How was the first LED driving power supply made in China?

At the beginning of this year, Shenzhen Maoshuo Power Technology Co., Ltd. was successfully listed on the Shenzhen Stock Exchange, becoming the first share in the national LED drive power supply industry and the 100 listed company in Nanshan District, Shenzhen. Surprisingly, it took only six years for the company to go public from its establishment, which left many peers in the industry behind. Recently, the reporter and his party went to Maoshuo Power Supply to deeply explore how the first LED driving power supply in China was tempered. The interview found that the success of Maoshuo Power Supply is closely related to the company's persistent technological innovation and excellent product quality, as well as its good corporate culture construction.

Gu Yongde: Time is cost.

Wang Huayi Our reporter Wang Xiangming

In May, Shenzhen. Sunlight and rainstorm resist each other, sometimes intoxicated, sometimes unyielding. This is a city with abundant sunshine and rainfall. She is like a passionate woman, with a distinct personality and intense emotions, sometimes warm as jade, sometimes spicy, and makes no secret of her emotions. Her simplicity and frankness infected everyone in this city. As a successful entrepreneur and a representative of the Fifth Shenzhen Municipal People's Congress, Gu Yongde, the chairman of Shenzhen Maoshuo Power Technology Co., Ltd., has special feelings for Shenzhen. He likes the sunshine after the rain here, and he prefers the pragmatic and diligent spirit of being a cow here.

When interviewed by reporters, Gu Yongde just came back from a business trip in other places, and the plane rushed over as soon as it landed, which seemed to be calm and calm in a hurry.

I'm just the parents of the employees.

Virtue is the meaning of Gu Yongde's name.

From the first moment I saw Gu Yongde, his smile was impressive. This kind of smile is gentle and quiet, like a ray of sunshine in Shenzhen, touching people's hearts and making people feel peaceful, without the arrogance and disdain on the faces of successful people. When it comes to the management of Maoshuo, Gu Yongde seems very relaxed. He said that Mao Shuo is a big family, and all the achievements Mao Shuo has made are the result of the concerted efforts of all family members Qi Xin.

Paying attention to the life of employees and caring about their psychology is what Gu Yongde has been doing. He knows the name of every employee in the company and knows their information and current situation like the back of his hand. Humanistic care is his management style. I go to work wholeheartedly and meticulously, and I can't get on or off work, no big or small. This is his "management code".

At work, Gu Yongde is extremely strict with employees. He said that details determine success or failure. A nail and a horseshoe are missing; Lost a horseshoe and a horse; Lose a war horse and damage a cavalry; Lost a cavalry, lost a battle; Lost a battle, lost a battle; Losing a battle ruined a dynasty. This is the importance of details. Especially in the high-tech industry, the requirements for product details are very high and sloppy. As long as you are denied by one person, you are denied by a group of people. Finally, the group will expand into more groups, and the strength of the individual cannot be ignored.

The essence of an enterprise comes from the boss's thoughts. Gu Yongde's serious attitude towards work is always infecting every Maoshuo people. Here, they are serious and diligent, and their faces are full of love and passion for their work.

When the reporter asked if the employees would complain about being unreasonable, Gu Yongde smiled and replied, that's for sure. Sometimes too strict, employees will be emotional in private, but they will grow rapidly in the company. After their personal ability is improved, they will see the gains brought by their work and feel a sense of accomplishment, and then in turn thank me for my harshness. They volunteered to tell me at the company party. Having said that, Gu Yongde smiled happily, and his painstaking efforts were not in vain.

After work, Gu Yongde is less serious and more intimate. He privately told the staff to make themselves at home and treat him as a member of this big family. In his spare time, he will take his employees to play ball games, run, exercise and relax. Occasionally, when he is not busy on weekends, he will take everyone to dinner, participate in activities and mingle with everyone.

"The boss is now not only our life committee member, but also our psychologist!" When the reporter interviewed Mao Shuo, an employee described his boss Gu Yongde to the reporter like this. After careful inquiry, it turned out that once after work, everyone in the office had left. Gu Yongde just went back to get the documents, only to find that there was still one person in the corner who had not left. When I walked in, I saw a clerk in the company, just sitting there. Asked about the reason, the girl admitted that her feelings were frustrated. Gu Yongde began to give her serious psychological counseling, like a big brother. After arriving, the girl said, "I am much happier now, not for anything else." Meeting a boss like you is my biggest surprise! "

There are countless examples of this, and employees are grateful for it, but Gu Yongde enjoys it. He runs Maoshuo on a family basis, and employees naturally take Maoshuo as their home.

