Skills of selling clothes and even ordering.

Skills of selling clothes and even ordering.

There are many sales methods in the process of clothing sales, and even the single order is a common sales method, so you need to master some corresponding skills when taking orders. The following is some information about selling clothes that I have compiled for you. Let's have a look!

The skills of selling clothes are even single 1 first, when welcoming guests.

Main purpose: brand information publicity.

Entry point: launch new products and promotional activities (list of new products, gifts, offers and discounts)

Cut-in time: when the customer enters the door

Speech template: "Welcome to xxX, the new model has been listed in autumn, and the whole audience will receive xX yuan /xx products in XX province at a discount of more than xx/ X". Note: customers are always "lazy", and customers often ask: Is there an activity in front of the goods with obvious activity price tags? It is precisely because of this that it has created more opportunities for us.

Note: warm and sincere.

Second, when introducing goods.

Main purpose: to promote the preferred goods.

Entry-level: Support and Professional Series

Cut-in time: when the customer is interested in the preferred product.

Speech template: "There are other similar shoes you like, look!" Let me try it on for you! "

Note: Don't rush it.

Third, when trying it on

Main purpose: to promote complementary commodities.

Entry point: It can be matched with (interior, accessories, or customers' clothes).

Cut-in time: when customers try on shoes/bags and look in the mirror.

Speech template: When the customer tries it on, we can put on relevant accessories for it and tell the customer with a smile: "After wearing it, it will be more stereoscopic, and our products are all series, which have the effect of mutual echo!"

Attention: guide customers to look in the mirror and see the overall effect.

4. When the transaction is confirmed.

Main purpose: to promote matching and small commodities.

Entry point: It can be matched with clothes and small commodities.

Cut-in time: the time when the customer decides to buy the preferred goods.

Speech template: "Buy 128 yuan can send xx. /If you wear a bag with apricot petals, it will be more feminine. "

Note: be sincere and praise, and don't give customers a sense of compulsion.

Five, when the cashier.

Main purpose: to tap the final demand.

Breakthrough point: complement zero and quantity.

Cut-in time: when calculating the customer settlement amount.

Speech template: "What else do you want to buy/you need 42 yuan to send xx/ you need 1 10 yuan saves 50 yuan/you need 60 yuan to be our VIP member, and VIP can ..."

Note: I sincerely remind you not to give customers a sense of compulsion.

Sixth, when seeing Fujian off

Main purpose: to remedy mistakes.

Breakthrough point: failed to promote successful products.

Cut-in time: when the customer walks out of the store or stops.

Speech template: "The scarf you just matched has a brightening effect, which is very suitable for you, and now there are preferential activities with high cost performance. It's a pity that you don't buy today! "

Note: I sincerely remind you not to oppress customers.

Skills of selling clothes in a single order II. What are the reasons that affect the sales of a single order?

The spending power of the guests; Storing the image and displaying it; Commodity structure problem; Regarding personnel issues, many people may think that the first three items are the most important, but the last one is actually the focus we share. Because it's easier to change and grasp. So how can we improve the' joint sales' of stores from this aspect?

First of all, we need to find a PK opponent for the store. As the saying goes, please use provocation. Store sales are not good, and shopping guides are prone to depression. But in terminal retail, the passion of employees is always the first, so we must inspire everyone's fighting spirit. At this time, find them an equal PK opponent, openly challenge them through WeChat group, stimulate them, stimulate everyone's emotions, passion and fighting spirit to win the first place, and the way will be there, the sales appeal of employees will be there, and the atmosphere of the store will be there. ...

Secondly, when receiving customers, we should recommend two as the implementation standard. In fact, when shopping guides recommend goods to customers, they often regard single recommendation as the most important behavior, but there are several problems in such recommendation behavior:

Yes or no, good or bad

The biggest drawback of pushing the single product is that this recommendation method is easy to push the customer's current judgment to the choice of "want it" or "good", which is not good for our sales, and customers will have a 50% probability of choosing not to.

Try not to let customers make a choice on whether they want it or not, but let customers make a choice on whether to choose A or B, and choose the products they are satisfied with by comparing the two.

Reduce the exposure of goods.

If a customer gives us three opportunities to recommend one product at a time, there will eventually be three opportunities for product exposure, and if we habitually recommend two products at a time, there will be six opportunities for products to meet customers, so that a customer will have three products to meet customers.

If you don't know how to get customers to try on more, then you can use changing your style as an excuse. During the customer's trying-on, we should choose two sets of different styles for him with our friends (one is thermal induction belt and the other is simple cold mountain green). After they tried on the first set, they first asked them how they felt, and then introduced the selling points and design details of the product to them. They all like it very much, and the people accompanying them are also very satisfied. At this time, you should take the initiative to finalize these two sets, and then recommend other styles and explain the reasons for the recommendation. Handsome guy: The style just now is a little more personalized, and this one is also relatively simple. You can try it on together. Besides, you are both in good shape, you can certainly handle it, and the university will definitely have different needs on different occasions.

There is also the need to recommend high-priced goods first. Goods with high unit price can quickly boost our customer unit price and turnover, and also help to improve the profit of the store. Introducing high-priced goods can not only enhance the image and grade of our store, but also stimulate the improvement of customers' spending power. In fact, the simplest way is to include high-priced goods in the jointly stipulated quantity, so as to ensure the conformity rate of high-priced goods. After all, no matter how good the clothes are, it is necessary to meet the customers to improve the transaction rate.

Finally, in store management, the manager's words can also mobilize the enthusiasm of employees. In short, your problem is very good, and it is better to solve it. You can encourage the clerk to give you more feedback about the problems in the store, and you can take the initiative to solve them. Create an atmosphere that encourages decision-making and authorization, and encourage shop assistants to solve problems by themselves. If they make mistakes, give feedback and guidance, but don't scold them for their initiative. This sentence should be mentioned frequently, which is a good way to praise the shop assistants and let you know more about their work. In this way, employees will work harder to recommend products and consciously achieve the purpose of receiving orders.