38 vicious words to steal the heart and soul (1)

1. One sentence that makes customers’ desire burn.

Now let’s learn one sentence that makes customers’ desire burn. As we all know, people who have learned manipulative selling will not understand some of the needs of customers. They are learning how to stimulate customers' desires, because customers

It is difficult for you to satisfy the demand, but once the customer's desire is aroused, he will involuntarily chase his desire and do anything to satisfy the desire, so Well, we will find ways to stimulate customers' desire.

One way to stimulate desire is to predict his achievements to be many times greater than they are now.

To give an example, let’s expand this physical store. During the operation, many store owners’ current annual

income and annual profit are about 300,000, so how do we go about it? How about stimulating his desire to cooperate with us? Then

Let’s just say:

Mr. Zhang, I have something I don’t know whether I should tell you or not. Then he said that it doesn’t matter, Mr. Chen, at these times we

just said:

In fact, we have seen a lot of stores like yours, and some places are as big as yours. It stands to reason that the annual profit of a store is between

two million and three million, which is normal and achievable. However, due to some small factors,

Maybe you didn’t pay attention to some details, which hindered your development and caused you to only earn 300,000 yuan now. However, this is not a big problem. I think as long as you solve these details. The problem is, even if your store makes less than three million, I want to make one or two million. This is normal.

Usually when I talk like this, the boss’s eyes start to light up, and he will imagine in his mind that he earns two million a year and three million a year. It seems that after this, his desire was aroused.

But don’t make the mistake of saying that I will cooperate with you and I will guarantee you to earn three million. This is wrong, or

I will guarantee that your performance will improve. to two million. In fact, the customer will immediately tell you why I believe you!

So if you want to stimulate his desire, you must take it out yourself. This matter has nothing to do with me. I

am just telling you objectively. What we say is:

I have seen many stores like yours across the country, and it is normal for your scale to reach two to three million.

As for why he didn't do it, it's not because he didn't cooperate with me. I just told him that there are still some details that hinder your development, so you don't make this money. As long as you After solving these problems, even if your store can't reach three million, it will be very common to reach one or two million.

Did you see that I did not threaten him to cooperate with me, nor did I show off that he would only be able to cooperate with me

I just said something It's hindering you. As long as you solve these problems, you will

have better performance. So when I say this, I don't think Wang Po is bragging, but it is

< p> Successfully stimulated the desire of the boss, and the next thing is often the boss can’t wait to say,

How about Mr. Chen, how can we start cooperation? This method is very effective, I hope you will do well. practice.

2. 1 sentence to make customers feel like they have to come back next time

Hello! In this video, we will talk about a sentence that makes customers feel that they must come next time. In fact, no matter what you say, it will be difficult to make customers feel that they must come. But there is a kind of behavior that can make customers feel that they have to come. This kind of behavior is surprise!

What is a surprise? It’s something the customer doesn’t expect.

There is a store that has used this method. As a result,

this store has a lot of repeat customers. His method is very simple, that is, customers want to leave or want to go after eating.

When checking out, he will give surprise gifts to some customers based on the daily customer ratio. For example,

If you go to check out today, then go to the bar and finish the check. When you were about to leave, he suddenly stopped you and said:

Oh! Gentleman, please wait a moment.

Then you will be very strange, what happened? Because you have already paid, he will tell you:

Today you are the 58th customer we have come to our store, so we give you a gift worth 58 yuan

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Gift, I wish you and your friends a happy day today.

Think about it, when you are about to leave after eating and paying the bill, you feel that the transaction is over. At this time,

suddenly stops you and gives you Give you an extra gift, this is a surprise.

So this gentleman will go out to show off to his friends. When he comes to the office, he will say, I ate at that restaurant yesterday and they gave me something. Because surprising things to others will impact his emotions, he will have a very strong desire to tell them.

Think about it, if before he came to this store, he took out the flyer and said, how much will it cost if you go to the store today?

Give you a gift worth 58 yuan. At this time, he has finished eating. Even if you gave him a gift, does he feel it? The answer is that he doesn't feel anything, because he feels that it is a matter of course.

