Skills of approaching customers in sales negotiation

It is very important to make a good impression when you meet a customer for the first time. How to make a good opening remarks is the key to the success of a transaction. Opening remarks after approaching customers are the basic vocabulary of business negotiation and sales promotion. Whether the opening is smooth or not directly affects the outcome of the next negotiation. Then the following is what I sorted out. Follow me to have a look. I hope you will like it.

Three skills of approaching customers in sales negotiation;

First, create a relaxed and open atmosphere.

Negotiators should never forget the cheapest way to win each other's welcome-praise each other. Praising each other is a good way to get close to others, and it is also a "trick" to get each other's good feelings. Of course, compliment each other naturally and kindly. Don't call a spade a spade, let the other party think that you are looking for trouble, or even show signs of sophistication. There are many ways to praise each other, you can praise each other's personal charm; Can praise each other's children and objects; You can also praise each other's enterprises, factories and offices; You can also praise each other's clothes, ornaments, furnishings, environment, etc. As long as it is related to the other party, you can say it casually. After complimenting the other person, you should continue to talk about what the other person is interested in for a while, and then change the subject, such as "Wow, your environment is beautiful!" It's like a park ... "The other party may proudly say," Our boss specially invited experts to design this and hired a gardener with high salary ... "And you must not change the subject at this time, but you must talk with him more. Of course. You can also tell a joke to make the conversation relaxed and natural.

Second, introduce yourself.

As strangers, negotiators are most eager to know who they are, where they come from and what they are doing here. This is also the first thing negotiators should make clear. At the same time, while introducing yourself, give the prepared business card to the other party.

Third, interest tips

The other person knows who you are, but the other person may not like you right away. What can attract each other? It is what you can provide to each other, especially what your products can meet each other's needs and bring tangible benefits to each other's enterprises and individuals. There are not many tips for these interests, sometimes just a few words. For example, "newly developed new energy-saving products" and "using new materials saves half of the original cost" are all attractive interest tips, which will immediately arouse the interest of the other party. If it is an old product, if it is the personal interest of the negotiating opponent, it is also very effective to prompt "we have increased the reward of user commission this year" and so on.

Common skills in sales negotiation:

Skill 1, narrative skill

Narration is to introduce yourself, explain your specific views on a certain issue, and let the other party understand their views, plans and positions. Narration in the negotiation process generally includes two parts: entering the topic and expounding. Use appropriate methods to enter the topic, first talk about details, then talk about principles, or talk about principles first, then talk about details, and start with specific topics.

Tip 2: Questioning skills

Asking questions occupies an obvious position in negotiations, with the purpose of obtaining information, avoiding answering questions, or easing the atmosphere. In the process of negotiation, the purpose of asking questions to the other party is to find out the situation of the other party and grasp the intention of the other party. Only in this way can we formulate our own strategies. Asking questions can guide the other person's thinking direction. Similarly, the other party will ask questions, and at this time they will answer them skillfully.

Skill three, reply skills

Don't put yourself in a passive position when answering questions. You need to pay attention to leave some time for thinking before answering the questions raised by the other party. You can use incomplete information or the other party's unclear intention as an excuse to temporarily delay the answer. It's best not to answer the question without fully understanding the intention of the other party. Some questions are not worth answering, so you can laugh them off. Answer questions that should not be answered directly.

You can ask the other party to clarify the questions raised in order to gain time for thinking. Take defense as the attack and learn to ask questions.

Tip 4: Persuasion skills

As a negotiator, he should be not only a cultural generalist, but also a language master with acting skills. As a negotiating team, tacit cooperation in language is also very important. Because the key to the success of business negotiation is not only that negotiators can skillfully use various negotiation languages, but also that they can coordinate with each other.

Skill 5, Attitude Skill

In the process of negotiation, the attitude of negotiators has a very important influence on the conclusion of the agreement and directly affects the success or failure of the negotiation. Most negotiators are willing to negotiate with clear-headed, eloquent, modest, sincere and neat opponents. A good impression will encourage the other party to exchange negotiating opinions with themselves seriously and frankly, and promote the transaction. If you are sincere and patient, you will avoid confrontation and ensure the smooth progress of the negotiations.