How to compare the price of mate20pro with that of Xiaomi 9 at 2400 yuan and 2648 yuan?

The price of Huawei mate20pro is almost twice that of Xiaomi 9, but its hardware cost is only 2,400 yuan, even lower than 2,648 yuan of Xiaomi 9. Many people are angry with Xiaomi, but they can't help but sigh that Huawei's profit is too high. However, everything can't be just superficial. Behind Huawei's high profits, the price paid is also huge.

Huawei's annual R&D investment in mobile phones is as high as $6 billion, which exceeds the sum of all manufacturers in China.

Huawei has invested heavily in R&D and innovation, and the high price of mobile phones is understandable. After all, Huawei mate20pro can almost be said to be the highest technological level of domestic flagship mobile phones, and it already has the strength to compete with Samsung. Mate20pro has top camera, 2k curved screen, Kirin 980 chip, IP68 dustproof and waterproof. , the comprehensive strength far exceeds Xiaomi 9. From the product itself, it is normal to sell more expensive than Xiaomi 9.

Take the Kirin processor as an example. How many years and how much did Huawei spend to achieve today's results? Chip research and development needs long-term heavy investment, which is risky and slow to get results, leading many companies to dare not make chips. However, Huawei's "going its own way" is to build its own chips and change the situation that there are few screens in China! Huawei also strongly supports BOE and breaks Samsung's monopoly on A-screen with domestic screens.

Coupled with the brand premium, Huawei mate20pro has more reasons than Xiaomi 9. Last year, the global sales of mate20 series exceeded10 million units, which proved that Huawei has become a high-end market. The high-end market has been profitable. Which mobile phone manufacturer doesn't want to go in? Now domestic mobile phones are moving closer to the high-end market, and so is Xiaomi himself, but Lei Jun dare not be too radical in pricing. The starting price of Xiaomi 9 is only 2999 yuan!

After all, domestic mobile phones are not bad now, and flagship machine is getting more and more expensive, just to carve up the high-end market of Apple and Samsung. Huawei is just one step ahead. Who can blame this?

With all due respect! This comparison simply doesn't hold water! For example, 654,380 zhonghua car and 300,000 BMW cars are all produced by Brilliance. How much can the production cost be worse? Why is the price difference so big that everyone can accept it! Everything should be based on cost, then there will be no luxury goods in this world! On the other hand, I have a meter 9 and a glory V 10! As far as workmanship is concerned, the details of Mi 9 are really not good, or it is a design problem. The protruding part of the rear camera is sharp and a little cut! The camera projection of Glory V 10 has transitioned, so there is no such feeling! Secondly, Huawei P series and M series have made many industry innovations, and innovation is also risky, and risk is cost! If you do a good job in the import industry, other families can follow suit. If you don't do it well, you will become a laughing stock. No one will pity you and step on you!

I don't belong to anyone's navy, but I have both brands of mobile phones. I am in the sales industry myself. Personally, I think it's best not to compare costs when positioning different products! Look at your own needs!

It's nothing.

There is a guy named Mainnius in America who is really black! Help Siemens solve the problem of motor vibration, observe and analyze it, and draw a line somewhere with chalk three days later, telling people: disassemble it here and reduce a coil. It worked. Afterwards, Siemens was offered a sky-high price: 1 ten thousand dollars! The boss of Siemens asked him to list the bills, but the old gentleman was rude: draw a line with chalk, one dollar; Know where to draw the line, 9999 dollars. Who else is blacker?

In contrast, Huawei has a good conscience. Why don't Trump give her free publicity when she's full? !

Nonsense, is Kirin 980 for sale? Do you sell Ba Long 5000? How did you work out the hardware cost? I don't believe you. The hardware cost of Xiaomi 9 is 2648. Don't spend money on OEM, software development and sales? Only sell 2999, then reduce the price and make a loss?

Xiaomi does not need to develop anything. The processor chip is made in Qualcomm, the baseband chip is made in Qualcomm, the camera sensor is made in Sony and the screen is made in Samsung. No need for research and development, concentrate on changing the Android system. Then jump out and say, my Android system is the best optimized, and the hardware is sold at cost. Conscience?

It's really a conscience discovery, but if all domestic products are not developed and sold at low prices, what will be the final consequence?

The end result is that a group of domestic manufacturers work for others, holding the hard cost of assembly, helping the US imperialists, Japan and South Korea to hide behind and count the banknotes until they are soft, while China manufacturers are fighting internally all day.

