A poor boy in Zhejiang earned 65.438+0 million at the age of 25, and now he is the richest man in Shanghai with a net worth of 43.7 billion. Why?

At an annual meeting, Ma Yun asked Guo Guangchang:

"As a clever founder like you, have you ever thought about how to cultivate the company's inheritors?

Because it's not easy to find someone as smart as you. "

Guo Guangchang snow a loud laugh, wanted to mean to answer:

"It's not easy to find someone like me, but isn't it harder to find someone like you?"

After a business exchange, he continued to ridicule: "I am younger than you, and I am not in a hurry to find a successor."

Ma Yun was born in 1964, and Guo Guangchang was born in 1967. In fact, they are almost the same age.

At the age of 25, Guo Guangchang earned the first 654.38+0 million in his life; When Ma Yun was 25 years old, he was still an English teacher in Hangzhou.

What is the origin of this wise man praised by Ma Yun?

Guo Guangchang started his business for the first time in 1992, and succeeded the following year, which lasted 10 month and earned10 million.

Just the beginning of this "dream" is amazing enough.

Guo Guangchang summed up his success, very "simple":

"My first 6.5438+0 million was earned by consulting and making money by knowledge;

The first100000 yuan was realized through real estate marketing;

The first 65438+ billion was earned by biopharmaceuticals;

The first 654.38 billion+0 billion was realized through the combination of capital and industry.

The development track is clear, and the greatest success is to seize the opportunity. "

Seize the opportunity clearly and you will succeed?

I'm afraid it's not that simple. There must be a lot behind this that we don't know.

On 20021,Guo Guangchang ranked 380th in the Forbes list of the world's richest people with a wealth of 43.736 billion yuan.

Today, let's talk about the legendary tycoon Guo Guangchang, who is known as "Li Ka-shing in Zhejiang" and "Buffett in China", and his way to get rich.

20 1 1 When Guo Guangchang, who is already worth hundreds of millions, was asked what he wanted to leave for his children in the future, he replied:

"First of all, I will leave some for my daughter, because I don't want my lovely daughter to be as tired as I am."

I was born in poverty, and I know what it is like to be poor, so Guo Guangchang is so eager to love her daughter.

1967, Guo Guangchang was born in Hengdian commune, Dongyang City, Zhejiang Province, an ordinary peasant family.

At that time, Hengdian was not a "characteristic town in China" or a "film and television industry base", but was "famous" for its mountainous area, remoteness and backwardness.

Guo Guangchang's father is a stonemason, and he often works in other places with the construction team to earn a little money.

Mother is a vegetable farmer in the production team, hardworking and capable.

I always want to fill my stomach at home, and my life is tight.

When Guo Guangchang was a child, he ate the most "healthy coarse grains" carefully cultivated in fields such as corn and sweet potatoes:

"It may be that when I was a child, I ate too many sweet potatoes. Until today, as long as I smell the taste of sweet potatoes, I feel sick. "

Children from poor families were taken care of early, and Guo Guangchang learned to do all kinds of farm work at an early age.

Hunting pig grass and collecting firewood are compulsory courses every day.

Although life is hard, Guo Guangchang always remembers his mother's influence:

"She is very kind, and helped me finish college by selling small dishes.

Some people in the village will sprinkle poisonous pesticides on vegetables in order to make them grow well.

She is very opposed to this practice and never uses anything that should not be used.

I have always kept this gratitude and kindness in mind. "

Because of the times, before the age of 10, Guo Guangchang didn't read much, and he lived with older children day by day.

Either work in the fields or go crazy in the mountains.

1977 after the resumption of the college entrance examination, Guo Guangchang, as the only boy in the family, was highly expected by his parents.

I hope he will study hard and live a good life out of the countryside.

Therefore, Guo Guangchang enjoys "special treatment"-doing nothing but studying hard.

The two sisters at home "naturally" farm, weave straw sandals and support their younger brother.

