Jingdong Finance apologized for the controversial short video. What social bottom line did they touch this time?

Recently, JD Finance released a very controversial advertisement. After the short video of this advertisement went online, it was immediately criticized by many people. Subsequently, JD Finance also apologized for this controversial short video advertisement, saying that the video has been offline, and it will actively assume social responsibilities, strengthen supervision and provide more valuable services in the future.

I hope so, but this short video touches the bottom line of society, and there are problems such as distorted values, false advertisements and induced loans.

In the video, a man who looks down and out in camouflage clothes first appeared. Because his mother wanted to throw up on the plane, the man asked the stewardess for help, wanted to open the window or change seats, and was ridiculed by the passengers! The flight attendant asked her if she needed an upgrade. The man opened WeChat and the change showed only 50 yuan. It's hard to sayno. A man in a suit in the back said he paid the upgrade fee and took his mobile phone. After the operation, he said: Brother, this is your pocket money on the gold bars in JD.COM. You are not afraid of being laughed at when you need money urgently in the future. ? He also said that Jingdong Finance is a big brand, and the interest on borrowing is very low, and a bottle of water is not expensive.

Advertising conveys to us the value that even if you are poor, you should borrow money in order not to be laughed at. The man in the video is not rich in economic conditions. In this case, he shouldn't borrow money to save face. The short video then advertised for Jingdong Finance, and the suit man repeatedly stressed that the interest rate was very low and it was convenient to borrow. There is suspicion of exaggerating propaganda and luring loans here. In real life, how many people have come to the end of the road because of borrowing, and the dilemma of the camouflage man in the video will not change because of borrowing.

Such a short video ignores the practical problems of borrowers and only cares about the lending business of Jingdong Finance. In order to attract people to borrow, it is inhuman to exaggerate false propaganda and induce the poor to borrow. The enterprises of Jingdong Finance are sincerely lost here. The values of short videos are also distorted, and it is natural to emphasize borrowing in order to save face. It can be seen that the values of advertising planners are also very problematic! Short videos that touch the bottom line of society will naturally not last long.