Why did five or six thousand dollars come to Huawei instead of eight thousand dollars and ten thousand dollars of apples? This is a kind of jealousy.

Some people think that Huawei is like them. They are all mud legs, and the apple is Gao Fushuai. But one day, Huawei became a handsome guy. They were still short and poor, so they began to be jealous.

Huawei also has mid-range products, such as Glory V20. In addition to its own processor, baseband chip, camera sensor and so on. It is also used abroad. The price they sell is the same as your millet, 3099 yuan.

For a penny, Huawei can sell this price, which shows that consumers recognize it. Don't say Huawei is a patriotic kidnapping. Half of Huawei's sales are at home and half are abroad. Do foreigners also love China?

First of all, there is something wrong with your statement, because unlike Xiaomi 9, Qualcomm Snapdragon 855 processor was purchased from Qualcomm, while Huawei's processor was independently developed. This aspect cannot be compared. And you haven't considered the hardware cost of the two, such as the difference in lens, screen and function.

Hardware comparison between the two: Why is mate20pro ahead of Xiaomi 9 in many places, but the cost is lower?

Summary: First of all, I don't know how the subject calculates the hardware cost. Don't these upgrades cost anything? How to calculate the cost of Huawei mate20pro is lower than that of Xiaomi 9, so there is only one explanation, that is, what you said is definitely false, which can only be considered nonsense, that is to say, your topic is not established, and we admit the cost performance of Xiaomi. We also say that the price of Huawei mate20pro is outrageous, but we still speak according to the facts, which is outrageous!

Answer over

Some of my colleagues are using these two models, and it is nothing unusual to see them. The cost is controlled by yourself. As for your own control, it is hard to say that your cost is high and your price is low. It's pure hooliganism.

Mate9 has been used by myself for two years, and I hope it can be used for another two years. I came down from a meeting upstairs the other day and took the stairs. When the hand slipped, the phone fell down the stairs and watched it fall step by step. The screen is broken. I bought one from Taox and changed it myself. The modules inside are clear at a glance, and the disassembly is quite simple. The front camera has six balls. Because it is too small, two are missing. There is not much influence on the installation. There's nothing mysterious about batteries. Generally, 40% ~ 60% is left after work at eight o'clock. Changing the screen does not affect anything.

My colleague's MI6 was bought at about the same time as mine, but the tail plug was changed by two, and the screen was one. He always goes out to repair it. Didn't ask the specific price.

I really don't know how to answer this question. Why? Everyone knows that Intel CPU manufacturing materials are extracted from sand. How much can the cost from silicon chip to CPU manufacturing be? Why is it so expensive?

I once asked a pancake stall near us what the cost of a spoonful of mung bean paste was. What is the cost of an egg? Brittleness and cost geometry? Why did you sell me 8 yuan a set?

My aunt who spread pancakes told me directly that I could share them with you, with a spoonful of mung bean noodles for you, a raw egg for you and two crispy pieces for you. I only charge you four dollars, even three and a half dollars. But with these things, you can eat anywhere you like, as long as you don't say I did it and don't give me diarrhea. ...

Aunt pancake stall turned to work to spread pancakes for others, but I was at a loss. Looking at the long queue buying pancakes for breakfast, I felt my shriveled stomach and ran to the end of the queue, waiting. ...

I gave 8 yuan and took a set of pancake fruit. I ate three mouthfuls and thought as I walked. The more I think about it, the less I feel, giving myself a big mouth. ...

I thought to myself: Why are you so mean? I could have bought a set of pancakes earlier to find the feeling of fullness and comfort. That's great. Waiting in line for half a minute was delayed for five minutes, and I had to rush to send money to buy pancakes! Looking at people who can earn twice as much, I hate my roots and feel really unhappy. In order to spend half the money, I can really eat crispy eggs and drink raw eggs with green bean paste ... alas! Who told us that we can't even do the technical work of spreading pancakes? We should, and deserve to be scolded!

If the material cost is really so, it can be seen that Xiaomi is not competitive enough.

Of course, the calculation of these two costs is obviously wrong, which makes metaphysical problems appear in many aspects.

For example:

Simply calculate the hardware cost, and do not calculate other expenses. Not to mention the old-fashioned R&D and advertising investment, Huawei mate20 series is much more than Xiaomi 9 only at this cost.

Xiaomi 9 has too many similarities with the previous mobile phones in design, and the design cost and polishing cost are almost negligible. Mate20 series mobile phones have been redesigned and opened.

The cost of re-opening the mold alone is not low. Of course, if the quantity is large, the mold cost can be ignored.