Guo Guangchang is also very competitive, and his performance has been good.

Moreover, I have been very interested in profound philosophy since I was a child.

He once read the book Being and Time by the German philosopher Heidegger in the school library, which greatly exercised his independent thinking and logical analysis ability, and the teacher always asked him to explain his philosophical theory to his classmates.

This greatly encouraged Guo Guangchang, who became more and more obsessed with philosophy.

He is determined to be a great philosopher and do something for the country and the people.

But not all teachers are optimistic about Guo Guangchang's love for "fantasy" and "reality", and his attitude towards him belongs to "polarization":

"I have been a controversial student since I was a child. Some teachers are very kind to me and think that I will make great achievements in the future;

Some teachers don't like me and think I am too impulsive. "

There is a good saying: don't expect everyone to like you equally. In that case, what kind of ordinary will you be?

Therefore, Guo Guangchang maintained a distinct personality and continued his studies.

When Guo Guangchang 14 years old, his father had an accident while working in the quarry, and his right hand was injured, so he couldn't do any more projects, so he had to go back to the village as a doorman.

The pillar was crooked, and the income of the family plummeted.

Let already poor life, more stretched, also let Guo Guangchang mature overnight.

He often says to his mother, "I am the man in the family." If there's anything, I'll carry it for you. "

After graduating from junior high school, considering the difficulties at home, Guo Guangchang listened to his parents sensibly and entered the normal secondary school.

He thought he could come out to work early to make money to supplement his family after studying.

However, when he got the admission notice from the normal school, Guo Guangchang went back on his word: he still wanted to go to high school and university.

That summer vacation, Guo Guangchang was not happy at all.

He never gave up his dream. He wants to read more books, enter the university campus and see the wider world.

Finally, momentum overcame obedience, and Guo Guangchang made the first life-changing decision: to give up normal school and go to high school.

Although parents strongly opposed it, they could not stop their stubborn and independent son.

Guo Guangchang rolled up his bedding, put a dozen catties of rice on his back, put a jar of prunes on it, and stepped into the school gate of Dongyang Middle School.

Many years later, recalling his "feat", Guo Guangchang thanked himself for being different from his parents:

"Although they disapprove, they don't interfere too much. They just told me repeatedly that people have to rely on themselves, especially at critical moments. "

The openness and understanding of parents made Guo Guangchang do what he thought was right.

This "arbitrary" style has become Guo Guangchang's most distinctive character.

Guo Guangchang's high school is more than 20 kilometers away from home and goes back once a week.

At school, Guo Guangchang takes prunes with him for every meal.

This dish is cheap and easy to preserve, and it is the staple food of many poor local students.

Once, I don't know who stole prunes from Guo Guangchang, but I didn't leave him a bite.

It's only Wednesday at this time, and there are still two whole days before the "return".

Guo Guangchang did not pursue it. He knows it's not easy for everyone.

They are all bitter dolls from poor families. If there was really no way, they wouldn't do such a theft.

When he was hungry, he ate sweet potatoes and corn cob until the weekend, flew into the house, picked up the vegetable jar and roasted it fiercely.

The ascetic study career has made Guo Guangchang more tenacious and hard-working, and shaped the necessary personality quality of every entrepreneur.

From 65438 to 0985, Guo Guangchang was admitted to Fudan University with excellent results, and his chosen major was naturally his favorite philosophy.

At this time, there are still seven years before he abandoned Wen to go to sea.

Guo Guangchang, 18 years old, regards business as "dirty" business;

"At that time, I felt that business was a very low-level thing. How can it be a businessman?

I want to govern the country, cultivate one's morality and govern the country. "

What a big tone, what a big ambition.

To "govern the country", we must first understand the national conditions. During his college years, Guo Guangchang did two things that made him proud:

The first one is the summer vacation of 1987. He rode his bike all the way to Beijing along the Grand Canal like a lonely hero.