3. Let the customer concentrate on listening to 1 sentence when you introduce the product

Hello, let us now learn how to let the customer concentrate on 1 sentence, because sometimes we When talking about customers,

once you introduce your products to them, the customers will show no interest, and some customers will move their bodies backwards.

Yes, some customers will close their eyes, or they will do other things, look at their watches, or do some small movements. When the customers do not concentrate on listening to you, in fact, behind you There is no way for customers to truly accept the content.

So when a good salesperson or a good communicator conveys important information, he must first

grab the customer’s attention, and then Let me teach you this sentence. This is a sentence I often taught them when I was training people in the beauty industry. This is:

In fact, we women want to It is very simple to improve your skin. You only need to strictly follow the four steps. However, it is very regrettable that most people do not understand what these four steps are at all, and some even People,

reverse the order of using these four steps.

When he says this, do you know how most customers will react, oh? What are the four steps?

What is the specific order of these four steps? So, you have captured the customer's attention. At this time, you tell him the first step, the second step, the third step, the fourth step, and then use When we

introduce what products we have, it is easier for customers to listen.

Let me say this again:

In fact, if you want your skin to get better, you only need to follow four simple steps and strictly follow them, but it is big

Some people don’t know what these four steps are, and some people reverse the order.

Of course, it’s not just the beauty industry, it’s the same in other industries. If you sell camera equipment, you tell him:

Most customers just come to buy camera equipment, but if they If you know three ways to maintain their equipment, you can extend the life of a camera equipment by at least five to seven years.

At this time, the customer will prick up his ears to listen to what specific maintenance methods you teach him. At this time,

you will explain it again. For example, The lens is like my product, XXX lens. What should you pay attention to when maintaining it?

What type of battery is our battery? What are the advantages of this battery and its characteristics?

< p> What, what should you pay attention to during maintenance? When you tell him these things, the customer will understand all aspects of your product based on experience

.

So, you have to practice this structure. If you want to achieve good results and good effects, you need to pay attention to several things. Usually customers He will ask, what aspects do I need to pay attention to, and he will

concentrate on listening to what you are going to say next, so you should practice this way of speaking well.

4. 1 sentence that will make customers remember you

Hello. Next, let’s learn 1 sentence that will make your customers remember you. What does it mean to make a customer remember you

? Of course, he knows that you have many benefits, and he has not yet received these benefits, and

and what's more? He just hasn't got it yet. He has a chance to get it in the future, so he will never forget you.

I had a student before who liked to visit strangers. When he went to visit strangers, he wanted to promote his

cosmetics to stores that have opened beauty shops. So As soon as he entered, he would say:

I have been observing your store for a while, because I often walk in front of your store, and I found three problems with your store

The problem needs to be solved. If it is not solved, it will cause the frequency of your development and affect your ability to make more money.

So, the owner of the beauty salon said, oh? Tell me about it, but he sat down and said:

What is the first point?

When he finished speaking on the first point, he looked at his watch and said:

Oh, I was just passing by today, and I happened to have something else to do. What about the other two points? , I’ll talk to you again when I’m free in a few days

During this visit, he did not mention his manufacturer, his brand, or his franchise policy at all. He just

threw a bait to the customer. , and dropped a fishhook, because he knew the beauty salon very well,

He knew most of the common problems of people very well, and when he came in, the first point he talked about touched the heart of the beauty salon owner< /p>

Before he went there for the second time, he called his boss and said:

I may pass by your place tomorrow. I hope that if you are free, Let's sit down and talk.

Usually the boss will welcome you with both hands. Come quickly. I will definitely have time tomorrow. Come over and let’s have a good talk.

What he uses is a sentence that makes customers never forget it. Of course, besides visiting a beauty salon, are there any other ways?

For example, your product has three major advantages. You can absolutely explain one advantage to the customer. If

you see that the customer’s desire to buy is not very strong, you can say:

Of course, these are just some of the advantages of this product. A small part has other advantages, and each one

has very powerful functions, but today I think, because of time constraints, I will only introduce you to so many,

p>

If you come to chat again when you have time, I will tell you other advantages and selling points.

At this time, it is much better than directly talking about all the products and then asking the customer to make a deal,

because you are using a This is a strategy of retreating to advance, so there is a saying: speak only three cents

, which is very reasonable. You should not tell the customer all your trump cards, and always leave some suspense to the customer.

