The story of Liang, the merchant's brother

Brother Liang is a businessman and was born in the early 1970s.

Brother Liang started his business before he graduated from junior high school. His father is a tailor in the country. He is straightforward and stubborn, and his family style is rigorous and harsh. He asked men to get married and start businesses early, so his three brothers, the eldest brother and the second brother, went out to do business early in their teens.

The same is true when it is his turn. First, I carried a backpack with my eldest brother and second brother and set up a department store stall in the country. Then he just turned 20 and got married and continued to do business with his wife. Later, eldest brother and second brother went to a wholesale market in the city to rent a booth to do clothing business, and he also went down to the city with their help.

The 1990s was a time of blood boiling and passion surging, and it was also a time of giving back the richest wealth to those who dared to take risks.

Diligent, intelligent and without obvious bad habits, Brother Liang has some advantages different from his group.

He will certainly suffer a lot at first, but with his skills, he will soon get ahead.

To do clothing wholesale, choosing goods is the key, and selling goods is the key. The goods he chooses are always more novel and fashionable than others, and he is always more delicate than others. Soon, he changed from a stall owner to a big boss who rented stores and sold bedding.

It is said that the store he opened in the past was the largest single bedding store in the northwest of this province.

Later, in the name of charity donation performance, he invited the most popular Fu couple to the store at that time and made his business in by going up one flight of stairs at once.

Brother Liang made an annual income of more than one million, and became a celebrity in business.

The bedding business has reached its peak. Brother Liang was prepared for danger in times of peace, leaving all the business in the store to his wife and opening up a new battlefield himself.

There are new properties in the local area. Although it is adjacent to the food street, no one dares to eat crabs first and rent a facade to start a business. So year after year, most of the facades are still closed.

Brother Liang made a move, rented a row of facades and opened the largest teahouse in this area.

People coming and going shook their heads and thought it was a joke.

Unexpectedly, the business of this teahouse soon became hot, and other empty facades that had been idle for a long time were rented out, and almost all the teahouses were opened.

I met Brother Liang in about 20 1 1 year, which was the peak of his career.

He is short and chubby, with a big face and a big back, full of energy and bright eyes, with the conceit and even arrogance of successful people in his brow.

Eloquent, quick-thinking, and resolute.

I gradually got to know him and did business with him three times, but everything went wrong and failed again and again.

From the contact, I also realized some problems of Brother Liang. For example, as the owner of Foot Bath City, he has 100 employees and 10 middle-level ministers and managers. He always likes to be hands-on and single-minded. When there is a contradiction between employees, he personally mediates; He also asked what to buy at noon and evening; In which room the water pipe leaked, he even called someone to repair the ............................................................................................................................................................... himself. He was as busy as a bee, but the person in charge watched with delight. And the boss takes care of it himself, naturally. Things are not handled well, no one coordinates, and over time they are tired of coping.

At the same time, he has a strong personality and should take the lead in big and small matters. It's untimely and meaningless, and you'll say win. In particular, there is no room for tough guys like him, and many of these people are capable people who can bring customers to the store.

The failure of the investment ended in discord, which made Brother Liang lose some money and brought some negative effects on his social image as a "business genius", but it did not lead to his "collapse".

Let him go to rout is two kinds of behavior:

The first is a loan to buy a facade. The failure of small enterprises did not shake Brother Liang's confidence. At this time, it was reported that the developer of the teahouse facade he operated wanted to sell the facade in this area, because the developer was familiar with him, and he first knew the news. After a little thought, he began to do it. First, he bought a 200-square-meter frontage. At this time, the developer may want to try the wind direction, and his purchase price is very low. News spread, facade buyers increased, developers took advantage of the trend to raise prices, but still slightly lower than the market price of the same lot. At this time, Brother Liang moved his mind even more and decided to buy the rented teahouse facade. Thousands of square meters of facade, he certainly didn't eat it himself. So my eldest brother and my second brother bought the facade through a bank loan. With millions of loans and high interest rates, Brother Liang is under great pressure, but he has weighed his own strength and thinks that biting his teeth can also reverse Gan Kun.

The second is to expand bedding stores. After the failure of the foot bath city, Brother Liang went through two restaurant closures in succession. At this time, the time has reached 20 13, and for many businesses, it has entered a turning point adjustment period. It's a pity that he has been too keen to notice. Bedding shops have always been the basis of his business, and there was a significant decline at that time. He didn't realize that it was the influence of the strong wind, but summed it up as the lack of competition and expansion of his peers, so he immediately opened two branches.

The blind opening of the branch directly lost millions, and it ended hastily before the lease period.

At this time, the turnover of the head office was halved.

It never rains but it pours. The terrible thing is that the bank loan for buying a facade has to be paid back every month.

First, crustily skin of head, mortgage assets and rob Peter to pay Paul. After all, it is only a short-term behavior. Later, when something happened, he reached out and borrowed money from the people.

The last step is to go to a total rout, all kinds of debt collection, credit hacking, and eating a lawsuit.

Looking back on the road of life, in fact, I walked every step by myself. As a witness to the ups and downs of Brother Liang's life, I am an early success and a near failure. I see my own sadness and joy, and I see the ups and downs of my friends. This cicada-like experience makes me more sensitive to clarify the nature of things in the world.

The ups and downs of Brother Liang's life, especially the decline of his career, have many reasons of his own, but more importantly, the changes of the times. Like a fish stranded on the beach, it can't keep up with the tide at low tide. Many times, it is not hard to solve the problem. Although many people keep criticizing him, I have always recognized him and am willing to communicate with him.

I remember when he decided to open a branch, I talked with him under the street lamp next to the teahouse for more than two hours. I earnestly advised him not to open a branch, not only not to open a branch, but also to adjust the business strategy of the old shop and turn the main target customers to the people.

He is so determined that nine cows can't be pulled back. I remember that look.

Today, many years later, he often regrets not listening to my advice, and I regret not being able to persuade him to persist.

According to him, if there is no decision to open a branch, even if it fails, it will not fail so thoroughly.

Today, Brother Liang is still working hard in the business world, but it seems that their time has passed and it should be difficult to reproduce their former glory. Actually, Brother Liang is just the representative of that group of people. Like him, there are not a few people who have failed to step on the pulse of the times, made mistakes in their choices, and their business has declined. Some of them invest at will, run poorly, and some blindly trust others, falling into the whirlpool of usury in investment and financial management. ......

After all, there are only a handful of people in this world who can feather a fan, strategize, ride the wind and waves, and bravely stand on the forefront. And it is rare to grasp the fate of the current situation and always stand in the winner's team.

It is very good for most ordinary people to seize the few opportunities given by fate, understand the present situation and avoid unnecessary failure.

There is a classic line in the movie Godfather: "Those who spend half a second seeing through the essence of things and those who spend their whole lives not seeing the essence of things are doomed to be completely different fates.