What are the essential elements of explosive movies?

20 17 has entered the end of the year. Looking back at the box office performance of domestic films this year, compared with the decline of 20 16 film market, it has rebounded. According to the data of Yi 'en box office think tank, as of June 27th 165438+, the scale of China film market has risen to 40.9 billion, which may increase by 20% for the whole year. The growth rate of the film market is relatively stable this year.

The annual holiday box office dominated, and Wolf Warriors 2 became a miracle of summer box office.

In the opening year of 20 17, two films, The Demon of Journey to the West and Kung Fu Yoga, shared 3.4 billion box office in the Spring Festival, and Kung Fu Yoga became the highest box office movie in the Spring Festival with a box office of17.53 million. Not only that, "Noisy Tianzhu" with a douban score of only 3.8 also won 759 million box office in the Spring Festival file, and "Riding the Wind and Breaking the Waves" also got a piece of the action and won 65.438+0.049 billion box office.

Obviously, the Spring Festival is the most dominant movie scheduling time in the whole year. Every year, the movie box office almost always relies on the results of the Spring Festival box office to predict the trend of the movie market throughout the year. However, after leaving the box office of the Spring Festival, the box office of the follow-up movies is declining. In February, the star-studded movie "Zhang Fei" ended with a dismal box office of 654.38+006 billion yuan, and its performance in March and April was flat. Suspect X grossed 402 million, and Memory Master grossed 402 million.

Although the box office in March and April was average, the reviews of these three films were not bad. Douban score of Suspect X's Dedication is 6.4, Douban score of Master Memory is 7.2, and Douban score of Chunjiao Saving Zhiming is the same as Master Memory.

I thought that the domestic film market could usher in a wave of small peaks of domestic film viewing during the golden period of May Day, but it was all caught in the attack of imported films on May Day. 57 films were released in May, of which 44 were made in China and imported 13. However, none of the domestic films have achieved excellent results. Instead, I imported the Indian movie Wrestling! "Dad" won 65.438+0.299 billion box office, and the American movie "Pirates of the Caribbean 5: Death tells no tales" broke 65.438+0 billion and became a dark horse in May.

During the summer vacation, various film and television companies made renewed efforts to grab a ride in the summer vacation, such as The Story of Wukong, Embroidered Spring Knife 2 Shura Battlefield, Great Protector, Flash Girl, Great Cause of Building the Army, to the sky kingdom, Story of Shark Beads, Psychological Crime, 100,000 Cold Jokes, Killing Wolves: Greedy Wolves.

The school season is also a good time to watch movies, such as sewing machine band, the battle of England, sky hunting, shameful iron fist and so on. And the shameful Tiequan won the box office of 10/month 1 day for 2.2 billion yuan.

Just after 1 1 month, among the 47 scheduled movies, the imported movie Dream Journey became a hot topic in 1 1 month, and the movie scheduled for1February became a hot topic. Fanghua, Daoism and Magic, The Legend of the Demon Cat, The Demon Second Generation, Prequel 3: Goodbye Prequel 3, Demon Rinrin and Worry-Free Grocery Store will meet the audience in February/kloc-0.

Looking at the box office time of 20 17, we can see that the holiday film arrangement is more attractive to the audience.

Super IP and star traffic effects are gradually failing, and the future movie market will be more content-oriented.

In the hottest years of China film market, the production of "super IP+ traffic star" can easily get more than 500 million box office. However, more than a dozen films that adopted this model, such as To Youth 2 and Grampian, which were released in the summer of 20 16, were disastrous at the box office. The production mode of "super IP+ traffic star" is no longer a box office guarantee, and the star effect is gradually failing.

According to Ian's data, from 20 12 to now, the head movies with box office over 1 000 million are on the rise, and the movies with box office below1000 million are gradually decreasing. In addition, after 20 15, domestic head movies have produced more explosions, and the number and market share of imported movies are gradually decreasing.

Looking back on 20 17 IP movies, The Ferry Man was 483 million, The Dedication of Suspect X was 402 million, to the sky kingdom barely passed 535 million, Psychological Crime was 304 million and The Story of Wukong was 697 million.

Comparing Wolf Warrior 2 and Shameful Iron Fist, which are not based on meteor control and super IP, Wolf Warrior 2 starring Jason Wu, Yu Nan and Dahongni, Shameful Iron Fist starring Allen, Mary and Shen Teng and Twist FunAge, the box office is still amazing.

This data shows that in the movie market where there is no star effect and super IP drives box office traffic, it is still dominated by high-quality content.

Domestic sci-fi themes are still blank in the market, and imported sci-fi films still dominate.

According to the classification of movie themes released on 20 17, comedy theme is still the largest type of all themes. At the beginning of this year, the average box office of head comedies such as Journey to the West and the Demon, Kung Fu Yoga, Riding the Wind and Waves, and Making a scene in Tianzhu has reached 1 100 million, and later films such as The Ferry Man, Lover, Sewing Machine Band and Shame Iron Fist have performed brilliantly. Among the films to be released in1February,

In addition to comedy, action and fantasy are still dark horse types in all subjects. Coupled with the explosion of Wolf Warriors 2 this year, the total box office value of action movies has increased. The average box office market value of action movies such as Embroidered Spring Knife 2 Shura Battlefield, Killing Wolves: Greedy Wolves, Fighting in England and Sky Hunters is 465,438+00,000, and fantasy movies such as The Journey to the West's Demon from the Western Heaven, The Legend of Wukong, to the sky kingdom and Swallow.

The theme of animation has always been the concern of the public. Last year, Big Fish Begonia earned 565 million box office. Obviously, this year's animation market has not seen such explosive animations as "Big Fish Begonia". The total box office of The Great Protector, 100,000 Cold Jokes 2 and Toy Raiders was only 230 million. Domestic animation still has a long way to go, but the domestic animation market has never been seen.

Suspense theme is also a relatively vacant theme in the market. This year's "Dedication of Suspect X", "Psychological Crime" and "Master of Memory" have all achieved good results at the box office, but suspense themes have always accounted for a small proportion of all movie themes.

Finally, let's talk about the sci-fi theme that is vacant in the domestic market. This year's sci-fi theme "Race against Time to Rescue" has a box office of 20 1 10,000. Almost half of the sci-fi themes such as Spider-Man: The Return of Heroes, Justice League, The Rise of the Planet of the Apes: The Ultimate Battle, Star Agents: The City of Thousand Stars, Galaxy Guard 2 and Alien Contract are imported.

According to the above analysis, if you want to make an explosive film, besides the content is king, you must have a good schedule, aim at the strong movie theme of the audience, and grasp the breakthrough point of the market, so that the box office miracle of Wolf Warriors 2 can be staged again!