What do you think of traffic stars in today’s society?

First of all, we must explain our respective understandings of "society" before we can talk, right? Some people think that a place with people is a society, and the more people there are, the larger a society is. Some people think that society must have real people and a circle culture with actual value.

Both of the above are correct, but it would be really funny if today's Internet was transformed into a new "society" or even compared to "new energy".

Strictly speaking, computers began to appear in first-tier cities in my country in the late 1980s, and the Internet began to be used in the 1990s. However, in relatively developing areas, the Internet began to be popularized only after 2010. For the population in first-tier cities, they have basically regarded the Internet as a tool in life and work. People from children to 70-80 years old are familiar with the Internet, and most of them use the Internet.

So, people will not separate the Internet from real life. A celebrity that I know and like in real life is still a celebrity whether he is online or not. And if someone you don't think of or don't know is packaged as a "celebrity", it doesn't matter whether the person has access to the Internet or not, or whether the amount of Internet traffic is large or not, he may not necessarily be defined as a "celebrity".

But those who are new to the Internet may think that it is a brand new field, or even a very advanced thing that will replace the current social form rather than supplement social functions. They may equate whether they recognize you in real society with whether anyone pays attention to you online. This kind of friends will think that if they are not popular on the Internet, they are not celebrities. People with a lot of online traffic, even ordinary people, are traffic stars.

This is more obvious on Weibo. In fact, a personality that is too big or too fake is not necessarily flattering. In reality, many big stars who make tens of millions of dollars for making movies have very little popularity in their characters because they do not pay attention to performance or sharing on such platforms. As for many of the top celebrities, no one knows or recognizes them in reality, but they have become "famous". It is becoming more and more like they are playing virtual games, and they are all people in the virtual world.

Some people say that this is a way for traditional media to send trolls to mess up and destroy online social media, so they deliberately make it confusing and fake, making it difficult to convince the public. Over time, it will lose credibility, and credibility and trust are the first survival conditions for the media. Otherwise, it will only become a worthless advertising distribution and broadcasting platform with no vitality.

In fact, the Internet is a tool that shortens all distances, including the distance between people and the distance in time. Various platforms on the Internet, including the derived mobile terminals, are just various "social circles" with different characteristics. Some are suitable for shopping, some are suitable for games, and some are suitable for obtaining information and entertainment content, etc. The current development has not been able to break out of these major categories. As for the people and things that attract attention on these platforms, it is not surprising at all.

But as to whether everyone regards the people who receive attention in these different "places" as "stars", that depends on everyone's definition and understanding of "stars". Just like someone who sings particularly well and is loved and recognized by hundreds of millions of people, he or she does meet the definition of a "star" regardless of popularity or professional level. Then, whether he/she appears on an online platform or on TV, he/she should be considered a star.

Another person paid money to have her/his photo posted at all the stalls in the market. Suddenly everyone saw this person. Instead, I called him screen rush and traffic on the Internet. After taking a closer look, I found nothing about this person that made people recognize and like him, and then everyone dispersed. This is a typical example that does not conform to the star trend, but has a lot of traffic.

Presumably both types of people want to become stars in real life and gain the professional value and income of stars. But as for how you and I define "star", they must all have the same opinions. :

1. There is something special about you, something that is better than most people, such as professional level, or being so beautiful that no one can match it.

2. If you know a certain number of people, shout out on the street, and everyone will know who you are talking about.

But today, the "Era of Superstars" that everyone knows has long passed, except for the celebrities who have become famous and recognized, most of them can only be said to be public figures in various circles. Nowadays, there are almost no people who can make everyone focus on her/him.

3. Today, with the characteristics of the Internet where everyone thinks they are a star, it can be said frankly that the threshold for becoming famous on the Internet is too low, and it is not a "stage" that is too difficult for people to get on. . From this starting point, whether you are a traffic star or a non-traffic star is actually not the point at all. But after posting the word "traffic", the price can be raised when attracting investment in online businesses, such as filming online dramas. It’s just that there may be no traffic. The celebrities smiled lightly and said: "As long as I am interested, I can increase the traffic at any time, and even the stars themselves invest in a few web dramas. But the level and recognition are not measured by the traffic."

Recently I saw an online "joke" from an international brand. The brand first hired a certain song to endorse its clothing. However, because the certain song was not a popular star and was only relatively well known and liked in real society, it then hired a certain song to endorse its clothing. A certain little boy was hired to supplement the endorsement of Inland Network, which is said to be traffic.

Objectively speaking, the temperament and masterpiece of a certain song, as well as the sense of professionalism and quality it gives people, can support the positioning of this brand. Many people want to buy a certain song after seeing it being endorsed all over the streets in Hong Kong. They think it is a similar person and a representative figure worthy of being cannibalized.

When I entered the store later, I saw that it was endorsed by the little traffic boy, and someone actually exclaimed, "I'm not of this level and class, so I won't buy it." So, look for it. Spokespersons really have to be careful, otherwise spending money will lower the self-positioning of consumers, which is not a good thing.

In other words, today's definition of "star" should be one that makes people feel that they are representatives of similar people, rather than the era of idols. As for the lack of traffic, it seems to be about girls discussing the number of relatives visiting each month, and it lacks the sense of class required by mainstream celebrities.

Strictly speaking, there is still a big difference between traffic (PV) and ratings (rate). Whether the various stars that are conventionally produced in ratings are equivalent to the traffic roles in PV may really depend on the different opinions of different people.