The new media will incite the fourth "scientific and technological revolution" of mankind!

"Once upon a time, horses and chariots were slow, letters were far away, and only one person could be loved in one's life" was written by Mu Xin, a famous writer in Taiwan Province. Later, it was adapted into a song and sung in the variety show "Good Chinese Songs" for everyone to know. This shows how backward information transmission was in the past. I can only love one person in my whole life ... ... and maybe I'll spend my whole life together after seeing each other once.

unlike now, we not only have social APP products like QQ and WeChat. Also, Mo Mo, exploring this kind of stranger dating software.

With the development of industry and science and technology, the Internet has narrowed the distance between people and accelerated the transmission of information. Since the first industrial revolution, the steam engine has been widely used as a power machine, which initiated the era of replacing manual labor with machines. In the second industrial revolution, mankind entered the "electrical age". The third industrial revolution, oh no, it should be said that it is a scientific and technological revolution, with the invention and application of atomic energy, computer, space technology and bioengineering as the main symbols, involving the scientific and technological development in many fields such as information technology, new energy technology, new material technology, biotechnology, space technology and marine technology, and mankind has entered an information control technology revolution.

"Once upon a time, horses and chariots were slow, letters were far away, and only one person could be loved in one's life" was written by Mu Xin, a famous writer in Taiwan Province. Later, it was adapted into a song and sung in the variety show "Good Chinese Songs" for everyone to know. This shows how backward information transmission was in the past. I can only love one person in my whole life ... ... and maybe I'll spend my whole life together after seeing each other once.

unlike now, we not only have social APP products like QQ and WeChat. Also, Mo Mo, exploring this kind of stranger dating software.

With the development of industry and science and technology, the Internet has narrowed the distance between people and accelerated the transmission of information. Since the first industrial revolution, the steam engine has been widely used as a power machine, which initiated the era of replacing manual labor with machines. In the second industrial revolution, mankind entered the "electrical age". The third industrial revolution, oh no, it should be said that it is a scientific and technological revolution, with the invention and application of atomic energy, computer, space technology and bioengineering as the main symbols, involving the scientific and technological development in many fields such as information technology, new energy technology, new material technology, biotechnology, space technology and marine technology, and mankind has entered an information control technology revolution.

As a result, our life has changed from "in the past, cars and horses were slow, and letters were far away" to "now, the train is fast, the subway is convenient, the ship carries a large amount of goods, and the plane is very efficient; Instant messaging tools based on mobile phones, computers and ipad are inseparable from our lives. You can use E-mail, WeChat, Weibo, friends circle and other products to communicate with your friends thousands of miles away. I can't help feeling that if there are no mobile phones, computers, ipad, 2~3~4~5G networks, wifi signals, E-mail, WeChat and Weibo in modern social life, will people's normal life be as calm as before? Will you go crazy?

with the development of the internet, the fourth scientific and technological revolution of mankind is coming quietly. That is 5G communication network, Internet of Things, artificial intelligence and new media. Here I mainly want to talk about new media. The concept of Baidu Encyclopedia, a new media, is: "It is a form of communication that provides users with information and services through computer networks, wireless communication networks, satellites and terminals such as computers, mobile phones and digital televisions. From a spatial point of view, "new media" refers to the media corresponding to "traditional media" at present, supported by digital compression and wireless network technology, which can cross geographical boundaries and finally achieve globalization by using its large capacity, real-time and interactivity. " It looks a bit crude, so let's look at the old media.

in the past, the ancients used knots to keep notes, and then bamboo notes and paper appeared. So letters, "Flying Pigeons Pass Books" were born by luck. Later, there were newspapers, television, radio and advertisements, which are what we call old media in the traditional sense. With the development of Internet, new media is the "fifth media" except newspapers, television, radio and advertisements.

so after talking about new media, let's take a look at what new media operation is. The new media operation is a series of operation means of product promotion, promotion and product marketing through modern mobile Internet means and by using emerging media platform tools such as WeChat, Weibo, friends circle and Baidu Post Bar. By planning brand-related high-quality and highly disseminated content and online activities, we can push news to customers widely or accurately, improve participation and visibility, so as to make full use of the fan economy and achieve corresponding marketing purposes. It still seems a little hard to understand. Let's take a look at the birth and development of the post of operation.

before 2, the traditional business model was still based on the market economy, but the functional position similar to the operation position has been very popular in large supermarkets and some chain electrical appliances industries, that is, marketing. I still remember when I just graduated, the manager of the marketing department told us that the marketing department is to spend money on activities and publicity. Pull your head out of the store and down into the store. There are festivals, activities, no festivals, and activities to create festivals. I believe everyone has heard the joke that "everyone looks up with a nosebleed."

The technique of marketing actually applies the effect of "conformity psychology".

In the past, the store was like a carrier of our Internet, a platform for PC or APP. The head count is actually traffic or visits. The service attitude of store salespeople is just like the pre-sales and after-sales customer service of our Internet e-commerce platform. And the so-called, there are festivals to do activities, mostly refers to the traditional holidays in China, or some festivals in the West. From ancient times to the present, people's habit is to buy something good and eat something good at festivals, which costs money.

if there are no festivals, we should also do activities to make festivals. It coincides with the concept of double 11 and Double 12,618 promotion activities of our e-commerce.

So, before the Internet industry, there were a large number of offline marketing specialists, as well as customer service, or, to put it bluntly, sales staff for the daily operation and management of commodities and products. Everyone can take advantage of the trend, switch to new Internet media operations through the study of some systematic theoretical knowledge and the accumulation of some practical experience, and make great achievements in this industry.

As an Internet operator, I especially like listening to Himalayan audio apps in my spare time of daily work and life. There is a program specially recommended, which is also very suitable for Internet practitioners-36Kr Business Intelligence Bureau. In addition, I will also find some free courses and acceptable courses within my financial capacity from classes like Tencent Cloud and Netease Cloud. Broaden your horizons, and understand and sort out some knowledge that you don't understand or easily confuse. Recently, I was listening to the operation course of a beautiful young lady in Tencent Cloud Classroom. Recommend to him the secret book of cultivation for operators

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Finally, there is a "poisoned chicken soup" to share with you: "Everyone who is unwilling to be ordinary and willing to learn and grow deserves respect." In the future, new media will incite the fourth "scientific and technological revolution" of mankind!