Why do people always sell small commodities on the train?

As an "old passenger" who has been on the train for more than ten years, it can be said that he has witnessed some changes in sales promotion on the train.

With regard to the promotion of small commodities on the train, at first, only railway staff pushed trolleys to sell things that passengers needed more, such as instant noodles, water, wine, drinks and snacks. On some long-distance trains, some boxed fruits will be sold. Now, in addition to the goods promoted by the station staff, there are also some business models of cooperation with the railway on the train. Small commodities such as toothbrushes, towels, deerskin towels and children's educational toys began to be sold on the train. Only what you don't know, there is nothing you can't think of.

Small commodities sellers are usually men or women, wearing uniforms and pretending to be railway workers, but in fact they are all hired. Put a megaphone in your ear and walk into the carriage to start their promotional performance. Next, I will tell you a scene I met on the train.

There is a salesman, holding a razor in one hand and a can in the other, shouting: "The old razor is exported to China, and even iron can be scraped." With a bang, he tore open the can and said, "Look at this!" " Holding a cracked can with a razor in one hand, the can is instantly chopped by the razor head. Say, "Look, look, what's the effect?" Even walked up to the passengers and said, "Did you see it clearly? Do you want one? " "Put it here first, you try it, and I'll get it later." After a while, I turned around and asked the passenger, "Do you need one, Quack?" ?

Then, why do people always sell small commodities on the train? I think there are several reasons:

First of all, the passenger flow on the train is rich and stable, and there are a certain number of potential customers. Think about it, an ordinary train, at least the world carriages, has at least 200 people in each carriage, so a train has at least 2000 people. As long as one tenth of these two thousand people buy your goods, you will make money, faster than waiting for customers to come to your door.

In addition, on the train, the position is relatively fixed, and the salesman can "brainwash" the passengers without worrying that they will leave halfway. Moreover, selling products on the train can produce good results without building a stage by yourself. As long as you have good eloquence, clear thinking and fixed words, you can definitely attract a lot of attention.

As for whether to buy or not, it depends on people. Someone will buy it if there is demand. Once one person buys it on the train, others will follow suit. This is the mass effect. I found that either the people in a carriage on the train were collectively indifferent and no one bought it, or someone rushed to buy it just after they bought it.

? Finally, the train is basically a hammer sale, and there is no need to be responsible for after-sales.

Selling on the train is just a matter of selling, and there is no pre-sale and after-sales and advertising investment. This is a profitable business, so selling things on the train is also a trend.