How to evaluate the brand 8848?

Although many people who think they know the digital circle regard 8848 as a joke, I still think 8848 is a success.

There should be many people who have such questions: Why is this configuration so expensive? I have money. Why not buy an iPhone?

However, it doesn't match the iPhone, and you are not its target customer.

8848

CTO Zhou Jia once told the media that there is a price gap of about 5,000 yuan to 65,438+10,000 yuan between Apple and Vertu mobile phones. This interval is the positioning of the 8848 titanium mobile phone.

In other words, it is actually higher than the iPhone, not an ordinary product, but a luxury.

However, unlike Vertu, the price of Vertu is too high for ordinary rich people to reach (this may be the reason why Vertu has been resold many times), and 8848 is a luxury mobile phone that ordinary rich people can buy easily by biting their teeth.

Location of 8848, no problem.

Now, more and more high-priced mobile phones have appeared, such as Gionee's M20 17 and the Forbidden City's mobile phone ... Perhaps this also confirms the success of 8848 positioning to some extent.