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A few days ago, an open letter issued by Huang Ximing, the founder of Bojun Automobile, confirmed the rumor that Bojun will even transfer assets to the new company due to financing obstacles. In the letter, Huang Ximing also made it clear that Bojun Automobile decided to reposition the company's business model and actively cooperate with the company's performance and products at this stage to create positive cash flow.
The so-called repositioning of business model is actually nothing more than a euphemism. To put it bluntly, Bojun should give up making cars and find another way out. Indeed, building a car is extremely difficult and the risk of failure is extremely high. The head players of the new car-making forces, such as Wei Lai and Tucki, are still struggling, and Bojun cars that are not head players will only be more difficult.
It's a pity that Huang Ximing wanted to build a good car from the beginning, at least it seems serious, not a PPT player.
Bojun Automobile was founded on 20 16, formerly known as American Advanced Vehicle Technology Co., Ltd. and Shanghai Sizhi Automobile Engineering Technology Co., Ltd., and is an engineering company engaged in vehicle development and technical support. The founder of the company, Huang Ximing, is truly authentic. He has worked in Detroit for many years and is responsible for developing vehicle chassis platforms for Ford, General Motors and other automobile manufacturers, and has profound experience in building cars.
Through Huang Ximing's resources and reputation, Sizhi has successively reached cooperation with many first-line manufacturers such as Ford, GM, FAW, SAIC, BAIC, Geely and BYD. To provide them with services such as automobile chassis platform development, vehicle performance research and development, NVH performance improvement and lightweight, ADAS system research and development.
Until Bojun was founded, Shanghai Sizhi became its subsidiary, and the core technologies accumulated at all levels before were also transformed into Bojun's advantages. The core members have more than 20 years of working experience in automobile and related industries, which can be described as a group of veterans.
As the saying goes, the stage is as big as the heart.
In the following days, Bojun's ambitious industry was obvious to all, and he made great efforts to find a factory, and also realized independent research and development of batteries, BMS, vehicle control and drive integration. Mastered the core technologies in the fields of Sanpower, ADAS and BMS, which are very important for new energy vehicles, and planned the research and development scale of several new cars a year. He claimed to have developed three electric vehicle platforms: i-SP, i-MP and i-LP.
Based on these three platforms, Bojun built the first product iV6 and the flagship product iV7 of Tesla Model Y, which were officially "unveiled" at the Shanghai Auto Show last April. Among them, the iV6 is equipped with a 90kWh battery with a cruising range of 600 kilometers and the iV7 has a cruising range of 700 kilometers. From the performance data alone, it has far surpassed many new energy vehicles in China. It can be seen that Bo County does have hard power.
At the same time as the product was unveiled, Bojun also reached a cooperation with FAW Li Xia to acquire the vehicle-related land, manufacturers, equipment and other assets of FAW Li Xia. In June last year 165438+ 10, we formally established a joint venture with it to produce new energy vehicles, so Bojun also obtained the qualification to build cars, which can be described as everything.
However, how beautiful fairy tales are, how cruel reality is.
As we all know, building a car requires huge capital investment. It happened that in 20 19, the global automobile market suffered an unprecedented "cold winter". Even BMW and Daimler have been reported to lay off employees and reduce costs, not to mention Bo County, where cars have not yet been built.
According to Tian Yue's data, Bojun Automobile has completed six rounds of financing. The last financing can be traced back to last June, raising 2.5 billion yuan. But to be honest, 2.5 billion yuan is really not much for building a car. Li Bin once said that 20 billion yuan is just a stepping stone. Look at this 2.5 billion. Moreover, before this, Boxian has completed five rounds of financing, and the specific financing amount has not been disclosed. Whether it really comes is still unknown.
In 2020, a sudden COVID-19 epidemic came unexpectedly, making the already poor families worse. Bojun Automobile not only failed to launch the first production model as scheduled, but also faced multiple blows such as delayed product delivery, resignation of management team, employee salary and rights protection. The capital chain break and debt problem have undoubtedly become the biggest dilemma on its road to building a car.
Boxian employees collectively ask for salary.
At the same time, the manufacturer FAW Li Xia has also been affected. According to the agreement, Bojun Automobile shall pay the initial investment of 654.38 billion yuan to the joint venture company in cash within 30 days from the date of obtaining the business license. Up to now, Bojun Automobile has only paid 1.465438+ ten thousand yuan, which is far from the promised amount. This also forced FAW Li Xia to send two official letters and three lawyer letters to Bo County.
Compared with Huang Ximing's high spirits in the interview of 20 18, he claimed that Bojun had no direct competitors in cost performance and could become Volkswagen and Toyota in the field of electric vehicles. Looking back now, it seems that there is only a chicken feather left in Bo County, which makes people feel very embarrassed.
However, if we focus on the whole car-making industry, we will find that this is not only a problem of a car company in Bo County, but a dilemma that the whole new car-making force is facing.
In recent years, hundreds of new forces have emerged in China, and the Internet and real estate giants have entered the new energy automobile industry. However, after a short period of excitement, most of the new forces soon disappeared. Up to now, there are only 13 new car companies that have really achieved mass production delivery. None of them dare to say that they have lived a better life and are struggling.
Hot money, enthusiasm and ambition gave birth to such a group of new forces. They knew they would swim naked on the beach, but everyone thought they would be the lucky one. It is unknown whether it is right or wrong to build a car with enthusiasm, but when the ending of giving up building a car one after another appears, it will undoubtedly make people feel sad for the whole era, industry and group. However, during the avalanche, no snowflake was innocent.
-The end-
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