A little humor can enliven the sales atmosphere.

A little humor can enliven the sales atmosphere.

When selling, the sales atmosphere is particularly important, so how should we activate the sales atmosphere? Read with me. Humor can enliven the sales atmosphere and I believe it can inspire everyone.

Psychologists believe that humor is one of the most infectious and universal communication arts. The role of humor in interpersonal communication cannot be underestimated. As the saying goes, "Laugh, you are ten years older". Most people like to associate with people with a sense of humor, because they can bring people a kind of spiritual pleasure and relaxation. In sales, the transaction itself is easy to make customers full of vigilance and hostility. If the salesman can use humor skills properly, he can eliminate the tension of customers and make the whole negotiation process relaxed and full of human touch. Therefore, humorous salespeople can win customers' welcome, gain their trust and promote the success of the transaction.

The humorous language of salespeople can often turn defeat into victory in sales. The salesman in the following case used humor appropriately to avoid embarrassment in an emergency.

A real estate agent took a couple to a new building. He wants to sell the couple a new house. Along the way, in order to sell this house, he kept boasting about this house, this community: "Look at this place! The air is fresh, flowers and plants are everywhere, and the residents here will never know what disease and death are. No one is unwilling to leave here. " It happened that at this moment, they saw a family busy moving. The agent immediately said, "look, this poor man ... he is a doctor here, but because there are no patients here for a long time, he has to move to another place to start a business and make a living!" " "

There is also a typical case of using humor. George, a salesman, is eloquent, quick-witted and resourceful. Once, he was selling his "folding" drawing T-square: "Look, these drawing T-squares are so strong that they won't break no matter how you use them." To prove what he said, George pinched both ends of a drawing T-square to bend it. Suddenly, with a bang, the original intact T-square suddenly turned into two pieces of plastic. Clever George held them high and said loudly to the onlookers, "Please take a closer look. Ladies and gentlemen, this is what the inside of the T-rule looks like. Let's take it apart and see how good its texture is! "

Humorous people bring laughter wherever they go. If we are a humorous salesman, we will bring a lot of happiness to our customers and make them feel relaxed during the whole transaction. Therefore, in the process of sales, it is advisable to have a little humor at an appropriate time, which can ease the atmosphere of opposition with customers and achieve the goal of mutual cooperation more quickly. But when using humor, we should also pay attention to the following points.

1. Humor should be moderate

In sales, telling some jokes properly can quickly reduce the hostility of customers to us and promote the success of sales. But don't overdo it. If you don't master it well, you will leave a frivolous and unreliable impression on your customers.

2. Pay attention to the humorous content

You can joke about some urgent embarrassing scenes, but don't joke about some personal problems of customers, so as not to cause the other party's unhappiness and make customers feel that we don't respect him. And the wording must be clear to avoid misunderstanding.

3. Keep smiling when you are humorous

In the process of humor with customers, salespeople must keep smiling, otherwise humor is likely to be mistaken for irony. The salesman's smile is actually telling the customer that what he said at the moment is to make the customer happy. Some salesmen are serious when joking. What used to be a very interesting joke will turn into a very ironic remark, which will destroy the relationship between the salesman and the customer.

Humor should not dilute the topic of conversation.

There is only one topic that salespeople talk to customers: closing a deal. Some salesmen are humorous and clever when joking, but at the beginning, they pull the customer's ideas farther and farther, and finally dilute the topic of conversation, leading to the failure of the transaction. Therefore, salespeople must pay attention to avoid making such mistakes.

Humor should distinguish customers. Before we intend to relax humor, we'd better analyze whether our customers like humor or not, and we must not irritate each other. If we meet serious and straightforward customers, don't pretend to be humorous. Humor should distinguish between occasions. Humor is not appropriate if you are in a serious meeting or discussing important things. Humor should find the right topic to avoid silence and embarrassment.

How to promote sales humorously in maternal and infant stores?

