Why do rich people prefer to buy at auction at a high price rather than at a low price in private?

Privately: there is no charge, but you can't expect the price of the collection and the speed of the transaction; Auction: there is a certain fee, you can refer to the price of the collection and the specific trading time.

Why do rich people prefer to spend a lot of money to buy things at auction houses? Do you have a problem with money?

Tibetan friends who want to sell their collections must read this article.

First, many rich people buy cultural relics and artworks for investment (or speculation), not for collection.

Where rich people start businesses, investing (or speculating) to make money is their strength. In recent years, the real estate and stock markets have been depressed, and many rich people have taken a fancy to the cultural relics and art market. They buy cultural relics and works of art, just like buying real estate and stocks, waiting for the right time. Once the market goes up, the collection appreciates, the price goes up, and they make money, they will sell it immediately. So, what kind of cultural relics and artworks appreciate the fastest and are the easiest to sell? Of course it is a good thing. Just like buying real estate lots, buying stocks has great potential and is easy to sell. It is also true that the auction house is indeed a thousand choices. As someone said, the more people strive for, the better. So they must go to the auction house to earn money and compete with others.

Two, the auction house to buy the collection is easy to sell (sell) cash.

Then, someone has to ask, since it is an investment, it is necessary to consider the cost. As mentioned above, people don't want cheap ones, so why spend a lot of money and high cost to buy them at auction? If it is a collection, then they will definitely buy it in a cheap place. However, as an investment, we must consider the realization of the collection when the market rises. At present, the best platform to sell in time and sell at a good price is the auction house.

Then, some people became suspicious. Does it have anything to do with where the collection was bought? I (antique exchange) can tell you clearly that this is too big, very critical and very important. Here, take the azure glaze washing of Ruyao in the Northern Song Dynasty auctioned by Sotheby's in Hong Kong on June 3, 65438 as an example to analyze. Before the auction, this washing of Ru kiln green glaze in Northern Song Dynasty was collected by Taipei Hongxi Art Museum, which was photographed at Sotheby's in London on June 1982. At that time, the catalog number was 252, and the record was very clear. I stopped talking before. This is emphasized by the auction house. That is to say, this collection is not water or grave robbery unearthed in recent years. After it is taken from Sotheby's in Hong Kong, it can be auctioned at several major auction houses in Beijing at any time, and everyone is willing to accept it. Because it is "orderly circulation", the cultural relics authorities will not be embarrassed when checking the auction items of cultural relics.

20 17 10 10. On 3 October, an azure glaze wash of Ruyao in the Northern Song Dynasty was sold at Sotheby's Autumn Auction in Hong Kong for a sky-high price of HK$ 260 million, with a total commission of HK$ 294 million. Although the buyer was not made public, many Tibetan friends began to guess that the buyer must be a rich man in China. Some Tibetan friends also said that he also had a washing pen in Ruyao, but no one wanted one tenth or even one twentieth of the auction price. Some Tibetan friends also complained that local tyrants are really rich and stupid now, which are found in China and cheap, and they always like to show off their arrogance at auction houses.

What this Tibetan friend said sounds reasonable. It's silly to refuse cheap things and insist on expensive ones. In my opinion, since they are rich, they must not be stupid. If they are really stupid, how can they become rich? Regardless of the authenticity of your Ru kiln pen washing, the first company didn't know that you had Ru kiln pen washing, and it was cheap. The second is that if you know it, you won't want it unless the price is low enough to buy it.

So, why are rich people more willing to pay big money to hang signs at auction houses to buy things? What should I do if I have a problem with money?

If this glass wash of Ru kiln in the Northern Song Dynasty belongs to the folk Tibetan friends mentioned above, no auction house in China dares to accept it, unless the evidence you produced was purchased from a cultural relic store in the early years, or transferred from collectors such as Wang and Wang. Because it is impossible to prove that the source of the collection was not unearthed in recent years, or was robbed. Therefore, only the "well-circulated" collections purchased by auction houses at home and abroad can be realized at any time. Once you need to sell (sell) or withdraw funds, you can take it to auction.

This is the real reason why rich people prefer to spend a lot of money to buy things at major auction houses at home and abroad, and it is also the real reason why many Tibetan friends have been "closed to the outside world" and some domestic auction companies have gone abroad to collect lots in recent years.

Antiques are priceless because their value is immeasurable and they can tell the truth from the false. No one thought of this value. It can be said that there is definitely more than one Ru kiln in the Song Dynasty in the world. Why did it sell for a sky-high price? Some collectors have a lot better than this, but the problem is that others have realized that this is antique value!

Where is the market value of antiques?

In fact, the market value is not fixed. Everyone knows that Yuan Qinghua Guiguzi sold more than 300 million yuan, and the chicken cylinder cup sold more than 200 million yuan. It is not an obscure collection that can sell for sky-high prices overnight. A very simple truth is a cliche: a straw tied to cabbage is the price of cabbage, and a crab tied to it is the price of seafood. It is also a straw, but the gap is 10. Different channels and different groups of buyers will always be the focus of the antique circle. I have been engaged in the auction industry for many years and found that Tibetan friends are prone to make mistakes now. I always feel that other people's collections have sold very high value through auction, and I have to compare and price them according to their value before I can sell them. This is very irrational and serious misjudgment. For example, the same blue and white yuan has been sold for more than 300 million yuan before. It is undoubtedly a waste of time and money for you to operate according to the same value. A collection is of high value, ten minutes on stage and ten years off stage. How to operate behind it, and how much money and time have you invested? Wait, these are all things to consider. What people who can play in the antique market put an end to is following the trend. Those who really sell the collection will always know when and through what channels the collection gives value, so as to maximize their own interests.