For example, the above four mobile phones are almost difficult to distinguish from each other in appearance. However, the mate20 series is not. Yuba camera is different from other homes, you can see it at a glance. Of course, the new Nova has also joined this Yuba, which is no longer exclusive to mate20 series.

In addition, Snapdragon 855 is more expensive than Kirin 980. Because Kirin doesn't deliver takeout, the two can't be directly compared. In fact, the cost of Xiaomi's purchase of Snapdragon 855 has already included Qualcomm's R&D, advertising, design and other inputs. Kirin is obviously only a production cost for personal use. If delivery is needed, the price will definitely go up a lot. The same is true in other aspects, which cannot be simply compared.

Of course, one of the problems that this cost table can best reflect is that Huawei's ability to integrate and control the supply chain is much stronger than Xiaomi's.

Recently, Huawei announced the price of its 5G mobile phone. Huawei mate20 X 8+256 only costs 6 199 yuan, which is only 200 yuan more expensive than the previous price of 5,999 yuan. This price can be said to have caught Qualcomm's one-vote 5G mobile phone off guard.

For example, ZTE Axon 10 Pro (5G), which is known as the first domestic 5G launch, is more expensive than the 4G version with the same configuration 1800 yuan!

Xiaomi Lei Jun even admitted that the first batch of 5G mobile phones were at least expensive in 700 yuan.

So, how did 700 yuan work it out? Lei Jun doesn't just calculate the basic hardware cost like a sprayer. Patent fees and value-added tax have been raised. Why does Huawei only increase 200 yuan?

Of course, Huawei does not have to pay a lot of patent fees. In the current 5G market, Samsung, Xiaomi, OV and ZTE all use Qualcomm's baseband chip Snapdragon X50, and the pricing power is in the hands of Qualcomm, while Huawei uses its own Ba Long 5000 baseband, so the price advantage is self-evident. This alone can subtract the sky-high patent fee. But is it reasonable to ignore this point directly when calculating the cost of mobile phones?

The cost of a mobile phone is not only the material cost of a single mobile phone, but also the pre-sales and after-sales costs. Huawei's stores and after-sales service system are also better than Xiaomi's, which requires a lot of manpower and material resources.

Of course, it is undeniable that the premium rate of Huawei mobile phones is much higher than that of Xiaomi, which is related to the brand's popularity and recognition.

No matter whether the cost you said is true or not, no matter what the purpose of asking such a question is, I just tell you from the nature of business, please respect the legitimate profits of others. Remember, entrepreneurs are businessmen, not philanthropists. He exists for profit. Only with profits can we develop better products, provide better services to consumers, expand the scale of enterprises, create greater social value, create jobs, create taxes, improve employee welfare and so on. So don't exclude the reasonable profits of the merchants. It can be said that with profit, you can have all kinds of conveniences in your life now. As for the cost and pricing, I can't tell you clearly in a few words. I just want to tell you that you get what you pay for.

Let's not talk about the data provided by the subject for the time being. Let's talk about brand premium first. In 2008, when I was communicating with Professor Lang Xianping, he told me a joke that he was going to the mall to buy an alligator belt and asked the shopping guide how much a belt cost 1000 yuan. The shopping guide told him that it was genuine cowhide. Professor Lang said half jokingly, I bought the whole cowhide for only 300 yuan, and a belt was less than 1/50. You sold it for 1000. Is that reasonable, girl? You should say it's a crocodile. The inflated price is the brand premium.

The research and development cost of Huawei's mobile phone 20 18 is actually $6 billion, about 40 billion yuan. More than 70% of this investment will be recovered from Huawei Mate series, and about 30% will be recovered from P series. If the Mate series can sell 30 million units, the R&D cost shared by each unit is about 900 yuan. Together with the hardware cost, the cost of each Mate20pro should be around 3,400 yuan, and the profit of a single Mate 20 Pro after tax deduction is around 1500 yuan.

The average cost of Xiaomi 9 is about 2500 yuan, because the hardware in the early stage is slightly expensive, which may be slightly higher, but with the increase of shipment, the cost in the later stage should be about 2400 yuan per set. In addition to optimizing the operating system, Xiaomi's other core components are almost all price comparison purchases. Its annual R&D expenditure is only 5.8 billion yuan, and the R&D expenditure shared by each mobile phone is almost negligible.

Huawei Mate series is accepted by some people because of its high brand value, but Xiaomi is not. Otherwise, it is also contrary to its cost-effective concept.

Different people have different views, please correct me!