What exactly is IP? Why is the film and television industry keen on IP development?

For the current film and television industry, IP is undoubtedly the hottest word. Last year, many IP-adapted films such as "Old Boy: The Crossing of the Dragon", "Tiny Times" series, "My Deskmate", "The Year in a Hurry" and "One Hundred Thousand Cold Jokes" all made a lot of money. Bo Man, in the May 1st period of 2015, there were three "big IP movies", "All Things Grow", "Left Ear", and "Why Shengxiaomo" "Tearing each other apart" one after another. What exactly is IP? Why is IP so popular?

What exactly is IP, and why is the film and television industry keen on IP development?

High-quality IP: good stories and characters

IP is the abbreviation of IntellectualProperty, which means intellectual property. It exists in many ways, it can be a story or a certain image. Successfully operated IP can be converted into different media forms such as comics, novels, movies, toys, and mobile games.

In the past year, IP has entered the public eye, and with the establishment of the Internet company ecosystem, it has gradually extended from the gaming world to animation, film and television, derivatives, literature and other fields. The concept of IP has been constantly hyped, and many film and television companies have also begun competing for popular IP.

In fact, to put it bluntly, IP refers to content. High-quality IP can be equated with good stories and characters, which has also become the basis for the success of film and television works.

In Hollywood, some movie works with high box office and popular audiences will create sequels one after another, deriving "series of movies", and the story content and key roles in them can be called IP. The commercial value generated by IP can be repeatedly developed in different fields.

For example, Marvel Comics created "Captain America" ??in 1941. The stories created around this image are still active on the screen today, and have become real characters with flesh and blood, gaining worldwide popularity. Followed by countless fans. This character image has become a classic IP that can continuously tap commercial value.

Compared to Hollywood movies, it seems that classic IP like "Captain America" ??has not yet appeared in Chinese movie content. Some people believe that in recent years, the theme of Journey to the West is becoming a "super IP" in the domestic film market. From 2013's "Journey to the West: Conquering the Demons" to 2014's "Journey to the West: Havoc in Heaven", they have made more than 1 billion yuan The above box office. But not every Journey to the West-themed movie will be accepted by the audience. It also depends on a high-quality story carrier and deeply rooted character creation.

At present, there is a craze for IP in the film and television industry. It seems that as long as you have IP, you are guaranteed to make money. This is indeed the case, because IP represents a topic, and it can create an opposition between book fans, game fans and film and television fans. The principle of PKing each other is the same as "Running Man". There are a hundred Hamlets in the eyes of a hundred people, and the discussion will become popular. (China Culture News?)

Survival of the fittest? IP is more attractive

In Hollywood, there are already many successful examples of super IP movies, such as "Harry Potter" ", "The Lord of the Rings", "Star Wars", "Transformers" and other series of films. The online drama "Jianghu Academy" produced by Song Xin is adapted from the stage play of the same name by Happy Twist. In his view, the reason why the film and television industry attaches so much importance to IP is “because IP is a scarce resource now. A good IP can develop good products in various fields, and its commercial value can be continuously exploited. An IP is successful in a certain field. The probability of success after copying it to another field is relatively high. For investors, investing in an IP is less risky because there is already a foundation for success. ”

Production of the movie “My Deskmate.” Filmmaker Du Yang also expressed his views on IP in an earlier interview with the media: "Movies are more oriented towards what the audience likes to see, and are no longer based on the director's preferences alone, which has led to the rise of these famous IPs. Online novels are becoming more and more popular. Online novels are the result of many netizens’ bidding and survival of the fittest, so they are particularly attractive. This is a process of public participation.

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Online dramas and music circles? IP is not idle either

If 2014 is the first year of IP, then in 2015, the war over IP has intensified. In addition to the aforementioned "All Things Grow", "The Left Ear", and "Why is the Shengxiao Silent", there is also the novel adaptation film "Ghost Blowing the Lamp" planned to be released in 2015, as well as "Tomb Raiders Notes" and "Three Three" currently being filmed. It is worth mentioning that when creators in the film industry find that their works have the potential to form a brand, they will also invest a lot of resources in shaping IP.

IP has also grabbed hold of the music circle and the online drama circle. The big movie "Unexpectedly" derived from the online drama has been confirmed to be produced by Huang Jianxin; after "My Deskmate" received an astonishing 450 million box office, "Gardenia" "Open 2015" is also being promoted in full swing, and "Brother Sleeping on My Upper Bunk", "Little Apple", and "I Will Live with You" are also on the way to be adapted into major movies, and there are even comics of the same name that have been famously criticized by Jack Ma. A spin-off movie of "You still have to have dreams, what if they come true"