The second thing is the summer vacation of 1988. He organized a dozen students to organize a "Gold Coast 3000 Li" activity and rode to Hainan.

After these two "traveling incognito", Guo Guangchang not only broadened his horizons, but more importantly strengthened his belief:

"In the past, in my impression, Beijing and Hainan seemed far away and out of reach.

However, after riding, I had a deep feeling:

As long as the wheels keep rolling and the direction is correct, no matter how far the target is, it is also very close. "

Therefore, it's really good to read more books, even if the same thing, because of their different cultivation, will have a completely different understanding.

Riding to Hainan may make others feel exhausted, but Guo Guangchang has learned the philosophy of life from it.

Not only the spiritual richness, but also the "alcohol addiction" of Guo Guangchang's first trip to Beijing laid the foundation for his great career in the future.

At that time, Guo Guangchang rode his old bicycle to Beijing and sold it as a travel expense.

I bought a boat ticket back to Shanghai, and there was little left in my pocket, only enough for three meals.

However, when he passed by Qingdao, he fell in love with the local "specialty"-Tsingtao Beer.

Travel expenses are limited, so eating or drinking is a problem.

After a fierce ideological struggle, Guo Guangchang was cruel and bought a rare sumptuous meal with his meal money.

When he first tasted manna, Guo Guangchang had an endless aftertaste: "How cool it would be if he could return to Tsingtao Beer every day."

The so-called obsession, there will be repercussions.

Who would have thought that, exactly 30 years later, in 20 17 years, Guo Guangchang, who has become a big family, won 7.99% of the shares of Tsingtao Brewery/kloc-0 for 243 million yuan and became its second largest shareholder.

In addition to wealth freedom, "beer freedom" has been completely realized.

Therefore, the premise of realizing dreams is to dare to dream and think.

After graduating from college, Guo Guangchang stayed in the school, first as the director of the Youth League Committee, then as the research minister, and then as the marketing manager of the school-run enterprise, and his creativity and operational ability began to stand out.

At the same time, I applied for a visa at school and planned to go to the United States for further study, and I have passed the TOEFL and GRE exams.

Everything is developing in the direction he expected, and he has become an organized philosopher.

But sometimes God is "willful". He either refuses to enjoy delicious food or pursues it.

Just as Guo Guangchang was actively preparing to go abroad for further study, a spring breeze of reform and opening up blew into his heart.

1992, Deng Xiaoping's southern tour speech made Guo Guangchang rethink the future;

"Xiaoping's speech made people feel passionate and full of hope, which became an important reason for my decision to start a business."

Guo Guangchang was keenly aware of the opportunities of the times and adjusted his life direction without hesitation.

He recruited his alumnus Liang Xinjun and co-founded the first company in his life, Guangxin Technology Consulting, with 38,000 yuan borrowed from studying abroad.

The name of the company is "random", which is only one word short of the names of the two founders.

It can also be seen that Guo Guangchang was not so clear about what he was going to do.

A thinker who aspired to be a philosopher changed his temperament and became a businessman who was once despised by him.

And then he did it so well. Is this really a blessing?

Ma Yun also has this question.

On one occasion, Ma Yun asked Guo Guangchang at a business gathering: "You are from a philosophical background. How can you do such a big business? "

Guo Guangchang said after a moment's meditation:

"Philosophy seems to have learned nothing, so it is empty, and empty can accept everything.

So it taught me to think independently, don't trust anyone, don't say others are wrong easily, listen more and analyze more. "

Guo Guangchang's first entrepreneurial project is market analysis, which is his old job.

The social practical experience accumulated during college is now to be realized.

At that time, the market economy had just started, and there were no more than 10 professional market research companies, which was a new field.

Guo Guangchang entered the market in due course under the current unsaturated environment of oversupply.

He looked around for projects. With his rich research experience and the reliable title of "Fudan Master", he has brought in many brands such as Sun God, Le Kai Film, Angel Ice King and so on. He also received a big order-the Shanghai market research of Taiwan Province Yuanzu Food, which earned 300,000 yuan.