Think about it, let the customer feel that you still have a lot of things that he does not have yet, so that he will be willing to continue to communicate with you

and continue to interact with you.

So remember the structure of this conversation. What I just told you is just one of the advantages of our products. There are also other advantages. When I have time, I will Let me give you a detailed analysis. Practice the structure of this conversation well. I believe it will capture the soul of your customer and create a smooth communication situation for you next time.

5. A sentence that makes customers eager to learn about your product

To be honest, this sentence is a sentence I learned as a doctor, because the doctor is in the ward They also need to prescribe prescriptions to patients. Sometimes when prescribing to patients, some doctors will deliberately prescribe higher-priced drugs, because this

may be related to their income. Bar. Maybe everyone knows this.

Generally doctors will try their best to recommend to their patients: My medicine is very good, it is a newly imported medicine, the latest

medicine, and the effect is the most powerful. But when I meet a patient, I often say, "Oh!" Doctor, this medicine is too expensive.

Can you try prescribing some ordinary medicine now?

Then this doctor went back to his old ways. When he saw that the patient's condition was out of control, he said to him:

Oops! For your disease, there is a medicine that is very good, but it is too expensive. I don’t know if I should prescribe it to you, because not everyone can afford it.

When he said this, 80% of the patients said that it doesn’t matter if it is more expensive, as long as

the effect is good.

I don’t know how to explain this law of human nature. The more we recommend something to him, the more he will develop resistance.

He doesn’t want to give it up, but the doctor suddenly gives him it. Having said that, the price is a bit high, I don’t know if you can afford it

But the patient said that the price is not a problem, as long as the effect is good, he can take the medicine smoothly

Recommend it to the customer, and then he will say this sentence first, and then talk about the ingredients and benefits of the medicine. The patient will often listen carefully

so this trick is very, very powerful. . 1 sentence that makes customers eager to hear your product introduction

Can you remember this structure, that is to say, this product is very good, but not everyone can afford it,

Because its price is very high, I don’t know whether I should recommend it to you.

I hope you will practice this structure repeatedly and apply it to your products and when communicating with your customers.

See how customers react.

6. One sentence with a high success rate for making an appointment with a client

Hello, let me teach you another sentence for how to make an appointment with a client. Ordinary salesmen, we used to

call strangers to visit, and then say: "Hey, Mr. So-and-so, are you free this afternoon?

Ah, I am "I want to visit you." The customer said, "I'm not free. Don't come." "Are you available tomorrow?" "I'll call you when I'm free one day"

Page 9 Later, I learned to be a very third-rate salesman. Why is it called third-rate? His performance is not high at all

, but he has one trick that is particularly powerful. He can always make appointments with clients. I have learned this trick. This is what he did.

When he asked:

"Hey, I'm that Xiao Liu. I think I have something to tell you in person." Let’s talk, I wonder if we can meet at 12:12 tomorrow noon? If you don’t have time for this, I will make an appointment with you next month.”

Say this. At this time, the customer was very strange, "Why do you have to come to talk to me tomorrow at 12:12 noon? And if there is no time for this matter, you have to get time next month." So it caused Customers

are very curious.

The client asked him, "Do you have anything specific to do?" "This matter is really important, and if the time is wrong, the two of us can't meet."

The customer has a 50-50 chance. Some customers will think he is being mysterious, but the other half of the customers are

superstitious customers: "Okay! Tomorrow Come see me at 12:12 noon", so,

He can make more appointments than the average person.

But you don’t have to be 12:12, you can be 3:03, 4:04, you can try this

and you have to be very solemn to the customers The feeling, when I was chatting just now, will make you feel very relaxed and happy

It means happy. But when Xiao Liu called:

"Hey, Mr. Zhang, there is a very important matter that needs to be discussed in person tomorrow, but we cannot meet until 12:12

, if you are free, I will go find you. If not, I will need to postpone it to the same time next month before I can tell you about it."

