How do you view Gree’s report on Oaks?

A public relations war is essentially for marketing purposes.

The battle of interests, the "black public relations" to repay the grudges

This battle can be roughly divided into two lineups on the Internet. Some people think that this is a battle of interests between Gree and Oaks. Some people believe that this is "black public relations" based on maintaining the order of fair competition in the market and competing for the company's own interests.

Gree and Oaks have a long history of grudges, starting from the poaching scandal in 2010 when Oaks poached more than 300 key personnel from Gree Electric’s R&D, quality inspection and other departments, to Gree Electric’s lawsuit against Oaks in 2018 Gree has been preparing for the patent war in which the air conditioner infringes 6 patent rights for a long time. It is waiting to report Oaks at the key node of the 618 e-commerce promotion and severely "hack" Oaks in order to stabilize Gree's position as the leader in the industry. , seize the online air-conditioning market, and avenge the original grievances.

"Report-based public relations" to maintain fair competition in the market and compete for the company's own interests

On June 10, Gree Electric Organ Micro released a letter of report against Oaks, saying that 8 Several models of air-conditioning products failed to meet standards. There was a large gap between the product and its advertised and nominal energy efficiency value, seriously violating national regulations. Eight inspection reports were issued to prove that some of Oaks' air-conditioning inspection items did not meet the standard requirements, which was well-founded. Oaks's behavior of falsely marking the energy efficiency level of air-conditioning products infringes upon the rights and interests of consumers and is a deliberate attempt to disrupt the order of fair competition in the market.

Therefore, it is concluded that this is Gree’s “whistle-blowing public relations” based on maintaining the order of fair competition in the market and competing for the company’s own interests.

Conclusion

The truth still needs to be clarified, and relevant regulatory authorities need to reveal the answer for us. However, for consumers, there is no need to worry too much, it will only make the entire market more transparent, and the benefits outweigh the disadvantages. (Content excerpted from Shiwei Technology-Marketing Skills)