Too many fakes in the antique market? The auction industry is too deep to believe?

Now when it comes to this issue, I believe many Tibetan friends are very painful and entangled. Why do some unscrupulous antique lovers often struggle with a question, is my collection true or false? Teacher, can you take a look at it for me? Years of experience in the art industry tell me that antiques are actually divided into artistic value and market demand, regardless of "authenticity". Many people will ask, how much is the fake one? Who wants it? Then I can tell you whether the antique circle is true or not. Who will define it? Expert conclusion or scientific appraisal? Ten experts may have ten views on a collection, and different academic and archaeological studies have different views. Can you explain the value of antiques clearly with a scientific professional trial? A Song Dynasty Ru Yao brush ink painting was auctioned at the auction. Many people ask if it is true. It feels fake, but it's worth selling. A real antique circle person depends on his eyesight to see a collection. You won't buy it until you approve it yourself. It's not that my age is definitely okay. If you are a very unprofessional layman, antiques play with value and can turn priceless things into value, you are the winner.

In addition to the identification of collections, how does the market measure and choose? An old collector friend of mine told me that he started collecting at the age of 20, and now he is over 60. He had to sell his collection and go back and forth. In his early years, he had no money to collect. Now he thinks that old age will make his life better and he wants to sell his collection. He has tried many channel auctions and exhibitions. He also invested a lot of experience and money. It is very painful to have no ideal buyer to buy your own baby. It has been collected for many years, and now it is a problem that it can't be sold. Later, in a discussion, we gradually learned that my old friend had actually completely lost himself and thought his collection was unique. He must sell the value he wants. For example, he told me that my Jun kiln in Song Dynasty was no better than mine, and it won high value in an auction. I think mine can also be sold. In fact, this is a "morbid" pursuit of value by many collectors, ignoring the value of the collection itself and the market operation. Later, I told my old friend about the market and antique circle, and he began to have an epiphany. Collection is not determined by the value of the mouth, but by the market operation and demand. At present, auction houses have specific operation plans and market suggestions to guide the positioning of collections, and give reasonable and constructive suggestions as reference. There must be a reason why the collection can't be sold.

Why do buyers choose to buy collections in auction companies? Who are the real buyers? Why do buyers choose to buy collections in auction companies?

In fact, when answering this question, we must first understand what kind of groups have the ability or need to buy antiques and antiques.

In fact, only three groups need to buy antiques and antique works of art:

First, true collectors or people with lofty ideals who are interested in protecting and inheriting China culture.

Second, investment customers in the industry resell, buy and earn the difference.

Third, the current successful entrepreneurs.

The 5,000-year-old culture of China is legendary. It is not easy to spread and preserve antique works of art that have passed hundreds of years. These collections not only have historical research value, cultural heritage value, artistic appreciation value and economic collection value. Plus its scarcity and non-renewability. It leads to the heart that everyone wants to have. So, in real life, should these most powerful collectors bid for their collections in auction companies?

The reason for this is the following：

1) As we all know, antiques play in circles. However, famous auction houses all over the world have their own senior collectors, who can make friends at auction houses. This is the level of play. And in these circles, the growth of knowledge, the transaction of collections, the accumulation of contacts and so on. It's all very easy

2) The collection recovered by the auction house will have legal proof of origin and auction transaction records to facilitate future transactions.

3) Now that the country advocates the policy of rejuvenating the country through culture, the antique art market will definitely be standardized, and there will be disputes over the collections sold by auction companies, so it is easy to handle and solve them.

4) Collections sold by powerful auction houses around the world can be used as bank loans to meet their own needs.

5) As an antique, if the source is legal, it can be appreciated and preserved without deducting the inheritance tax.

6) Antique trading involves a huge amount of money, and the risk of drawing and drawing funds will be much better controlled through standardized operation among auction houses.

7) In the auction house, the collection can move constantly. If you can judge accurately, your collection will sell at a good price. Therefore, the main collection groups now like to buy collections in auction companies.

Antiques are not a business that can be rewarded without investment. Many people don't understand this truth and always ask to sell cabbage and antiques. Antiques are fun without money. Auction is an art investment. Everything has two sides, but investment will be risky. If you can figure it out, you will take fewer detours.

Off-topic:

When communicating with Tibetan friends at ordinary times, some Tibetan friends said there was a third reason: rich people generally have no eyesight and dare not buy in the private market, so they can only buy collections in relatively guaranteed auction houses. In my opinion, this reason does not exist. Because rich people can be said to be smart people, how can they not know the investment risks? Therefore, rich people who invest in cultural relics and artworks have a team of experts behind them, including those who specialize in appraisal and market analysis and evaluation. Not to mention tens of millions or hundreds of millions of investments, even millions of investments will be carefully analyzed and demonstrated. They usually send a team of experts to conduct multiple rounds of appraisal and consultation on what they want before shooting, and analyze and evaluate the investment prospects of the collection and the psychological price of the auction. Therefore, this reason does not exist.