At this time, Mr. Zhang's curiosity made him feel a little depressed, and he couldn't wait to know what he was asked to do. So, it increases the chance of meeting. This method is not applicable to every customer

. However, if you need to often make calls and meet with new customers, you might as well try it occasionally, < /p>

See how it works. Maybe even if the customer doesn't meet you, he will think you are a very humorous person.

7. 1 sentence on how to extend the topic when chatting with customers

Let’s talk about how to extend the topic when chatting with customers. Because when we chat with customers, we often end up chatting for a while. Then when you ask them questions and answer them, the atmosphere is quite awkward. For example, you

are drinking tea with a customer, and then you say "Do you like drinking it?" "I'm okay with it" "Oh, me too

It's okay", and then the two of them I suddenly felt embarrassed and didn’t know what to say.

In fact, there is a very simple method. You only need to add a sentence here. You say: "I have three major hobbies: The second major hobby is "Drinking tea"

At this time, the customer will naturally ask you what your other two hobbies are, so at this time you

can switch to other topics to talk to you. He continued chatting. Of course, when you are chatting with a customer, if you

have a good chat, then you can say:

"You are a very humorous person. Among the people I admire, you must There must be three conditions, the first condition is humor."

Then what will the customer say at this time? What will the customer say about the other two conditions? Then this will make the customer happy

Your conversation continues. Of course, the same goes for if you want to chase a girl, you tell her:

You are a very kind person. The reason why I like you is because you are kind. There must be two girls I admire

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Conditions: The first condition is that the girl must be kind.

At this time, the girl will definitely ask what the second condition is, so when she asks you, her

curiosity has risen, and your topic Will continue to talk, then have you learned it? There are three characteristics of students that I like. One of them is that they practice right away like you.

8. One sentence that instantly activates the customer's desire for knowledge

If you tell the customer something he doesn't want to hear, then what you say has no value to him, but once you start

If you talk to him, he really wants to hear it. He has this strong thirst for knowledge, so basically this customer will be controlled by you.

So how to arouse customers’ curiosity for knowledge?

For example, there used to be a sofa seller. The method he used was very good. Customers came to choose a sofa with you.

He looked at customers to compare prices, quality, Appearance and other things, he said:

It seems that you are not an expert. Customers will ask why, he said:

Look at those of us who make sofas all year round. If you take a look, I guarantee that you will not pay attention to these things that you are concerned about.

We will all pay attention to other aspects.

As soon as he asks a question at this time, the customer's desire for knowledge will rise, and the customer will ask you, if you are an expert when buying a sofa

What will you pay attention to? He will I would half-jokingly tell the customer that I can't tell you. If I told you, you would choose the sofa.

Then the customer will half-jokingly say, you are such a stingy boss, and your business is not humane. Even if you

tell me, what will happen? I may not do it today. I may or may not buy it for you, and then he said yes, since you

want to know, I will give you some advice first. Of course, you don’t have to buy my stuff, but in the future you

When buying a sofa anywhere, you have to observe what these two places are like and what they are like. After the lecture,

then the customer had an enlightenment and felt that he had learned a lot. But at this time, what does this

boss think of this customer? He is no longer a seller, he is a teacher and an expert in the customer's mind. So it will be easier for him to close the deal next.

After I observed his method, I taught it to some beauticians in beauty salons. For example, if a client had acne on his face, they would develop it. Very good, they will say:

In fact, when I saw your action of popping acne, I knew that you are not an expert. In fact, if you are a true beauty expert

, they don’t If they know how to do this, they can use a very easy method to remove the acne without leaving any traces.

The customer will immediately say, if there is such a thing, tell me about it quickly, then he will say:

I won’t tell you, but I will tell you if I tell you. When there is no food to eat, customers will say, why are you such a young girl?

I’m so angry, sister, I spend so much money here a year, you tell me what can be done with one trick to remove acne, and then the technician

If you say that’s good, then I’ll tell you, he said that acne removal should be divided into several steps, the first step, the second step

The third thing, when he finishes talking about these three steps, he will embed one of his own products in one of the steps.

The client said that it is like this, no wonder the more I squeezed, the harder it got, and then it went smoothly and he said, okay, you come

Help me use this acne treatment plan, It doesn’t matter what product you should buy, customers will buy it naturally. This is you

First arouse the customer's thirst for knowledge, and then satisfy the customer's thirst for knowledge. In this process of stimulation and satisfaction,

you become an expert in the mind of the customer Follow the teacher, so it will be easy for the teacher to sell something to the students. If you practice this method well, I believe it will also bring double the income to your business.

