Picasso and Van Gogh: Two Stories, Two Lives

Van Gogh and Picasso were both talented painters, but Picasso was the king of stories before his death, and Van Gogh just painted silently. Their life circumstances are completely different: Van Gogh died poor, while Picasso died rich. The poor have reason to be poor, and the rich have reason to be rich. Why are the poor poor? Why do rich people have money? Because the rich can tell stories, but the poor can't.

Poor van Gogh

Van Gogh was poor when he was alive. Although he painted more than 900 oil paintings in his life, he only sold one and earned 400 francs ... A few months later, Van Gogh committed suicide.

Van Gogh lived a life of mediocrity and diaosi. But the paintings are colorful and full of all kinds of "obscenities" for a better life in the future. From Starry Sky to Sunflower, it expresses Van Gogh's inner yearning for freedom. Apart from hanging out with the girl who loves to laugh, Van Gogh can only drown his sorrows in wine.

Poverty kills people: Van Gogh is crazy! He cut off his ear. When his brother stopped providing him with living expenses, 37-year-old Van Gogh chose to die: he finally shot himself. Van Gogh died of poverty.

Rich Picasso

Compared with Van Gogh, Picasso's life was brilliant. When 9/kloc-0 died, Picasso left behind more than 70,000 paintings, several luxury houses and huge amounts of cash. It is estimated that the total value of Picasso's legacy is 39.5 billion yuan. Obviously, Picasso died of money. Also a painter, why is Picasso so rich? It turns out that Picasso is not only a genius in painting, but also a genius in marketing, and he is also a money counter who can tell stories.

Stories are more valuable than paintings.

Whenever Picasso wants to sell paintings, he will hold an exhibition first, and then gather a large number of well-known art dealers to listen to his stories. Tell the background of the work, the intention of the work and the stories related to the work. If a painting wants to sell well, it must be painted well first. But if it's just a painting, I'm afraid no one wants to pay a high price.

People are more interested in the story behind this painting. With this interest, the story is valuable and the paintings in the story are valuable. This is a process of "monetizing" products, which many people don't understand, but Picasso, a genius, knows well. Now your products have vivid brand stories, and these brand stories are being interpreted innovatively every day.

Picasso also "brushed his face"

It is said that after Picasso became famous, he liked to pay by check even if he bought daily necessities. Why? Actually, there is a little secret. Picasso was already a famous painter. If he buys by check, what will the shopkeeper do with it?

Picasso thought that instead of taking this check to the bank to exchange so little cash, the shopkeeper might as well take this check with Picasso's autograph as a work of art and quickly frame it and collect it. At least it's a meaningful souvenir, and maybe it can be appreciated and sold in the future. So, in order to shop without spending money, Picasso paid by check, which is equivalent to the celebrity "brushing his face" now.

Familiar with the principle of brand premium

Mouton Rothschild Winery, belonging to the extremely mysterious Rothschild family winery, is located in Bordeaux. The quality wine produced by Mu Tong Winery is world-famous. Since 1945, philip roth Childe, the owner of Mu Tong Winery, has invited many painters to design wine labels for it every year, among which Picasso once designed wine labels for it at 1973.

But Picasso did not ask the winery to pay him, but accepted a batch of wine as a reward. Picasso believes that the value of this batch of wine will inevitably soar because it is labeled with its own design. In addition to living and drinking by yourself, there is a higher premium after selling. It can be seen that Picasso is really a prudent financial expert.

Picasso played social business.

Pablo Diego Jose Santiago Francisco de paula Juan Nipomochino crispi Na de Ross Remidios West Pogliano de la Sandy Sima Trinidad Maria Paricio Critto Ruiz blasco Picasso This is Picasso's full name, and I'm afraid even Picasso himself may not remember it. But the name shows the modern business genes contained in the Picasso family itself.

It is said that people in Picasso's hometown will add the names of their ancestors and their close relatives and friends, with the real purpose of bringing them closer together.

In their view, it is extremely important to establish honest and reliable interpersonal relationships. We now say that the essence of mobile Internet is socialization, and the business in the era of mobile Internet is social business, and the foundation of social business is mutual trust. It can be seen that Picasso was born with the gene of social business.

Van Gogh died poor, Picasso died rich. Van Gogh was poor because he could not share the value with others in his lifetime, while Picasso realized the brand premium before his death. Picasso said, "What I draw is not the appearance of things, but the essence invisible to the naked eye."