As the boss of a listed company, it is really not easy to do this. Regarding the reporter's feelings, Gu Yongde said with a smile: "I am just their parents."

I am the third handsome.

At eight o'clock every morning, the employees gather in the conference room on time in high spirits. This is Mao Shuo's daily morning meeting. Don't get me wrong, the morning meeting is not for employees to report their work as soon as they come in every morning, and once they get into work, they can't get out. The purpose of the morning meeting is simple, that is, to let everyone start a new day happily. The content is also very simple: singing, dancing and telling stories. Gu Yongde said that the plan of the day lies in the morning, and the mental state in the morning determines your state of the day. I hope everyone can keep a good mood every day. A good mood can improve work efficiency, promote work attitude and activate work atmosphere.

At first, everyone thought the morning meeting was unreasonable. A group of people gathered in the conference room to sing and dance wildly, just like a group of psychopaths. But after a long time, they found that such "madness" really worked. In retrospect, every morning in Maoshuo began with happiness. Gu Yongde will also attend the morning meeting. Not only that, he will sing and dance, tell stories and tell jokes with everyone. The reporter couldn't help imagining such a picture and asked with a smile: "Will it be okay to have a boss to participate in the staff?" "Because of my participation, they are more relaxed." Gu Yongde said: "Because I often go out of tune!"

Before meeting Gu Yongde, the reporter randomly asked a Maoshuo employee about his impression of Gu Yongde. He smiled and said, "We all say that he is the first marshal in the industry!" The reporter is deeply curious about this statement: "Does the handsome boy refer to the handsome boy or the handsome boy talent?" What kind of person is he? "He replied," both! "

He's right. When meeting Gu Yongde, the reporters agreed that these two evaluations were very suitable for him. But we left the question to him. Unexpectedly, he replied, "I am the third kind of handsome."

"The third kind of handsome?" The reporter wondered.

"Words will be read three times less. If you are handsome, you are less handsome. " Gu Yongde, who usually looks serious, is actually very humorous.

Time is cost.

This camera dates back to the early 1990s. Gu Yongde sells in an electronics company specializing in transformers. The job of a salesman is both easy and difficult. Looking at it is just playing word games, it is effortless, but in fact, it often takes a lot of effort behind it. First of all, know what you are selling. You must know you better than your customers before they will recognize you. Gu Yongde began to study the knowledge of transformers and other related products, from development history to market space, from technical content to industry problems, and finally the advantages and positioning of the company's products. He knows everything like the back of his hand. Knead his point of view and understanding, and face the customer, he can analyze clearly no matter which aspect of the product he talks about.

Of course, to be an excellent salesperson, it is not enough to know only the industry and products. Your speech, dress, way of speaking, tone, marketing skills and marketing strategies all affect your success or failure. Gu Yongde is thinking about eating, walking and sleeping every day. At the same time, he also asked some experienced old salesmen for advice. In addition, he is talented and articulate, and will soon be handy. Not long after, Gu Yongde was promoted to department head and participated in company management because of his outstanding performance.

Gu Yongde shared a short story with the reporter.

The owner of a department store went to check on one of his new salespeople: "How many customers did you receive today?" "one." The young man replied. "Only one?" The boss said, "What's your turnover?" The salesman replied, "58334 dollars!" " "The boss was surprised and asked him to explain." First I sold him a hook, then I sold him a fishing rod and fishing line. Then I asked him where to go fishing, and he said it was at the seaside, so I suggested that he want a small motorboat, so he bought a 20-foot speedboat. When he said that his car might not be able to take the speedboat, I took him to the motor vehicle department and sold him a Ford pickup truck ... "The boss said in surprise," You sold so many things to a customer who just wanted to buy hooks? The salesman replied, "No, he just came to buy a bottle of aspirin to cure his wife's headache." "I told him that in addition to taking medicine, my wife seems to pay more attention to relieving headaches. The weekend is coming, so you can consider going fishing! "

Gu Yongde said that an excellent salesman must practice such skills.

