time.

Legend about Lu:

One? What the movie Titanic didn't capture was that191kloc-0/year, the British luxury cruise ship Titanic sank to the bottom of the sea, and a LV suitcase salvaged from the bottom of the sea didn't penetrate half a drop of seawater, which made LV famous.

Two? More than ten years ago, there was a rumor that a LV customer's house caught fire and most of his clothes were burned. Only one LVMonogramGlace bag was blackened and deformed, but the contents were intact.

Waterproof, fireproof and durable.

LV's waterproof and fireproof legend is hard to distinguish, but it does not use leather or other ordinary leather materials, but uses a canvas material called canvas for oil painting, plus a layer of waterproof PVC, which really makes its leather bag durable and not easy to wear.

In addition to "durability", LV, which has a history of 150 years, has been specializing in the royal and aristocratic markets from the beginning, which is also the reason why this famous brand stands firm.

LouisVuitton, the founder of LV, was originally a royal bookbinder of Napoleon's beloved wife. Every time Napoleon made an expedition to the East and the West, the Queen would call on the best suitcase equipment he designed for the trip.

1854, Louis Vuitton set up his own company in Paris. His main customers are famous royal aristocrats, such as Madame Chanel, the Queen of India and the President of France. What's more, Lu also helped them design large suitcases, the number of which can be as many as 50.

This aristocratic consciousness gradually extended to Hollywood and entertainment circles. Audrey Hepburn, who plays the princess in the movie Roman Holiday, ran away with a LV suitcase. Elton Qiang, who is conscious of being a music aristocrat, always goes out with forty or fifty LV suitcases to show his personal style.

As for Hong Kong and Taiwan stars scrambling to buy the latest styles of LV, it has become a trend-leading indicator. 1999, when LV opened its flagship store in Zhongshan North Road, Taipei, he specially invited Tony Leung Chiu Wai to cut the ribbon in Taiwan Province Province, and they fully understood how to use the star effect to display the brand's advanced image. On the other hand, when Kelly Chen accidentally carried a fake LV bag in Hongkong, it became a joke.

LV knows how to use various strategies to maintain his legendary, classic and noble sense of value. Among them, price strategy is an important key. LV leather goods will never be reduced in price, and will never be discounted at any department store promotion time. Even if regular customers want to fall in love with the clerk and talk about the price, it is impossible. This die-hard sales strategy allows loyal customers to follow LV's footsteps with peace of mind.

LV respects customers the most. You have to queue up when shopping in LV, because LV hopes that every customer can enjoy the most thoughtful service in the store. We don't want shops to be as crowded as vegetable markets, but take measures to control the number of customers.

Moreover, each bag is hand-sewn LV, and the production speed is limited, so LV will also limit the number of goods purchased by customers. Each guest can only buy one bag, so as not to find the same bag by the same person.

Nowadays, consumers can see LV counterfeit products everywhere. In fact, as early as the beginning of Lu's business, this problem has been with us. This not only shows the popularity of LV products, but also explains why the skin pattern of LV products will undergo such changes.

1888, Lu replaced the original beige stripe with a square pattern and added a registered trademark, but counterfeit products still flooded the world; So in 1896, a new pattern was designed with LV letters, four petals and positive and negative diamonds, which is the origin of the famous Monogram.

In fact, the design of Monogram is deeply influenced by the popular oriental art in the19th century and the Nabis school which has both decorative and practical effects. Four petals and positive and negative diamonds are the essence of both. This classic pattern has been used for more than 100 years, and it is almost the first introductory pattern series for all LV lovers.

Limited edition style global madness:

But in the past, LV, which only talked about classics and did not talk about trends, finally changed its style in recent years. 1996, in order to celebrate the centennial celebration of Monogram series, seven fashion designers were invited to design limited edition styles, which set off a crazy collection craze around the world and made LV realize that the trend was also great.

1998, LV hired American designer MarcJacobs to design Vernis series for the first time, and even developed a clothing series that had never been seen before, and LV's fashion map expanded a lot. This year's graffiti series is a new step for LV to become younger.

LV China address:

[Beijing]

Wangfudian

Address: Wang Fu Hotel 1 Floor 0 10-65234200.

Guo Mao branch

Address: International Trade City 0 10-650562 13

[Shanghai]

Address: 02 1-62880 182, Floor 65438, hang lung plaza.

[Shenzhen]

Address: Seibu Department Store 0755-8238920 1

British LV official website:

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American LV official station:

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Japanese LV official website:

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China LV official website:

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South Korea LV official website:

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Louis Vuitton official website:

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