Xpeng Motors' name is "too corny"? What is the CEO's response?

Recently, on Zhihu's website, an article titled "Why do we think that many foreign brands are named after their founders, but it is difficult for China brands to accept naming after their founders? The post of ""caused extensive discussion. The post points out that many foreign companies are named after their founders, such as Ford, Honda, Toyota, Mercedes-Benz and many other well-known brands, while local brands in China feel "rustic" when they are named after their founders, which indirectly or directly ignores brand products.

He, Chairman and CEO of Xpeng Motors, responded to this article.

He said frankly that he was worried about naming the company "Xpeng Motors". As an investor, the most taboo is to put money and people into it. At this time, he finally convinced himself and his family.

There are many brands named after their founders in the automobile industry, such as Toyota, Honda, Ford, Mercedes-Benz Daimler and Peugeot Citroen. These are well-known automobile brands now, but He believes that product strength is the ultimate strength of a brand, not just a symbol or name. He Xiao Peng said, whether it's XPENG Motors or XPENG? As long as the scientific and technological intelligence of the products and the quality technology of manufacturing are good enough, the brand Xpeng Motors will be known, believed and recognized by consumers in the end.

In this regard, the official blog of Xpeng Motors also responded that a loud brand will be a plus item, but product strength is the ultimate factor that determines the level of the brand, not just a symbol or a name.

On the whole, product strength and brand strength are two complementary factors. With a good brand positioning and the gradual development of good product strength, no consumer will refuse such a brand.

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