Although the salesman's experience was extremely difficult, Gu Yongde gained experience, and his subsequent management experience laid a solid foundation for his later entrepreneurship.

A few years later, Gu Yongde resolutely resigned and started a business despite family opposition and friends' persuasion.

From the beginning of his decision to start a business, Gu Yongde was ready to face difficulties. He opened a small factory, specializing in transformers and switching power supplies, which is also his old job. The factory developed smoothly, and the company was established in 1996, integrating production and sales. This is the predecessor of Maoshuo. At that time, LED has begun to attract people's attention. However, due to technical limitations, LED lamps at that time were still facing problems such as short life, high price and uneven light emission. At that time, the LED industry, like a fly lying on the glass, had a bright future, but could not find a way out.

Gu Yongde learned that a series of technical problems faced by LED lamps are rooted in LED power supply. With a keen sense of market smell and analytical ability, Gu Yongde believes that LED lamps have a very broad prospect, and he decided to gradually switch to LED power supply. Maoshuo company was established in 2006, focusing on the research, development, production and sales of LED power supply.

At that time, the stability and life of LED power supply were difficult problems in the industry, but Gu Yongde was full of confidence. He invested most of the company's profits in the research and development of LED power supply, hired industry experts and cooperated with many famous universities. Finally, in 2008, he developed and delivered the first batch of high-reliability LED high-power driving power supplies, which coincided with the large demand for LEDs in the Olympic Games. Once the product was launched, it immediately became the focus of the industry and made a sensation. Since then, Maoshuo has gained a great reputation in the LED industry. 20 1 1, Gu Yongde was named "Shenzhen Industry Leader".

Perhaps he is accustomed to a resolute work style, and Gu Yongde has always attached great importance to efficiency. Shortly before the interview, he spent seven days on a business trip to thirteen countries. He said that time is cost. When he said this, he gradually put away his smile and became serious, and emphasized the importance of time control.

When talking about his own successful experience, Gu Yongde said, I quite agree with the saying that success is often in the hands of lunatics.

What is happiness?

At the end of the interview, the reporter asked Gu Yongde, what do you think is the most successful thing in life?

In the impetuous modern society, vanity, struggle, fame and fortune and unscrupulous means are everywhere. People who fail want to succeed, so they are unhappy. Successful people are aimless and unhappy. So, how can we be happy? Gu Yongde said that people who know how to share are the happiest people.

Gu Yongde said that Maoshuo now has nearly 50 internal shareholders, and the equity distribution covers from the top to the grassroots. As the saying goes, wealth brings people together. Gu Yongde is convinced of this. He said that Mao Shuo is everyone's career, and it is really good to use an advertising word to be good to everyone.

Since its establishment in 2006, Maoshuo's sales performance and market share have increased year by year and doubled. In 2008, Maoshuo's sales amounted to more than 3 million, in 2009 it was 65.438+million, in 2065.438+00 it reached 1 billion, and in 2065.438+065.438+00 it increased to 300 million. At the beginning of 20 12, Maoshuo successfully listed on Shenzhen Stock Exchange, becoming the first listed company in the industry and the hundredth listed company in Shenzhen A-share market. Over the past six years, the company has achieved great transformation, and the achievements of Maoshuo Power Supply cannot be separated from the careful management of Maoshuo people.

Gu Yongde infected every Maoshuo with his personal charm. They struggle side by side and grow together here. Indeed, they are a big family, and only this family-like cohesion can explode such great energy. For the future development, Gu Yongde is full of expectation and confidence. He said that Maoshuo people want to make Maoshuo the "Emerson" of LED industry!

Interpretation of Mao Shuo

Humanistic spirit is the soul of Mao Shuo.

Wang Huayi Our reporter Wang Xiangming

Shenzhen Maoshuo Power Technology Co., Ltd. (hereinafter referred to as Maoshuo) is a high-tech enterprise specializing in R&D, manufacturing and selling LED lighting drivers, power supplies for consumer electronics, adapters and high-power photovoltaic inverter transformers. Founded in 2006, the company was officially listed on the Shenzhen Stock Exchange on March 12, becoming the100th listed enterprise in Nanshan District, Shenzhen. As an excellent professional power supply manufacturer in China, Maoshuo Power Supply has been widely recognized by the market, and quickly became a leader in a short time, ranking first among many competitive enterprises in the industry.