Cultivate maternal and child professional knowledge

1, turn 3, sit 6, roll 7, climb 8, stop 9 and walk in circles;

2, three treasures during pregnancy: folic acid, milk powder, good mood;

3, milk powder to see the barcode and formula, care to see the material and PH value;

4. Golden diapers, silver underwear and iron socks: diapers have high contact with the baby's skin, and the material requirements are particularly strict. It is necessary to choose good quality for your baby. Underwear should prevent formaldehyde from exceeding the standard, socks should contact the skin less, and only cotton should be used;

5, milk powder makes the baby healthy, toys make the baby smart;

After 6 and 70, my mother looks at the price/performance ratio; After 80, my mother looked at the experience; After 90, my mother is optimistic about it;

7. I would rather offend a shrew than a pregnant woman; Serve pregnant women well and be your loyal customer for at least 4 years;

8. Product knowledge can make passers-by become customers, and parenting knowledge can make customers become fans.

Exercises to improve sales skills

Pre-sale is a link neglected by too many bosses and employees. The pre-sales work is to prepare for the next sales. You know, customers go to the store-

1, let gifts tempt customers, let professionals convince customers, and let patience touch customers;

2, the product is not the main push, the market goods are a pile;

3. New customers don't push new milk powder, and old customers don't play tricks;

4, diaper sales demonstration; Watch the video of milk powder sales; Nursing sales look at pictures; Material sales rely on eloquence;

5. Want high sales volume and omni-channel sales as soon as possible: omni-channel sales is a topic recently studied in physical stores, including physical store sales, micro-store sales, three-level WeChat merchant distribution system, WeChat group sales, community sales, dad group sales and O2O sales;

6. Class A customer image tree, class B customers are profitable, and class C customers are popular;

Description: Class A customers refer to the top local consumer groups, who don't care about the price, but they have many consumption channels. Shopping malls should not expect Class A customers to survive. Class C customers are price-sensitive customers, and it is difficult to generate profits. Class B customers are the core profit contribution layer of the store.

Sales skill recommendation of sales staff:

1. Be confident when recommending goods. Salespeople must have confidence in themselves when recommending goods to customers, so that customers can have trust in the goods.

2, suitable for customer recommendation. When showing and explaining goods to customers, we should recommend suitable goods according to the actual and objective situation of customers.

3. recommend to customers.

4. Characteristics of commodities. Every commodity has different characteristics, such as function, design, quality and so on. When recommending goods to customers, we should emphasize the different characteristics of goods.

5. Focus the topic on commodities. When recommending goods to customers, we should try our best to lead the topic to the goods, and at the same time pay attention to the customer's reaction to the goods, so as to promote sales in time.

6, accurately say the advantages of all kinds of goods.

Five emotions when selling:

1. Self-confidence: Self-confidence is an intangible quality, which can be cultivated instead of taking a pill, and is an important investment in the future.

2. Love: treat customers as relatives and friends, and let customers feel it with your service.

3. Patience: When selling, you must be very patient, considerate and resilient on the premise of grasping whether customers can buy.

4, perseverance: unwilling to fail, one by one' continue to work hard'.

5. Grasp the customer's heart: Grasp the customer's psychological dynamics, what you want to do next and what you need.

Skills to promote sales:

1, pressing method: used when sales are not good or there is no passenger flow. Grasp the success rate with the only passenger flow. Use it when customers are hesitant or making excuses. Follow up step by step when using, and there will be no mistakes. Pay attention to the language not to be too tough, to avoid causing customers disgust and trouble.

2. Enthusiasm method: it is a commonly used method, which is suitable for most customer groups, especially old customers.

3. Cold method: It can be used for customers who are very opinionated or don't talk. Indifference means that the language is just right, not the expression and tone are cold. Strengthen physical services when using.

4. Multi-sales promotion method: ensure that after the first sales are successful, multiple sales will be carried out. There should be principles in sales promotion: from inside to outside, from top to bottom, from thin to thick, from single piece to group, and selling in series. The response should be agile and clear. As long as customers don't leave the store, our sales will not stop.

The sales of commodity shopping guides must first do the following:

1, smile. Smile can convey sincerity, and charming smile is a long-term practice.

2. Praise customers. A compliment may keep a customer, promote a sale, or change a customer's bad mood.

3. Pay attention to manners. Etiquette is respect for customers, and customers choose people who can make them like shopping guides.

4. Pay attention to the image. Shopping guides appear in front of customers in a professional image, which can not only improve the working atmosphere, but also gain the trust of customers. The so-called professional image is to guide the buyer's clothing appearance, manners, mental state, personal hygiene and so on. , can bring good feelings to customers.

5. Listen to customers. A common mistake made by inexperienced shopping guides is to talk about products as soon as they contact customers.

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