Why was Fetion, once a smash hit, quickly replaced by WeChat?

First of all, the reason why WeChat can replace Fetion is related to Fetion's system of restricting users. Fetion is a social software launched by a mobile company, which is very popular because of its advantages such as free calls and free text messages. However, the right to use Fetion is limited to mobile users, and Unicom and telecom users cannot enjoy it, which brings inconvenience to some people's work and life. Users of WeChat are not restricted by mobile phone operators, and people have a wider choice.

Secondly, the development of Fetion has obviously not kept up with the times, with a single function and lacking many functions like people nearby and friends circle. The emergence of WeChat has made the public experience the diverse possibilities brought by technology to social life, so people will not hesitate to choose WeChat that can better meet the needs of the public and abandon Fetion.

In addition, the development pattern of Fetion is too small. When WeChat tried to occupy the market, Fetion was still struggling with the increase in fees, losing the free highlights, and with many shortcomings, it was reasonable for Fetion to be left out.

Fetion, because of its creator's unquestionable monopoly position, is the ultimate product that has the potential to dominate the instant messaging industry in all fields. Its only disadvantage is that the investment cycle is long (more than five years) and it lacks the means of direct liquidation. It needs to cultivate the market for a long time and then realize it indirectly through advertising extra services. This operation mode is fundamentally contradictory to the leadership and organization mechanism of state-owned enterprises, so even if the external market has great potential, there is no basic living space inside, and it will eventually decline.