In just 10 month, Guo Guangchang earned the first bucket of gold 1 10,000.

Subsequently, with the participation of three other alumni: Wang Qunbin, Fan Wei and Tan Jian, Guo Guangchang renamed Guangxin "Fosun", which means "Fudan Star", and the core team joined in.

1993, Guo Guangchang "suddenly" reversed course, withdrew from market research business, and concentrated on real estate and biopharmaceuticals.

This span is not generally large, and it can be said that it is beyond the reach of eight poles.

What does Guo Guangchang think of not doing consulting business that has just started to develop well, but tossing in high risks?

Don't worry, listen to this "former philosopher".

Guo Guangchang believes that with the transition from a planned economy to a market economy, real estate is bound to become the urgent demand of the middle class in the future.

In this line of work, the stakes are small and the returns are high.

Therefore, Fosun became one of the earliest real estate sales companies in Shanghai.

Guo Guangchang this judgment, yes, not all right.

The country decided the general direction of commercial housing reform in 1998, while Guo Guangchang was five years ahead of schedule.

This is embarrassing. I guessed the end, but I didn't guess when to start.

Guo Guangchang took over the first building in the suburbs of Shanghai, which was designed for "families studying abroad".

At that time, the income of ordinary people simply could not afford to buy such high-end housing.

The whole street is deserted.

Guo Guangchang has no time to be sad. He must find a way to sell the house.

Otherwise, the newly acquired 654.38+00,000 becomes a debt of 654.38+00,000.

There is no such thing as a free lunch or a free trip.

Guo Guangchang remembers that when she was going abroad, she contacted relevant institutions, and they must have a lot of information about international students.

Therefore, Guo Guangchang wanted to come to their home address, went to the entry-exit administration department to check the situation of "returnees", delivered the advertisement to the door, and conducted precise marketing by blocking the door and clamping the handle.

This carpet publicity, Guo Guangchang started with the first sum of100000 yuan.

Words are divided into two ends, biopharmaceutical layout. What is the operation?

Compared with the "speculation" of real estate, Guo Guangchang's choice to enter the pharmaceutical industry is still traceable.

Because among the "Five Tigers of Fudan University", except Guo Guangchang, the philosophy department and Tan Jian, the computer department, the other three departments are all genetic engineering departments, so the company has an inherent advantage in switching to medicine.

From 65438 to 0995, Guo Guangchang put the hepatitis diagnostic reagent developed for three years on the market.

Became famous in World War I, money flew like snowflakes, and quickly accumulated the first sum of 654.38 billion yuan, making the company the first private high-tech enterprise in Shanghai.

Then Guo Guangchang said: "Enterprises can't do everything by themselves to a certain extent, so making investment is an unchangeable law."

As a result, Guo Guangchang began to invest in potential companies by way of equity participation or acquisition, and operated the capital market with great fanfare.

The scope involves information industry, finance, steel, securities, banking and so on. The market value snowballs.

At the same time, Guo Guangchang also extended its deep pockets to the international market, and acquired French old resort operators, British Centennial Football Club, Portugal's largest insurance group and German private banks.

At that time, there was a joke circulating in the investment circle: M&A in Guo Guangchang could not be stopped by human beings.

Guo Guangchang's investment experience is: "The bloodier the place, the more exciting it is."

In 2007, the company went public in Hong Kong as a whole, and Guo Guangchang's net worth reached 36.23 billion yuan, making him the richest man in Shanghai.

Since then, Guo Guangchang's road to prosperity has been unimpeded:

Guo Guangchang's success depends not only on his precise vision, but also on his endless "fighting power" in his work.

In the company, employees are generally subsidized for overtime work.

However, management, including Guo Guangchang, does not have the so-called concept of overtime.

There must be a 24-hour "dedication" spirit, so there is no compensation.

