Problems existing in the marketing of Tik Tok Haidilao

The marketing problems of Haidilao in Tik Tok are as follows:

1, the advertising language is exaggerated. Some advertising slogans are exaggerated and untrue, which are suspected of misleading consumers and have a negative impact on brand image.

2. The attributes of e-commerce are outstanding. Haidilao's publicity in Tik Tok is mainly to guide customers into the store, but the video overemphasizes online purchase. Offline represents that the actual price of goods is inconsistent with the price of Tik Tok, and it is impossible to establish a sincere consumption relationship.

3. Lack of interest. Tik Tok platform users are mainly young people, and this group pays attention to fun and innovation. Haidilao lacks enough creativity and new ideas in displaying food and making.