9. 1 sentence to make customers want to own your product immediately

This video talks about 1 sentence to make customers want to own your product immediately. I don’t know if you have ever had such an experience in this life. The more you try to force something on others, the others will say,

Oops. I'm considering whether to do it or not. Sometimes you hang something so high that it seems difficult for others to get it, but many people want it.

So this sentence is to set such a feeling for the customer to make him feel that it is impossible to get this.

So what is this sentence? That is:

Regardless of whether you buy it today or not, I must make it clear to you. So what should I make clear? If you buy one piece, it will be at this price

But even if you buy five If you buy ten pieces, we can't lower the price any more. This is the lowest discount we can negotiate with you.

What does this sentence mean? In fact, one obstacle for customers is that I don’t necessarily want to sell it to you now. If you remember this sentence, even if you buy 5 or 10 pieces, I won’t be able to give it to you again. The price has been reduced.

This is already the lowest discount, but the reaction of most customers is that if I buy 5 pieces, it will not be cheaper for me.

If you say sorry, that can't be done. It's cheaper, so instead of buying five pieces, I just buy two pieces. This is the reaction of many customers.

Did you know? In fact, if you tell him, how much does it cost to buy one piece, what is the price of two pieces, five pieces

Ten pieces, smart customers will keep asking, then how much does it cost to buy 20 pieces. If your price is like this

If you buy an upper berth, he will say that I will buy two to try first, and then I will use them well.

If the reserve price is revealed, you must lower the price even if it is the price of two. Therefore, in order to avoid

entanglement with customers, and at the same time improve your energy and aura,

you tell him:

Even if you buy so much from me, don't expect me to lower the price with you. It's already the lowest price now.

If you say something that seems like a rejection of some of his requests first, it will in turn further arouse the customer's desire to make a decision quickly

.

This psychology is very clever. The mistake that many of our salesmen made in the past was to keep their posture very low.

Then they begged customers to constantly satisfy them, which ended up closing deals. At this stage, the customer appears to be procrastinating and hesitant. If you can categorically give the customer a feeling that you are fully qualified to reject him

This method will stimulate customers to want to own your product more quickly. Use this method well.

10. One sentence that makes customers feel like they are getting a big advantage.

Now I will teach you one sentence that makes customers feel that they are getting a big advantage. As we all know, customers do not buy cheap things, but everyone likes to take advantage, so in the sales process, if you make the customer feel that he is taking advantage, then he will Will be very happy and help you spread the word everywhere. I learned this from a clothing sales boss.

I once went to buy his clothes, and this happened when I was buying clothes. Then he quoted 1600,

Then I ran to get that one, When I was about to take it, just when I was about to swipe my card, the boss suddenly ran over and said:

Ah, I'm sorry, I just calculated the wrong price for you. It should be 1800, but I calculated it as 1600.

So you should brush 1800 now.

So, at this time, my companion started a tit-for-tat dispute with the boss. How could this be possible

Page 16? 1600 is 1600. You said 1600 and now you say 1800. How is it possible? Seeing that I wanted to buy it, the price went up again. The boss said I'm really sorry. It's not that I want to increase the price. In fact, it's really 1800, but No matter what he explained

, the final payment must have been 1,600 yuan, but I felt that after paying 1,600 yuan to buy this dress, I felt very good. It was better than any other clothes I bought. It all feels better. Why? Because I think other people have to pay at least 1800 to buy something, but I only spent 1600 to buy it, so I may go to that store next time.

Of course, when I talk about the fierce argument, I am not blushing, I am just joking and saying, oh,

The boss just gives me a discount, don’t be so stingy, the boss said , Oops, if I really do this, I will lose money.

I talked a lot about it, but in short, he gave me a very good feeling. I thought maybe the boss really made a mistake

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Price, maybe this is one of his strategies, but the end result is that he sells the product and I am very happy,

So you can design this method according to the characteristics of your product See if you can make your customers happy

too.