When preparing for listing, Guo Guangchang will communicate with several departments one day and go to Beijing three times a week.

It is already late at night after the regular meeting. When I got home, I didn't even want to eat, so I fell asleep, and the next day I started running around again.

Influenced by him, managers naturally rush forward desperately. There are always instant noodles in the office. Take what they need.

As one of the founders of the company, the second-in-command Liang Xinjun once commented on Guo Guangchang:

"When he reaches a certain height, he will definitely put forward the next higher goal."

There will naturally be no relaxation around such a hardworking boss.

So Liang Xinjun 20 17 was in poor health, resigned and left, and went home to recuperate.

Guo Guangchang is so "radical" and "doesn't give anyone a break" because he thinks:

"Building a roof is a sunny time. Therefore, we can't slack off at a good stage of enterprise development, otherwise the storm will be over. "

Keeping hunger and thirst for victory is a truth that Guo Guangchang always believed in.

Since 1992, Guo Guangchang has never stopped.

I used to be full of black silk, but with the prosperity of my career, I don't know where I fell.

I lost my hair and took tens of billions. This business is still worthwhile.

Contrary to the crazy and savage work momentum, Guo Guangchang's low-key and calm life style.

The employees of the company all say that this big boss "lives in seclusion and hates glitz."

Usually I hate the empty ceremony of crowding round, and I am more thoughtful. "

Guo Guangchang has a bright future, and my sister at home hopes that he will come back to make contributions to his hometown and shine brilliantly.

But Guo Guangchang has another view:

"Things in my hometown are more complicated, and everyone has their own ideas.

What is behind Guangzong Yaozu? Actually, it's just showing off.

I think it's better to be calm and not let people think that I am great and omnipotent. "

Guo Guangchang advocates simplicity and doesn't like publicity, but that doesn't mean he won't come.

On one occasion, Guo Guangchang organized a business exchange meeting, which was attended by big business people.

For example, Zong Houqing of Wahaha, Chen Dongsheng, Chairman of Taikang, Qian Yingyi, Dean of Tsinghua School of Economics and Management, Portuguese Consul General and so on.

Guo Guangchang is in charge of the overall situation and greets him with a smile.

When I saw my old friend Ma Yun, I said cheerfully, "I am much more relaxed when I see you coming."

In order to see the governor, Guo Guangchang specially asked Ma Yun, who was sitting in the lounge, to pick up the car with him.

He also "smirked" and said, "I feel that I am the groom and you are the bride. The bride can't get out from hiding inside, and the groom is here to meet guests. "

Hearing this, Teacher Ma bowed his head and said nothing, looking shy.

In addition to maintaining a close and profound relationship with a large number of big coffees, Guo Guangchang's benchmark "idol" is Warren Buffett:

"What Buffett said and did is actually not profound.

The key is whether we can stick to it, which is something we can learn. "

Another "benchmark" he chose was Li Ka-shing. He once compared his company to "young Hutchison Whampoa", and his ambition can be seen.

At the 202 1 company performance conference, 54-year-old Guo Guangchang was still impassioned and high-spirited:

"The coming year of 2022 is a very important year, and it is also the 30th anniversary of my business.

I think we should move on. If we only remember, we will become old people.

We are still a young enterprise, an entrepreneurial enterprise. "

For Guo Guangchang, this 30-year-old company is in its prime and has a bright future.

He himself remained passionate and never stopped fighting.

From a rural boy to a billionaire, Guo Guangchang's life is full of ups and downs, which is legendary.

There is a good saying: fate does not want you to succeed, but to try.

If at the beginning, Guo Guangchang obediently went to normal school and became a teacher, but didn't go to high school or university, perhaps his fate, like many slightly educated scholars, was just an outsider in the face of the tide of the times.

With a brave attempt, he finally entered the gold rush and got a slice of it.

So life is about participation and mastery, and everyone can find his place in the times.

Times don't eliminate the old and bully the new. They just leave people who don't play with them behind.